The market is like a battlefield. How can the national brand “Asia†products be revived and shine? At the end of 1999, the leadership of Yidian Holding Co., Ltd. made a decisive decision, so that Liu Jingwei, then deputy general manager of Philips Yaming Lighting Company, returned to Yaming and assumed the responsibility of revitalizing Yaming. In just 7 years, the change of Yaming's appearance is impressive. From the sales revenue of 20 million yuan in the year to 700 million yuan today, it has turned 35 times. Yaming has risen rapidly!
Good at decision-making: Wanzhang high-rise starts with the "stone"
What is the mystery of the rising speed of Yaming, such a clear development speed? In order to get the answer, let's take a look at Liu Jingwei's return to Yaming's footprint.
The Yazi brand light bulb, which was founded in 1923, has become the most shining gold sign in the lighting industry with its unique light through the gap of time and space in the historical wind and rain.
In 1994, Shanghai Yaming Bulb Factory and Philips Company jointly established Philips Yaming Lighting Co., Ltd., Shanghai “Yaming†products and most of the employees entered the joint venture. At this time, Shanghai “Yaming†still has some employees. However, the production entity is gone, and the sales network and market have also entered Philips Yaming. Liu Jingwei, who took office immediately, faced the severe difficulties of Yaming, and his heart was difficult and he was filled with emotion. He is determined to open up a new situation in the market competition mechanism and revitalize Yaming. However, at the beginning of the business, it was difficult to get started. At this moment, he said more than once: "My biggest wish is to contribute to the revitalization of Yaming."
As an outstanding "amphibious" enterprise leader who is well versed in the advanced management concepts, management methods and tools of multinational corporations and well-known in the state of state-owned enterprises. He focused on introducing the advanced management concepts, management methods and tools of multinational companies such as Philips, GE and Motorola to Yaming, and built a set of strategic decision-making, production management, logistics supply chain management, mechanism transformation and employee management system. . Leading the entire Yaming process in the practice of perfecting this management system, it took only a few years to make a great change in Yaming.
The success of Yamin’s second venture, the seven-year earth-shaking change and the historic turning point of Yaming, make everyone feel gratified and proud. It is not difficult to imagine that Liu Jingwei, as the general manager, has paid more hard work and dedication than ordinary people behind these achievements.
Aspire to climb: 1923 brand illuminates China, illuminates the world
In October 2005, the 60th anniversary of the founding of the Workers' Party of Korea, Kim Il Sung, the People's Cultural Palace of the People's Republic of China, and Wanshoutai were all replaced with lighting fixtures produced by Shanghai Yaming Bulb Factory Co., Ltd. for this grand festival.
With the approval of Comrade Kim Jong Il, the Pyongyang Municipal Committee of the Workers' Party of Korea specially invited the leaders of Shanghai Yidian, Shanghai Feile Audio Co., Ltd. and Shanghai Yaming Bulb Factory Co., Ltd. to Pyongyang to attend the celebration of the 60th anniversary of the founding of the Workers' Party of Korea.
Under the command of Liu Jingwei's strategizing, Yaming people used their intelligence and hard work to develop a green lighting and freehand colorful life, and wrote a song of song and dedication. As the saying goes, the method is more difficult than the hard, intelligent Yaming people, realize that the "Asian" brand was founded in 1923, and has long been a household name. For this reason, Yaming people cleverly launched the "1923" brand product, 1923 illuminated China, illuminating the world, the "1923" brand quickly became popular in the market.
At this time, Liu Jingwei began to pay attention to strengthening the pre-sale, sale and after-sales service of the products. In May 2003, the parameters of the resistor components of a batch were deviated from the procurement standards, which caused the electronic trigger products to be in the high temperature environment. Invalid. When the company found the problem in the laboratory's follow-up test, the company immediately decided to mobilize the production department, sales department and dealers to spare no effort to recover all the problem products in the sales channels of the warehouse, en route, shops and even consumers. Although the company paid a very high cost of remediation, it was fortunate that it did not cause losses to consumers due to timely rescue. Liu Jingwei said that consumers should not be allowed to suffer losses. It is also necessary to recover the costs and recover them. This is how we spend money to buy lessons.
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