A LED lighting event was held in the ancient town of Dengdu. The meeting exchanged hot topics and development trends related to the lighting industry. The records are as follows:
Dou Linping , Secretary General of China Lighting Association :
Nowadays, we are in the most difficult stage after 30 years of reform and opening up. The manufacturers feel that the market environment is very poor. I have said since last year that the business in the next one or two years is very poor. Many entrepreneurs disagree because everyone thinks that Also shouting and saying sad, and finally still take orders to live to the present.
In fact, as early as 2013-2014, LED products began to gradually apply to lighting scenes, but there are several problems. First, product prices fluctuate greatly. LED prices have been falling, price fluctuations are unstable; second, it is more difficult to judge quality. In the traditional era, the price difference between different product quality products is about 10-20%, and in the LED era, it is several times different. As the LED products have not yet entered the real stability, the price of LED products in the upper, middle and lower reaches and various supporting materials fluctuates greatly, and even large enterprises cannot balance. Third, market regulation is lacking. Consumers can't judge the product. In this case, the supervision of the market is very important, because consumers can't judge the quality of the lamp (whether it is 30,000 hours or 3,000 hours?).
At present, the overall economy is showing a downward trend and there may be no change within two years. The government has also taken measures, such as the recent depreciation of the renminbi, to stimulate exports. Since the Chinese economy is composed of “three carriagesâ€, when consumption is weak and investment is stagnant, it is hoped that GDP growth will be stimulated in the export sector.
In terms of lighting engineering, local governments have begun to strengthen urban infrastructure through the PPP model (Public-Private-Partnership, public-private partnership model), while engineering lighting previously relied on the EMC model (ie contract energy management) exists in operation. many problems. In the form of service fees paid by individuals (individuals, enterprises, institutions) after government investment, the government provides service fees to service agencies every year. Involving project cost assessment, etc., it is necessary to have a third-party organization to judge. Take traditional street lamp maintenance as an example. One street lamp is 600 per year (the street lamp commission can get the fee from the government), and this will be referred to in the PPP mode. standard. In the future, it is expected that the government will build more than 1 trillion yuan in urban infrastructure through the PPP model.
In the architectural design market, I think the industry will be even harder in the next year or two. The design task will drop by 30%. For example, a design institute with more than 1,000 designer employees in Beijing. This year, more than 300 designers are living with basic salary, and some even leave the company. The design institute feels very difficult. This status quo response lags 1-2 years in the lighting market, which means that the 1-2 year lighting market effect will gradually emerge.
In China's LED market, the current LED lighting production share will reach 50% this year, the penetration rate will exceed 10%, and the actual application to the building will be lower. This 3-5 years is the most critical stage for the development of our industry enterprises. In fact, the so-called penetration rate refers to the product, and the occupancy rate refers to the proportion of LEDs in the total output value of the current year. At present, more than 40 companies in the lighting-related listed companies have merged and reorganized in one year, and the industry integration and mergers and acquisitions are very fast. At present, some listed companies are still optimistic about the LED lighting market, but once they do not see high-growth market prospects in 2-3 years, they will gradually lose interest in the lighting market, and some listed companies have officially announced their exit from the lighting industry.
In recent years, the lighting industry has been in a segment of high growth in both the stock market and the incremental market. Over the past 30 years of reform and opening up, there are a large number of traditional lighting products that are waiting to be replaced, and the growth of the market itself makes the growth rate of the industry higher than the macroeconomic growth rate. The previous LED penetration rate was 5-10%, but now it has reached About 50%, a short period of time caused a strong market demand. Last year, many companies did not increase their income, indicating that while we were selling lamps, the profit per lamp was reduced. Taking the T8 lamp as an example, a light profit can top several light bulbs. However, the good market expectations still make some companies feel that they have a single connection (can live), so increase investment and expand manufacturing scale, but this is only a short-term phenomenon.
