At the beginning of 2014, Google acquired the smart home company NestLabs for $3.2 billion. Since then, the smart home concept has begun to enter the media and public view and is gradually getting hot. In 2015, it was considered by the industry to be the first year of smart home. However, some media also called the year a “fudged yearâ€. After entering 2016, smart home products are gradually enriched, but the problems are gradually exposed. For example, due to the participation of many parties, the standards are difficult to be unified, and the system is difficult to form due to fragmentation of products. It can be said that the smart home in 2016 is still on the road.
BattlefieldIn fact, smart homes did not originate in 2014. As early as the 1980s, the concept had emerged in the United States. It was only in 2014 that Google announced the acquisition of NestLabs to enter the smart home market, and this area ushered in an outbreak. In the past two years, with the rapid development of smart homes in China, many companies have begun to lay out related products.
Companies involved in smart homes include real estate, home appliances, the Internet, and consumer electronics. Among them, real estate enterprises are important promoters of intelligent housing transformation. Housing enterprises represented by Vanke, Wanda and China Resources are actively cooperating with intelligent hardware enterprises, system integrators and O2O enterprises to promote smart home services. In addition, there are traditional hardware companies, including home appliance manufacturers and security control equipment manufacturers. They are early participants in smart homes and are undergoing intelligent transformation. The group is beautiful, Samsung, Haier, LG, Hikong. As a representative of the brand; platform service-oriented Internet companies represented by Alibaba, Jingdong, Tencent, Baidu, etc., they rely on strong technical strength and cloud service capabilities to provide hardware companies with trading platforms, industry chain integration platform, cloud platform, open Support for capabilities, big data services, etc.; consumer electronics Internet companies include smart phones, smart home appliances, and smart wearable devices that are cutting smart hardware into the smart home market.
In summary, the participants in the smart home field are not only numerous but also complicated. How to integrate resources has always been a problem. In the past 2016, this problem has been solved to a certain extent, and the participating entities have begun to explore cooperation models.
On January 20, 2016, Suning and ZTE announced a strategic cooperation and opened the prelude to the cooperation of smart home enterprises. Since then, Huawei has signed strategic cooperation agreements with companies such as Op, Midea and Duya to promote its HiLink agreement. It is understood that the Hilink protocol is similar to Apple's Homekit. Huawei defines it as "Mandarin" between smart devices and is compatible with communication protocols such as ZigBee, WiFi and Bluetooth. In July 2016, Ziguang IOT and Oaks Group reached an all-round strategic partnership in the field of smart home. In October 2016, ZTE and Ali Smart started cooperation with intelligent routers, and will gradually expand into the smart home field, and carry out all-round and multi-level cooperation to jointly build a smart home ecosystem. On October 28th, ZTE Smart Home and Jingdong Intelligent signed a strategic cooperation agreement. The two sides rely on their respective advantages and resources to jointly deploy smart home. In addition, Xiaomi and Philips Lighting formed a new joint venture to jointly promote the development of China's smart home lighting industry.
It can be foreseen that the future market structure of smart homes will be determined by the strength of each party.
Fragmentation makes products difficult to interconnectIn the field of smart homes, the direct result of the diversification of participants is the division of the heroes of various roads, tearing the complete industry into pieces. In such an environment, it is difficult to unify products and standards, which leads to obstacles in product compatibility.
The biggest difference between smart home products and smart life is that products are independent, and life needs to connect related products. When the smart home was just getting started, most companies focused on how to make a home appliance smart. With the development of the industry, smart home products have also become richer. However, the problem of non-uniformity of network communication protocols exposed after product segmentation also poses no small challenge for the realization of smart life. For example, in the current smart home market, due to different standards and network requirements, the products purchased by consumers have serious incompatibility, which not only affects the use of the experience, but also hinders the development of the smart home industry.
In order for various smart home products to become systems when they are used, they must rely on certain communication protocols to connect the terminal products to the console. China's current communication methods include bus type (wired type, need to be pre-wired), wireless type and power carrier type (through strong power), of which only wireless type communication protocol is divided into five types, namely ZigBee, Z-Wave, RF RF, WiFi and Bluetooth. The choice of a smart product to use a communication protocol means that it is not compatible with products that use other communication protocols.
In 2016, Google launched GoogleHome, Apple has its own Homekit, Amazon launched the second generation EchoDot, and Facebook founder Zuckerberg also launched an exclusive smart home system. In China, Alibaba, Midea, Haier, Xiaomi, Huawei and other first-line companies have launched their own smart home marketing strategies. In the case of coexistence of various communication protocols, although the entry of well-known enterprises has brought infinite vitality to the development of the smart home industry, it has also raised concerns about the long-term fragmentation of products and serious segregation of industry patterns.
The lack of practicality of single products is difficult to popularizeIn 2016, new technologies and new products of smart homes appeared frequently at various exhibitions and were shown by various heroes. However, these products with cutting-edge technology, while attracting attention, often lack practicality and are difficult to gain popularity because they are far from the actual needs of consumers.
Real smart homes should not stay in the networking of home devices, but should enhance people's life experience in all aspects, that is, smart products are convenient, efficient and practical, instead of only a cool control interface, such as a certain The equipment can set the ticket for the user, change the flight, or automatically adjust the air conditioning temperature according to the user's body temperature, which is not obvious in the current smart home products.
Take the intelligent LED lights that are well-known by the public as an example. Most products sold on the market can only realize the brightness and color change of the light bulb controlled by the user. This is not really intelligent. The real intelligence should be that the user sends a password or gesture even Imagine only in the brain that the product can achieve the functionality that the user wants. This product has the ability to learn and self-adjust, and can automatically change according to the user's state. This kind of equipment can be called smart product.
However, smart homes have made some progress in 2016, and many of them have sold well with good use. For example, Xiaomi's intelligent sweeping robots are often out of stock at a very high price/performance ratio. Compared with foreign products such as iRobot, Xiaomi's intelligent sweeping robot has the same function and lower price. Therefore, it sells well because it meets the actual needs of users and is economical. Such products can naturally be obtained. Consumer recognition.
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