On March 8-11, China Household Electrical Appliances and Consumer Electronics Expo (AWE), one of the most influential technology events in China, was held in Shanghai. Sony took the 2018 spring new television lineup to the AWE Show. The minimalist aesthetic has brought Chinese consumers a new look and sound. Powerful actor Hu Ge was surprised to show up and helped launch the world premiere of the new OLED TV A8F. The “Double Star Debut†gave Sony's booth a lot of attention.
With the grand opportunity of AWE, Sony once again leads the world in China to launch new television products. In this regard, Gaoqiao Yang, chairman and president of Sony (China) Co., Ltd., said that China is Sony's most important market, and we hope to The fastest speed brings the latest and best audiovisual products to Chinese customers who are pursuing quality life, providing them with more diversified choices.
※ Takahashi Yang, Chairman and CEO of Sony (China) Co., Ltd. and Hu Ge, the first global OLED TV A8F in China
Stunning Debut A8F Creates 2018 Chinese OLED Market New Development
In 2017, Sony launched the revolutionary flagship A1 series with “Ten Years of Accumulation†to detonate the Chinese OLED TV market. By breaking through the traditional audio-visual performance and aesthetic design, Sony took a 40% share of the domestic OLED market for one year and led the direction of this future TV market. The new A8F inherits all the technical advantages of the A1 series and includes X1 advanced image processing including 4K HDR dynamic item reconstruction technology, 14-bit smooth gradient, dual image database, precise color rendering, and dynamic contrast enhancement technology. The chip, combined with OLED "8 million self-luminous, wide viewing angle, no residual image" and other natural advantages, brings more real and delicate light and shadow performance, color contrast and shadow details, and will enhance the user's visual experience to a new level.
※ The new A8F series is equipped with a powerful advanced image processing chip X1, which can fully release the essence of OLED technology
The A8F series features Sony's exclusive screen sound field technology, which abandons the traditional TV speaker system and emits sound directly through the screen. Combining exclusive core technologies such as Sony DSP and speaker positioning not only can fully enhance the audio performance of TV products, but also provide users with transparent mid-high frequencies and shocking low frequencies, and it can truly provide “unity of sound and drawing†that was difficult for television to realize in the past. The effect is that the sound can move synchronously following the movement of the screen body. Such excellent performance of "pictures and sounds" is exactly the uniqueness and technological innovation of screen sound field technology, and it is also difficult to imitate and surpass. This also allowed Hu Ge to live up to his performance on the spot, saying that “it can realistically restore the images and sounds in the real world scene, and it is a real 'visionist'â€.
※ Hu Ge helped launch the new OLED TV A8F series
The recognition of Sony OLED TVs does not stop there. Sony has a complete industrial chain solution from game development to terminal experience, and understands the game player's desire for television audio and video performance. After the listing of A1 last year, it won the favor of many game players, created more market demand for living room entertainment, and became one of the preferred upgrades for game players. When the Sony OLED TV is connected to the PS4 PRO, a professional game mode can be automatically activated. This mode strives to express the developer's intentions in a real way, showing the sound quality that the game developer wants to present to the player, and greatly reducing the input delay. Double swords combine to give players a more entertaining and immersive entertainment experience. This year, the Sony OLED TV camp will add another player, the A8F, to bring more choices to consumers' living room entertainment.
This diversified choice is also reflected in Sony's strong industrial design aesthetics. A8F series adopts the design of the central base, which can save home space to a greater extent: placed on the TV cabinet, like a magnificent oil painting artwork; while hanging, it can fit more closely to the wall, thin The negligible screen border is like a window on the wall. If A1's industrial design is avant-garde and personal, then the A8F is elegant and classic. The spring OLED TV lineup consisting of two series of Sony A1 and A8F, with the same most advanced black technology and their respective minimalist aesthetic designs, provides Chinese customers with diversified and high-quality choices while also serving the Chinese OLED TV market. The development has created more possibilities.
※ Sony OLED TV product matrix: new A8F and A1 series
When the red LCD X9000F create a new trend in the living room entertainment
Relying on more than half a century of technology accumulation in the field of picture quality, Sony is exploring the essence of “Future Display Technology†that releases OLED. At the same time, Sony is still pursuing the sound and picture performance of LCD products and constantly tapping the potential of LCD. At the press conference, Sony also exhibited new products such as the X9000F and X8500F series that were first released worldwide in February this year. The X9000F series uses a dynamic direct-lit backlight system from Sony's original Elite Optical Pro technology, an advanced version of the X1 image processing chip with flagship TVs such as the A1 and A8F, and an X-Motion Clarity brand newly developed by the brand. Dynamic technology) enables precise control of dynamic images in games, sporting events, movies, etc., effectively eliminating problems such as blurred pictures, stucks, etc., which may occur in large LCD TVs in the past, and ensuring high-speed motion without reducing brightness. The picture is more high-definition and smoother.
※ The newly upgraded X9000F is equipped with a number of Sony's exclusive black technology, which can achieve more delicate quality
At the same time, based on the industry's three mainstream HDR formats such as Dolby VisionTM, the X9000F series can be combined with the Dolby AtmosTM compatible home audio system HT-X9000F to achieve picture quality and sound effects. The full "Dolby" brings a cinematic experience to the viewer. The simple base design of the X9000F is not only the presentation of the "Slice of living" design concept, but also the combination of the whispering wall HT-9000F and the HT-9000F, which allows the HT-9000F to be strategically placed between the base stands. . With its outstanding audio and visual effects, the X9000F was highly praised once it was launched, and it is considered to be the hottest choice for the “sports year†to upgrade living room entertainment equipment.
※Sony TV full lineup of LCD products
Soft and hard with good image quality to unlock more and better content
In the Internet era, "quality-oriented, content-based" has become an industry consensus. While stabilizing the leading edge of BlackTech, Sony TV with its 4K HDR full-industry-chain solution is also actively deploying local quality resources to fully extend the breadth and depth of living room entertainment. A8F, X9000F and other series of new products are equipped with a more scalable Android 7.0 system for customers to easily enjoy different types of Internet content. At the same time, Sony TV also has strong alliances with local premium video content providers such as China TV and Tencent to upgrade the content matrix. Customers can not only unlock the cool video area and Sohu video area through the built-in HUAQU TV, and enjoy high-quality content of leading video platforms such as Youku and Sohu in HD, but also select exclusive video for Sony to jointly launch Tencent video for the Chinese market. The model enjoys video, variety, sports and other content from Tencent's video exposure through Sony TV's big screen, and is more clear than ordinary TV through Sony's special optimization of the source codec technology and network transmission. Smooth viewing experience.
※2018 series new built-in HUAWEI TV, Tencent video and other content applications, users can enjoy high-quality high-definition resources
As one of the leaders in the development of the television industry, Sony has never stopped the pace of innovation and has always been committed to creating more excellent visual and audio enjoyment and moving life for consumers. As Mr. Gao Qiaoyang said, "Sony TV has only focused on one thing for more than half a century - how to improve the audio and video quality of products." While strengthening its own hardware advantages, it also deepened its strategic cooperation with domestic premium content providers. Actively through a diversified product matrix and a more open experience channel, Sony thrived and created a new pattern of television in the future.
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