The consensus from the media industry is: traditional outdoor advertising, such as big cards, light boxes, single columns, etc., with limited viewing distance and single screen, such outdoor media obviously cannot fully meet the current market demand. With the application of new technologies, new forms of outdoor advertising continue to emerge, and outdoor LED display media should emerge from time to time. So, what are the development trends of outdoor LED display media?
Five Keyword Interpretations of 2014 Outdoor LED Display Media Market Trends
Big Data
Media evaluation indicators derived from the Internet industry will gradually replace the traditional media value evaluation method with TV ratings as the core, and become the main new parameter for customers to measure the value of media communication. The outdoor LED display media industry also needs to keep up with the rhythm of the Internet. At the same time, as the customer will put more budget into the ROI (return on investment), the delivery must be more accurately measured, and a marketing communication value database dedicated to LED media is needed.
Industry shuffling
The Pandora's Box of the outdoor LED display media industry has been opened, and there will be more from other media industries, especially the power of the print media industry will enter the LED market, and bring further mergers and acquisitions to the LED media market. And with it, the LED market pattern has undergone further changes, forming a completely different market situation from the previous.
Main battle second-line market
With the addition of new external forces, the saturation of resources in the first-line market and the continuous sinking of customer marketing channels, the second and third-tier markets will become the main focus of the outdoor LED display media market in 2014.
Cross-screen fusion
Customers' value positioning and use of LED media will be more deviated from the traditional outdoor media field, and more creative, interactive and connected with mobile communication devices. The traditional delivery method will become more and more difficult to meet the needs of customers. The use of LED media will gradually shape and drive customers to redefine LED media.
Massive use of new technologies
As the most technologically advanced media form in the outdoor media field, new technologies have always been the driving force behind the development of LED media, especially the interactive connection technology with mobile internet terminals and the interactive technology with consumers will be widely used in customer delivery. In the process.
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