With the freezing of the 3GPP 5G Phase 1 standard, the curtain of 5G pre-commercial deployment has been opened globally. In the 2018MWC top show in the global communications industry, major communications giants have shown their muscles and promoted their 5G business plans.
As the world's third-largest independent mobile phone chip company, Ziguang Zhanrui has relied on the rise of the domestic market in recent years. By moving abroad, the world's leading mobile phone companies such as Samsung, Lenovo, and micromax have adopted their chips.
At this MWC, Ziguang Zhanrui and Intel announced that they have reached a 5G global strategic cooperation, which will make Ziguang Zhanrui become the first 5G mobile phone chip supplier in China's 5G commercial use next year, for its attack on high-end mobile phone chips in the 5G era. The market offers an excellent opportunity.
At the same time, Ziguang Zhanrui announced that it will join China Mobile's “5G Terminal Pioneer Program†at this MWC. In the future, it will aim to launch the first batch of 5G terminals as soon as possible, in technical solution research, application scenario exploration, product form innovation and demonstration. We will fully cooperate with China Mobile in application promotion and other aspects to jointly establish a mature 5G terminal industry ecology and achieve synergy, innovation and integration.
At present, Ziguang Zhanrui has become an important partner in the 5G layout and an active participant in the development of 5G standards. In the 5G research and development, Ziguang has a positive layout, and has established a professional R&D team of several hundred people. In the future, it will continue to increase its all-round investment for 5G, ensuring to become one of the world's leading brands of 5G chips. It is expected that by the second half of 2019, Ziguang Zhan Rui will launch the first commercial 5G mobile phone platform.
Wu Huixiong, senior vice president of Ziguang Zhanrui Market, said in an interview with Feixiang.com that in the future, Ziguang Zhanrui will focus on two aspects, one is 5G and the other is IoT. "5G is a strategic opportunity for us. We will rapidly increase market share in China's 5G market and become the main force in domestic 5G construction." Wu Huixiong said.
Speaking of cooperation with Intel, Wu Huixiong believes that there are three characteristics, one is high-end, the second is the global market, the mainstream structure, and the third is long-term cooperation. "The ultimate goal of Ziguang Zhanrui is to be the first in the mobile phone chip market." Wu Huixiong said, "To this end, we will cooperate with Intel in the 5G field to develop high-end markets and use our own solutions to develop the low-end market."
Why choose Intel? Wu Huixiong explained that the market changes very quickly. Enterprises need to consider many factors when choosing partners. For example, whether the cooperation between the two parties can be carried out in the long run, instead of one of them disappearing in the market after one or two years. "From this perspective, Ziguang Zhan Rui will definitely be a long-term reliable partner, and we have the determination and ability to go forward in this market." Wu Huixiong said.
Wu Huixiong said that he is emboldened. As we all know, the IC industry has a large investment, high risks, long cycle, and insufficient resources and capabilities. In the 4G era, the original exhibition was still a very small company with only a few hundred people and limited resources. However, in the 5G era, Ziguang Zhanrui is the core enterprise of the chip manufacturers of Ziguang Group. It has full support from the group and the assistance of all parties in the industrial chain can be said to have excellent strategic opportunities.
"Competition of enterprises can not only look at the situation of two or three years, the time scale is extended, we will see that many competitors are falling behind, and will continue to grow stronger and stronger." Wu Huixiong said. “Ziguang Zhanru has now accumulated a critical point, and it is far beyond the 4G era in terms of resources and capabilities.â€
Of course, there are many challenges facing Ziguang. The thresholds for the entire industry, such as technology, investment and customer requirements, are very high and the market is constantly concentrated. Even in China, where there is a huge demand, there are only a few big customers left in the mobile phone market. In the face of the severe competition situation, Ziguang Zhanrui has established eight product lines, each of which operates independently, and the industry's best benchmarking, grinding products and morale.
In the mobile phone chip industry, the core competitiveness is product competitiveness. The first performance of product competitiveness can meet the requirements of the market and customers, mainly product specifications and quality; the second performance is the ability to continue to invest. As a Chinese chip maker, Ziguang Zhanrui has placed its focus on the Chinese market for some time to come. "We are a Chinese company. As long as the development of Chinese mobile phone manufacturers is getting better and better, our market space will definitely become larger and larger." Wu Huixiong finally said.
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