Taking the Japanese market as an example, in 2011, Japan took the nuclear power plant accident as a cut-off point and began to vigorously promote the popularization of LED lighting products. Some lighting companies that have done Japanese foreign trade feedback, in the years from 2010 to 2012, there are several containers in a month, and recently only a few containers a year, the penetration rate of Japan is expected to be 100% in 2020.
In the LED lighting products export is also worthy of attention, now in the LED lighting products, the old-fashioned enterprises in the European and American markets are ten years slower than the domestic enterprises, and now many foreign companies have also separately split the lighting business to sell. In the era of traditional lighting, international large enterprises rely on the advantages of electric light source technology to grow and develop. After LEDs rise, a number of enterprises in China have emerged to seize the technological advantages of large international companies, making them lose their advantages in the field of light sources.
Nowadays, many domestic enterprises are always thinking about becoming bigger. Many European and American companies are not big, but they are specializing in sub-divisions, and they have done the best in the sub-sectors. There are such enterprises in the industry. For example, in 2003-2004, the product developed for commercial lighting products, and now Sidon focuses on four- and five-star hotel projects (even three-star hotels are not connected).
Under normal circumstances, the output value of the top ten companies in a mature industry can account for 70%, while the top ten in the lighting industry add up to less than 10%. Rapid growth in the past three decades has not been possible, and it is even more impossible in the next three to five years. It is almost impossible to achieve 10 billion through simple manufacturing.
From the perspective of lighting applications, LED products are not high in technical content in manufacturing, and even less than traditional technology. LED is a complete assembly product. As a lighting manufacturer, many domestic enterprises do not meet this requirement in terms of lighting, reflection, light color, etc., while LED is relatively simple.
In the terminal market, LED is a brand new lighting product that many electricians do not understand and cannot maintain. In this regard, whether a lighting operation and maintenance organization can appear, as the owner service provider, the lamps are maintained during the warranty period, and the relevant maintenance costs are charged outside the warranty period. Recently, companies in Shanghai have been trying to do such things. In the “post-Olympic economy eraâ€, “failure†appeared, but in the “post-World Expo economic eraâ€, some successes were achieved. During the period, the government contracted the government to the relevant service agencies, especially the electricity costs for the entire venue, but the entire operation was handed over to specialized agencies, spending 12 million yuan on the environment and construction to renovate the venue, and hosted a BMW conference through the venue. When the service fee is charged, the income is also considerable.
In fact, future lighting projects can even be referred to in this way. The lighting market is not necessarily profitable in lighting products. The most typical example now is intelligent lighting, which detects weather and health through intelligence. If the city can rationalize the management system, it can more standardize the use of smart products.
Nowadays, the things that LED lighting can reflect are not reflected in the growth, and can carry a lot of things, which is not in the traditional lighting era. In the future, the entire industry will have a lot of room for development, provided that you have to live first!
Assistant to the mayor of Guzhen Town, Lin Shujian, Director of the Bureau of Economics and Towns of Guzhen Town :
The development of the lighting and lighting industry is spiral development, with peaks and peaks. Under the new economic normal, the national GDP growth rate has been double-digit in the past, and now it is around 7%. On the other hand, the impact of the rise of e-commerce, E-commerce is now very strong, but I think the Internet is just a tool. E-commerce platforms such as Alibaba are not necessarily the ultimate winners.
According to data released by the China Lighting Association, the lighting industry in Guzhen accounts for about 70% of the country, accounting for about 15% of the world. At present, the ancient town is moving from “China Light Capital†to “World Light Capitalâ€. The world market has unlimited business opportunities. We must make good use of opportunities to make our enterprises do a good job in exporting foreign trade. In Italy, when the business card was used up, it took 5 days to find a local Italian, and the Chinese looking for Chinatown only needed 3 hours and 30 euros, which shows the advantages of Chinese manufacturing. By building an overseas version of China's Dengdu Ancient Town Direct Selling Base, the ancient town lighting red flag will be inserted into the world, and the future development of China's lighting and lighting industry will be unlimited.
