Amazon now has its own video service and is still producing home-made dramas, but in order to grab more users from traditional TV channels, Amazon may also launch online live TV services. According to Bloomberg News, Amazon has contacted media companies such as CBS and NBC Universal, intending to introduce TV channel content into live broadcast services.
At present, Amazon's negotiation is still in its infancy. Perhaps it is just understanding this business model and discussing the cost issue with content providers. Companies such as Amazon and Netflix now offer point-of-sale video services, and their Prime Instant Video video service offers Hollywood's hit movies and TV shows, while it also produces TV shows and movies.
In fact, as early as last January, there was news that Amazon was considering launching live TV services. Just last month, Amazon acquired Elemental Technologies, a back-end video services company. Its technology can turn television video into watching on the Internet and on mobile devices. Amazon has also obtained a platform to provide online TV broadcast.
The launch of an online live TV broadcast will allow Amazon to directly compete with TV service providers such as AT&T and Comcast. However, the latter is also entering the online video market. At the end of last month, Comcast officially launched its online video service, competed with YouTube, Netflix, Amazon and other companies with high-quality short videos, and put this video service into its own. Set-top box.
It is almost a trend for consumers to abandon cable TV. Many young people are basically insulated from TV in addition to playing games. At the same time, there are more and more users of video services such as Netflix. If Amazon provides live online TV services, then there is nothing like traditional TV.
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