With the increasingly fierce market competition and increasing consumer brand awareness, more and more businesses are beginning to realize the importance of brand image. One of them is the Galaxy Lighting House in Hangzhou Angel Lighting City. Recently, the store's two stores have been refurbished at the same time, with the aim of giving the two brands, Aox and Jari, a better image. It is understood that these two brands are from the ancient town, of which the Australian business area of ​​90 square meters, Yarra is 120 square meters.
According to Zhou Lingmin, the general manager of the store, many consumers now buy the lights to see the atmosphere of the store. A good brand image can encourage consumers to buy with confidence, and at the same time, the merchants will jump out of the price as the only bargaining chip. situation. Therefore, good products need a good image display to set off its quality.
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