Once the iQIYI preached "Taiwan Net Linkage", it seems that a new cooperation model is being established, but the reality of the reversal drama is always inadvertently staged. At the 2015 Network Variety Show Industry Forum, it was advocated that "Italy Linkage", iQiyi, turned into a destroyer and shouted the slogan "Pure Net Variety," completely breaking the "Network Linkage" pattern and making the TV station face disgusting. Awkward situation.
The data shows that since 2013, the number of online variety shows has been growing rapidly. The five major video websites have accumulated about 150 files in 2014, representing a year-on-year growth of 200%. Ma Dong pointed out that the reason why pure net variety shows now is because it represents new values ​​and is closely related to the means of communication.
Ma Dong revealed that the iQiYi homemade program has a very high degree of attention on the Internet, but output to a TV station is not satisfactory. Ma Dong analysis said that a period of 70 minutes later tuned 6,000 shots. "If this effect is seen on TV, it will faint, but the network will not, because users will watch it repeatedly, which means new video editing. Logic and new video production logic are generated on video sites."
According to Ma Dong, in the Internet age, online communication will become a mainstream means of communication that serves a specific group of people beyond television. In order to explore the ideas of different age groups, Ma Dong made a detailed user survey. He found that the young viewers between 15 and 25 years old have different contexts and different language senses. The same words are spoken in the mouths of people of different ages. Different.
"I think now is the golden age of pure network variety." Ma Dong further explained that the reason why the program is growing madly now is because the platform is mature. On the other hand, the post-90s creation is full of new ideas and can attract peer audiences. The mode of pure network variety is not only more free, but also more diversified. From the perspective of trends, the Internet variety industry no longer needs to enter the highly competitive traditional TV field, and it can fully embrace the blue ocean of online variety entertainment.
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The data shows that since 2013, the number of online variety shows has been growing rapidly. The five major video websites have accumulated about 150 files in 2014, representing a year-on-year growth of 200%. Ma Dong pointed out that the reason why pure net variety shows now is because it represents new values ​​and is closely related to the means of communication.
Ma Dong revealed that the iQiYi homemade program has a very high degree of attention on the Internet, but output to a TV station is not satisfactory. Ma Dong analysis said that a period of 70 minutes later tuned 6,000 shots. "If this effect is seen on TV, it will faint, but the network will not, because users will watch it repeatedly, which means new video editing. Logic and new video production logic are generated on video sites."
According to Ma Dong, in the Internet age, online communication will become a mainstream means of communication that serves a specific group of people beyond television. In order to explore the ideas of different age groups, Ma Dong made a detailed user survey. He found that the young viewers between 15 and 25 years old have different contexts and different language senses. The same words are spoken in the mouths of people of different ages. Different.
"I think now is the golden age of pure network variety." Ma Dong further explained that the reason why the program is growing madly now is because the platform is mature. On the other hand, the post-90s creation is full of new ideas and can attract peer audiences. The mode of pure network variety is not only more free, but also more diversified. From the perspective of trends, the Internet variety industry no longer needs to enter the highly competitive traditional TV field, and it can fully embrace the blue ocean of online variety entertainment.
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