Ou Enxiong, deputy director of the Guzhen Town Economic and Trade Bureau :
Yesterday, the 2015 Global Lighting, Lighting and Lighting Industry Summit Forum held by Guzhen Lighting News was very successful. Welcome everyone to come to Guzhen. This closed-door meeting is mainly for everyone to talk about the views of the industry. We are scheduled to hold the first China Light Capital National Direct Selling Base Forum guided by the China Lighting Association on September 1st, and we will invite you to attend the meeting. I hope everyone will come and join us.
Xue Qing, Marketing Director of Foshan Lighting Appliance Co., Ltd .:
Many companies face the public with a very gorgeous image and expressiveness. In fact, in this era of fully competitive industries, there are many problems, many confused. The lighting industry seems to be booming, but in reality it is undercurrent and the killing is very intense.
The outside world said that the Buddha photo is a "price butcher", which is actually not our intention. In the past 20 years, I have experienced the fast-moving industry and then entered the home appliance industry. I found that the industry development is regular. From the perspective of the industry, it is the first to start from the upstream technological innovation competition, bringing production cost competition and channel competition. The first competition in channel competition is price competition. After the price stabilizes, it enters the era of brand competition, and brand competition will produce individualized standards. With personalized standards and specialized fields, it is possible to establish a brand image with different attributes.
For the Buddha, it is now experiencing all kinds of competition at the same time, rather than in stages. The main business of Fozhao is mainly wholesale circulation, and the enterprises engaged in wholesale circulation in the future will return to the oligarchic pattern in the traditional era. Most SMEs will give up this market in this battle. If the LED market is replaced, the replacement of the pure light source products will be a functional lighting product integrated with lamps and lighting. There are many traditional production lines in Fozhao that can be converted into LED automatic production lines. For example, there are 44 tube production lines that can produce 440,000 KED tubes per day. It also has the world's largest bulb production line, which has been partially improved into LED bulb automatic lines. If you need to invest in equipment again, you can produce products that meet national standards.
Also due to the advantages of process and scale can naturally be reflected in the price. However, when brand competition, Foshan Lighting and other brands are at the same starting line, according to their own conditions, otherwise Foshan Lighting will face many crises, we also have a sense of crisis, and also strive to innovate, expand new channels and new areas. Foshan was founded in 1958 and now has a history of 57 years. Now there are about 4 billion in sales, of which LEDs account for nearly half. All the way, every innovation is going on the road, this time will not miss the opportunity to let the company develop again.
Chairman of Zhongshan Tianlang Electric Co., Ltd. Hu article :
Tianlang Electric has been cooperating with Guzhen Lighting News since 2003. It is very good to say that today, I am also very fortunate to take this opportunity to learn from various industries. In fact, our electrical industry is the same as the lighting industry. Most of the channels are similar. Wherever the lighting industry goes, we will also go there. Overall, the current situation in the electrical industry is in the winter. There will always be such a stage in doing business. How to deal with the company and the future development orientation are very important. We have the confidence and ability to solve difficulties, the survival is not a problem, development is a problem, we must increase competitiveness, product innovation, channel and brand innovation are also very important.
In terms of response: We used to cooperate with many ODM companies and more than 20 companies like Philips, Op, and NVC. Now these companies are investing in, there are a lot of inventory, there is industry reserves, we will slowly do Brands, a certain number of enterprises, lighting companies with brand channels do not need to invest a lot of resources, funds, can enhance competitiveness, the current production development changes greatly, we can guarantee that we support ourselves, the second is to personalize, A unique, cost-effective product in the design industry.
In the future, we will cooperate with intelligent and mature enterprises to develop new products. For the whole industry, we can have innovative things and survive without problems. Today, I heard experts say a lot of objective industry situations. I think this kind of strategic interaction is very helpful to the industry and I hope to have more such meetings.
