Apple CEO Cook hinted: Apple TV released this year

The problem is that all of the above-mentioned brands are too one-sided and it is difficult to form an effective ecosystem. To put it more seriously, these television brand systems are based on Android or developed by themselves, and are not even Android TV platforms. For mobile phones, one for smart TVs, the gap is still quite large. Therefore, we believe that the current Internet TV is not mature enough, and it will take some time to perfect it.



Or, time does not solve these problems. They need a leader. Considering that the Android TV TV system has been released for some time, only the Sony 2015 smart TV has confirmed the adoption of this platform. Samsung has adopted the Tizen system and LG has acquired and With the webOS system, the current status of smart TVs is extremely confusing, and each has its own advantages and selling points. This is the fundamental reason why the ecology cannot be formed.



Under such circumstances, the television industry needs a strong leader. After thinking about it, there is only Apple. Since 2013, there have been reports of Apple’s launch of TV products. In fact, it is not hard to imagine that Apple is extremely salutary for this area of ​​television media, but they will not rush to attack. Only when everything is ready to put out products will be launched, although this will take a lot of time, but Apple's experience for the product A rigorous attitude is worthy of respect. Think of the heinous user experience of the initial smart TV, I believe we can better understand this sentence.

In an interview after Apple’s latest financial report ended, Apple CEO Tim Cook deliberately emphasized that the media industry will usher in a crazy revolution, and these changes will truly change the user experience and make consumers really Benefits. Obviously, television is the most effective and vivid media platform. This time, Apple TV may have really come.



Interestingly, as early as the previous WSJ.D event, Tim Cook expressed his opinion on televisions. He believes that the current television products are outdated, as it was outdated in the 1970s. The current so-called smart TV is not smart (well, many industry people agree) and does not really change the product attributes of the TV. The overall experience is not essentially different from 40 years ago.



The core element of the Internet is video resources. Apple TV is no exception. Apple recently announced that HBO Go and Watch ESPN will be integrated into Apple TV. According to the latest report, Apple is close to signing with Time Warner Cable TV. Under the agreement, Time Warner will enter Apple TV. The Time Warner Apple TV program will integrate Roku's resources and bring more than 300 live TV channels to Apple.

As of the current position, Apple has nearly 800 million iTunes user accounts, and most of the accounts are bound with credit cards, and many users have already started using Touch ID fingerprinting to purchase products in the iTunes store. It is expected that future streaming media resources will be used by users. Payment can also be made through Touch ID. From the hardware and resources level, Apple seems to be ready, and what we have to wait for is Apple's official release of Apple TV.


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