According to foreign media reports, the US cable TV industry has adopted a self-revolutionary approach and has launched Internet TV services. Their idea of ​​embracing rather than blocking new technologies may be worthy of reference by domestic service providers.
Watching videos and live channels via the Internet is not news in the United States. However, according to the latest report from the Associated Press, Time Warner Cable recently announced that it will launch Internet TV services. This means that Comcast and Time Warner, two major cable giants, have all accepted Internet TV services.
On Thursday, October 29th, Time Warner Cable executives announced at the Financial Analysts Conference that they will pilot in New York City in the near future and launch Internet TV service for the first time. Users do not need to become cable subscribers. They can use Wi-Fi directly. Watch TV channels.
Rob Marcus, the company's chief executive, said that the Internet TV service is very simple and quick. No special technical staff is required to visit the site. Users only need to enter their account number and password to watch.
According to the practice of Internet TV service providers in the market, online TVs will be different from cable TV (or satellite TV) products, channel subscriptions will be more flexible, and user monthly subscription fees will be much smaller than wired tariffs. However, Time Warner Cable has not yet announced its final product and pricing plan.
Xiao Bian noticed that the current U.S. Internet TV service providers' tariffs tend to be unified, which is equivalent to a monthly fee of one U.S. dollar for each channel. For example, the service launched by satellite TV company Dish includes a total of about 20 channels, and the monthly fee is 20 yuan. Dollars. In addition, Sony's cheapest package is 50 US dollars to watch 50 channels in a month.
Apple is also preparing Internet TV services and is currently negotiating with television stations for authorization. According to sources, Apple will provide 30 to 40 channels, with a monthly fee of 30 to 40 US dollars.
Comcast is another cable TV giant in the United States. In July, the company announced the launch of the Internet TV service "Stream", which includes a monthly subscription fee of $15 and includes HBO, Fox, NBC and other well-known channels. However, the cost-effectiveness of this service is not high enough.
Like other cable TV and satellite TV companies, Time Warner Cable has launched Internet TV services in the past, but it is a supplementary service for cable services, and viewers must first become cable subscribers. The new Internet TV service will be completely independent and will no longer require the purchase of cable services.
According to U.S. media reports, many young people in the United States have become "tricks", that is, abandoned cable television services, and some have never purchased cable services. These young people are accustomed to watching TV shows, reality shows, or watching live sports events on the Internet.
Obviously, Comcast and Time Warner Cable also hope to win these young consumers through pure internet services.
On Thursday, Time Warner Cable's financial report showed that a total of 7,000 cable subscribers were lost in the third quarter, and there are still 10.8 million remaining subscribers.
What needs to be pointed out is that the United States has implemented "one network and three industries." Cable companies also provide broadband services. Time Warner Cable said that it added 320,000 broadband subscribers in the third quarter, with 12.4 million subscribers.
Obviously, existing broadband users will also become the foundation for Time Warner to promote Internet TV.
Dimensions
Length: 12.8mm
Width: 5.8mm
Height: 7.5mm (excludes 3mm for terminals)
Arm length: 13.0mm
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