Wang Bingbing, General Manager of Shenzhen Third Warehouse E-Commerce Platform Management Co., Ltd .:
I think Secretary Dou has a very clear statement: "LED manufacturing will become more and more simple, and applications will become more and more complicated." Then my understanding means that service opportunities also exist.
Since the supervision of the telecommunications industry, the peak of mobile phone manufacturing enterprises has reached more than 6,700 enterprises, and now there are only 15 left, and the top five brands account for more than 90% of the turnover, the industry competition to eliminate the cruelty of reshuffle Sex is very obvious. Lighting products tend to be electronic, and the competition results in the electronics industry can be used as a reference for the lighting market. Enterprises need to consider each other.
In 2015, the domestic market channel liquidity was bad, and the market double standards existed objectively. (LED standard LED products, and energy-saving lamp standard LED products, the LED energy-saving and environmental protection appeals are not fully reflected). The price adjustment has also evolved from bidding development to price adjustment and cleaning, and market competition has entered a more cruel reshuffle stage. We hope that the national LED product safety standards will be introduced as soon as possible.
China's LED technology application is currently in a leading position in the world. It is a good time. China's manufacturing also needs a global market. When the lighting industry no longer OEMs foreign brands, it can achieve this goal when going out and developing. Whether national and industry associations consider developing national strategies in this direction, as well as promoting conditions and support.
E-commerce is only one form of market operation management, and it is an improvement of management tools. He is not subverting the traditional agent operation mode, but another intensive operation mode of social resources. He will be parallel to the agency system in the market, which is not as terrible as everyone understands. E-commerce claims that the advantages of shortening the channel are not complete, because the first- and second-tier markets accept LED-standard products. The current stage of the third- and fourth-tier markets is still dominated by LED products with energy-saving lamps, unless they fall below the quality standards to pursue low-price markets.
The learning cost of the lighting industry is too high. The current main problem is how to recognize the innovative application of LED technology changes and the changing rules of the LED market. We must find ways to shorten the learning time, reduce the learning cost, and condense the innovation and promotion capabilities. The lighting operation service mentioned by the former Secretary of Dou is indeed worth considering in the third position.
Lin Xusheng, Sales Director of Xiamen Lilite Lighting Co., Ltd .:
Since its inception, 祺力 special has been specializing in foreign markets, because we believe that the prospects of the export market are very broad, and we are confident. At this year's Guangya Exhibition, 祺力特 took a relatively large order, which led to the original factory relocation plan being stranded. This incident shows to a certain extent that the foreign market space is huge. Although the market has always issued a loud voice of investment, but the company is still very determined to build a new factory, in order to expand production capacity. Previously, 祺力特 focused on the European, Japanese, and South American Brazilian markets. The North American market space is also very large, but we have not developed it yet.
In the past two years, we have initially entered the domestic market. But the road to development is more difficult. For foreign markets, thanks to good and well-regulated supervision, work has been carried out smoothly. However, the situation in China is very different. Therefore, in China, Philip can only do “customer choiceâ€: since every manufacturer can't cover every product, there must be a connection. Therefore, the company will select customers who have high requirements on product quality, such as agents for engineering; customers will also choose the corresponding products from 祺力特. Since the beginning of this year, the domestic sales of Philip has been relatively smooth. This also shows that if the customer chooses the right direction, the road to development will be smoother.
Shi Ford E Light Express Qian Zongming :
I have a deep understanding of the industry. The first question is that I participated in the Star Alliance Alliance's summit forum yesterday. I feel that the scene of the store is very stylish, but I think the show is too luxurious. In fact, we should think more about what the scene shows. The second problem is that I think that the direction of the domestic market and the channel has always been biased. One of them is the channel circulation. Enterprises only pay attention to LED costs, ignoring the application of lighting is an application, only rely on 1-2 models, such as T5, T8, how to achieve breakthrough? The company only pays attention to marketing, but has not found that the lamps are actually a kind of circulation products, but some enterprises believe that the lamps are fast-moving products. In addition, in the Internet era, products are biased towards serialization, which is in line with the law of lighting. We should pay more attention to brand application and platform integration. The E-light Express is currently B2B and B2C. For B2B, there are not many people doing it yet, and we have summed up the experience of traditional lighting and come out after repeated exploration; and for B2C, we are fully developing.
