VR winter is just the only way to go when spring is coming.

VR winter, the end of the year is coming, such words will begin to appear. Because the entire VR industry has not ushered in the big explosion of people's expectations, and a group of weaker manufacturers (especially hardware manufacturers) have closed down, so many people think that VR is just a new concept of hype, after the heat The song is finally gone. But some people don't think so, such as Unity CEO John Richilo.

VR winter is just the only way to go when spring is coming.

The cold winter is never the end. It is only a normal stage of industrial development. When it comes to the low-key development of the glitz, it is only those who are out of date and only want to borrow the Dongfeng. In fact, even those markets with less demand, such as smart watches, still have some manufacturers, even small ones, can live more moist, such as going out to ask and their TIcwatch. Therefore, the time transition to the end of 2016, those VR hardware manufacturers that will only launch inferior Cardboard imitations may find the business difficult, but in fact the development environment of the entire VR software content is much better than the beginning of the year.

In the second half of the year, especially in the last quarter, VR content vendors have just begun to exert their strength. You said that the winter is coming? The VR industry is not over, it is better to say that it has finally begun, and it will take several years to get into the mainstream. Regarding this specific point in time, many analysts have given predictions. They generally give VR hardware sales and market developments for 2, 5 or even 10 years. Unity CEO John Richittillo, who relies on the free engine for mobile games, is more optimistic. He believes that VR will see a big growth in 2017, and will become the mainstream platform in 2020.

VR winter is just the only way to go when spring is coming.

John Richittillo recently opened an AMA section on Reddit (ask me anything), he shared a lot of his views on VR here, in a reply, he said: "I think VR can become mainstream, I This means that by 2020, about 100 million people will use the technology normally. And I believe that after 10 years we will see more than 1 billion people using VR applications."

"I have great confidence in VR and AR. In the long run, when I wear VR or AR equipment, try some excellent applications, such as Unity's Editor VR software (not forgetting to boast), I am really amazing by these effects. Arrived, so I believe that the prospects of these platforms are vast. However, the number of users will need to be expanded to tens of millions or even hundreds of millions of years. Just like the game console market, even the billions can be expanded. Like the current smartphone market. Then, 2017 will see a big growth, but it is still not an outbreak. It may take another 3 to 5 years."

At present, the biggest driving force for VR development comes from games, but other fields, such as industry, medical care and education, are also developing, and John Richittillo’s view is: “I think the final result, non-gaming applications will be better than the game application market. Bigger, it’s definitely the beginning of the game, it’s more than two-thirds, but the non-game application has more stamina and will accelerate.”

Let us believe it! If winter has arrived, will spring be far behind?

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