Tang Guoqing, Secretary General of the Semiconductor Lighting Technology and Application Committee of the China Illuminating Society and General Manager of Samsung LED China :
At present, the development of the lighting and lighting industry faces the following four “never seen†situations: 1. The new normal that has never been seen: the economic downturn is expected to last for 7 to 8 years, and the country’s GDP can no longer return to its peak; 2. The situation that has never been seen: After the LED enters the market, it now occupies the position of the protagonist. Enterprises can no longer rely on a product to fight the world, which brings more opportunities for small and medium-sized enterprises. The future market must be a niche, subdivided, customized market; 3. The renminbi challenge that has never been seen before: this does not have much impact on companies doing domestic sales, but for exporting companies, this factor must be considered. , to be linked to their own companies; 4, has never had a model: now is the Internet economy, then, how should LED companies adapt? "The former wave died on the beach," and the enterprises that are ahead of the road are likely to win and may die. NVC said that trying to do the Internet is not a bad idea, but many companies are "didden" if they want to find an accurate way. In fact, this is not suitable for small and medium-sized enterprises. We cannot know that we are doing something wrong and doing something wrong. Reform is risky, but it is actually affordable.
For enterprises, I believe that: 1. At present, most enterprises are not familiar with the international market. A foreign trade company in Ningbo has done a good job in getting foreign trade, and has specially received orders and sent them to enterprises in Jiangsu. The boss of a big company still has to work for him, because people can get orders, this is the era when orders are king. In addition, this year's New York show in the United States, there are many good things, but there are few people to visit, and there are few reports. At present, domestic enterprises have always been “doing more and less†on international business; 2. The current merger of listed companies has started. Indeed, listings bring more opportunities to companies, and corporate survival rates are improved. Domestic mergers gradually move toward international mergers, making large companies bigger; 3, large companies' products are becoming more and more complete, and the living space of small and medium-sized enterprises is becoming smaller, resulting in insufficient penetration of corporate brands.
Today's consumers are increasingly demanding the price/performance ratio of their products. It is important to know that it is impossible to be cheap. Therefore, I recommend:
1. The “survival†of enterprises is the most important. There must be the concept of sharing economy. “No cooperation, no workâ€. There are strong and promising big companies to create brands, but it is very difficult for SMEs to be brands; 2, then, for SMEs. To be "å‚ brand", å‚, refers to more cooperation with brand companies; 3, the most important thing is that enterprises must be "three small", "small but beautiful, small but fine, small and win", don't be greedy "Get bigger." Be sure to make a profit based on the premise, you must know that low-priced products can not make money.
As for the development of the ancient town, I also made the following suggestions: 1. How to do the ancient town under the Internet-shaped situation is worth considering. The super five-star store is super-luxury and very versatile, but it doesn't match: the actors are more than the audience, which is a big problem. “Wisdom Ancient Town†can provide a broader idea. Yinchuan and Nanning are considering “smart citiesâ€. The “smart town†should be much less difficult. It should be characterized by lights as a platform. 2. In terms of innovation, from the government’s point of view, To create a "smart town" in addition to the patent issues that Liu Shuji has been talking about, can the government guide the ancient town to create a customer base and a maker school? This is far more meaningful than the new three boards of the enterprise; 2. How to retain customers in the internationalization of ancient towns? The current international atmosphere of Guzhen is not strong. With the wealth of the ancient town, it is necessary to build an international famous town. Internationalization and localization can achieve sustainable development.
For the Guzhen Lighting News, the opening of the European and American Chamber of Commerce and Industry, which was established yesterday, is a good start and deserves praise. Guzhen Lighting Retribution should promote Chinese lighting, sound the industry, and become a platform and window. In addition, it is suggested that the Guzhen Lighting News not only has to take the "new rural construction" route, but also has something international.
Kong Xiangyong, General Manager of Hangzhou Maidian Electric Co., Ltd .:
This year's economic environment is generally not good, and enterprises face enormous challenges. For electric utilities, the same is true. The most important thing is to solve their own survival problems. Only when there is hope for survival.
Li Chun'an, Chairman of Shenzhen Mingjia Lighting Co., Ltd .:
What I mainly want to talk about today is how to expand overseas markets. At present, many enterprises are relatively unfamiliar to overseas markets, especially in the US market. Chinese companies, especially those in the mainland, are very strange, and the European market is more familiar. Many lighting companies in Taiwan have stable cooperative enterprises in Europe and America. It is familiar with local laws, specific conditions, and game rules. Some foreign companies that I am familiar with face enterprise turnover, transformation or slow response. They are not very adaptable to the cyclical changes. They also hope to have ODM customer partners, so they are very confused in choosing Chinese partners.
Therefore, we Chinese enterprises need to do what they want, and they must meet the requirements of customers in terms of improvement, efficiency and speed of the application. More advanced understanding of customer requirements is forward-looking. At present, the advantages of Chinese enterprises are reflected in Speed, competitiveness is obvious, and the cost is equivalent to foreign companies. 2. In the process of demand segment to product development to certification, the chain of listing and certification time should be connected, because many Chinese companies are waiting for this aspect without patience. It is still very difficult to do the domestic market today. The difficulty lies in the fact that the channel is very scattered. The US market has an advantage that its channel is single. Once the channel is opened, it will soon be able to drive straight.
Facing new breakthroughs, we must make good use of the accumulated resources and understanding of the market to graft into the domestic enterprises that are interested in doing overseas markets. Then the Guzhen Lighting News will bear this mission and show the power of the products through the platform of Guzhen Lighting.
Finally, I added that the ancient town can learn from Shenzhen. The consciousness of Shenzhen is very advanced. Its whole entrepreneurial culture and quality consciousness is very strong. Word of mouth is a big curse for breakthrough. LED develops very fast and also educates a lot of cheap. People, so we must establish the concept of quality in order to really go out.
Shi Weili, Independent Director of Maoshuo Power Technology Co., Ltd .:
At such a stage, the industry has encountered this kind of situation. Everyone has a deep understanding. Enterprises should be mentally prepared. They should have a position, consider how to deal with it, and should do it, instead of considering copying people's things, integration and cooperation. Will make the company better in the future.
LED products are integrated from the chip, packaging, optics, thermal and other materials, the cost of materials plus some chips, small companies do not be ethical, so the most important thing is the market building, let the people know what lighting is good, In what channel to buy lighting is the safest, such an aspect of the ancient town lighting newspaper should be a work focus to do.
Cui Fucai, president of Zhongshan Lighting & Lighting Association:
At present, the situation of the whole industry and even the entire economic manufacturing industry is very serious. Therefore, every industry must have its own position and then return to its position. We must know who we are, what we do, what we want, and we One of the concepts of trade associations is to find a common ground in the industry, and then join together to promote, we have been considering to do something meaningful to the industry, currently in the implementation of a lamp brand discount city project, is open to members From another perspective, we serve members, serve the company, and serve the industry. I hope that you can be interested in our industry associations to guide our projects.
Chengdu Jinfu Lighting City Ma Yuxi :
After ten years of careful construction, Jinfu Lighting City has formed a large scale of over 70,000 square meters, with more than 1,000 market employees, more than 700 business operators, and thousands of lighting brands, integrating retail, engineering and wholesale.
This year's market environment is not good, businesses have no business to do, can not afford to pay rent, the market is not good. At present, Chengdu has more than 40 large and small supermarkets. In the process of “Northern Reformâ€, many lighting markets are facing outward migration. For the lighting market, the pressure is still quite large. I think Guzhen lighting and lighting enterprises can hold a group to Chengdu, and open LED lighting halls in Chengdu market. This is also a model exploration.
Han Zonghuai, Chairman of Shanghai Lighting City :
Ancient town has always been the vane of the domestic lighting industry. In order to survive, enterprises and stores are constantly positioning themselves and changing. Shanghai Lighting City has transformed into a service platform in recent years, embracing the Internet. In this, 5-8% dealers closed down and quit, but I don't think this is necessarily a bad thing. The industry needs to reshuffle and restructure; other dealers are still strong; 10% of companies are reorganizing.
I think that merchants and stores are actually in need of each other. Some merchants are blindly asking for rent reduction. For us, this is fine. I can reduce the rent, but the key is that I will reduce the rent to you. What reward do you give me? Some people want the store to provide support policies. My requirements are: 1. You must use the resources of our store, such as our pose machine; 2. The dealers must meet the sales requirements of the store every month, in order to encourage quality distribution. Join. The store needs the cooperation of manufacturers and dealers, but unfortunately there is no store to do. In fact, the store bears more risks. It is a platform for communication between manufacturers and distributors, not unilateral behavior.
Liu Tongguang, Chairman of Linyi Tianma Lighting Co., Ltd .:
I mainly talk about the Linyi lighting market. The current area is 250,000 square meters. The market transaction volume is 6 billion. There are some problems in the individual, and there is a phenomenon of rent reduction and rent-free. It is estimated that the situation will be more serious in the second half of the year. The amount is basically the same as 2014.
I used to be a Philips agent. Philips relied on the advantages of light source. From 2005 to 2013, it was a high-speed growth in China. However, its performance declined in the second half of 2013 to the first half of 2015, mainly because of the loss of competition. The reasons are as follows: 1. No profit is given to the dealers, enough profit space for the dealers, and the price control ability is too poor, resulting in weak distributors. Today, the top ten distributors of quality have no Philips. Such a multinational brand has always been supported by light source appliances. The advent of the LED era has made it impossible to keep up with the times in the past two years. Philips now says that they also have a competitive product - intelligent control. This is a conceptual thing. It is still possible to enter some factories, but it is impossible to enter the family. Functionality can be adopted, but fully intelligent? Not necessary at all. A successful manufacturer must make dealers make money.
Regarding the Internet, some people say that this is an era. I think this is unrealistic. The internet is just a tool. We are all doing e-commerce now, and we expect businesses that will be invested by 2020 to achieve revenue in 2020.
Ding Jianhua, Vice President of Zhejiang Hehui Lighting Technology Co., Ltd .:
At present, overcapacity, gross profit is too low, the entire market is lacking in supervision, and the economic situation is in various difficulties during the transition period. This is a reality and cannot be avoided. Therefore, we should look at the lighting industry in the same way as Dou’s Secretary said. LED is not a new technology. The changes in the industry, application and marketing model are inevitable. We can see that there are lights everywhere. This tells us that the market is very optimistic and not pessimistic. The application of LED is still very big. There is room for expansion, and the future market will be expanding. Therefore, the opportunity to bring about cross-border integration of various industries has come. The industry will become very big. Looking at our lighting industry, we are currently mainly difficult in existing industries such as the tube. Lights, spotlights.
The main things we have to do are: 1. Look at other applications, don't focus on lighting and light source products, be small, do fine, and open up new applications. 2, we must stare at the big market, make the same products, big companies have brands, there are channels, we do not necessarily compete. 3, do not just stare at the price to fight the price war, because the price is not the lowest, only lower. 4. For small and medium-sized enterprises, the scale is not critical, and profit is the most important.
Now that the transformation of the ancient town is imminent, I feel that the ancient town lacks something. At the level of the manufacturing base, we are the base of the lighting industry, the manufacturing base and the technical base, and the cultural aspects must also be reflected. Talents cultivate some basic things. All these have to be done, the lamp brand is the lamp of the industry, the lamp of China, and the lamp of the world.
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