At the beginning of March, the Wall Street Journal published an article entitled "Not Washing or Dry Cleaning? Haier Invented "Air Washing" to Create a Third Way of Washing". It is mentioned in the article that the high-end brand Casa Di, a subsidiary of Haier Group, invented an air-washing washing machine, with the leading air-washing technology, announcing that the third washing era has arrived after washing and dry cleaning.
After the Casa Di washing machine launched the "air wash" for high-grade fabrics, Haier air-conditioning launched the "washing air" activity from the user's healthy air demand. In the first health festival of Haier Air Conditioning started in April, the deep cleaning of the households pushed the industry to upgrade from “washing air conditioners†to “washing airâ€, and washing out the dirty air in the home through a basin of black water in the air conditioner. Based on the exploration of healthy air, Haier Air Conditioning has become the number one exporter of global connected air conditioners (including smart air conditioners) for two consecutive years, and has been evaluated as the first brand of air conditioners in the Internet of Things era by the Financial Times.
High-end quality upgrades into a trend, Haier "washes the air" for users
With the gradual improvement of residents' purchasing power, consumption has undergone a structural upgrade. "Users are most concerned about quality." As far as air-conditioning users are concerned, how to get good air is the topic that consumers are most concerned about nowadays. However, at present, the main competitive point of the global air-conditioning industry is still to build air-conditioning hardware, that is, to upgrade product functions through technical means. The simple cooling and heating function of ordinary air conditioners has been unable to meet the increasing health needs of consumers, and the secondary pollution of household dirty air conditioners has become a pain point for users. At the same time, the industry lacks effective solutions.
As the first brand of air-conditioning in the Internet of Things era, Haier pays attention to the family-centered healthy air with “user thinking†and “washes the air†for users. During the April Health Day, Haier provided free cleaning services for dirty air conditioners for users across the country, washing out the truth of household air pollution through a basin of black water, and popularizing dirty air-conditioning hazards.
Haier also made a new interpretation of healthy air conditioning: clean yourself and clean others. Haier self-cleaning air-conditioner that will take a bath will technically remove the self-polluting lifestyle of air-conditioning, and achieve “air-conditioning clean and clean airâ€; Haier’s “swallowing†net-level self-cleaning and purifying air capacity can reach the level of professional air purifier. Complete the upgrade from the air blown clean air to the user's fresh air.
It is reported that during the quality festival in March, the free cleaning of Haier air-conditioning nationwide recognized the recognition from the market, and the market sales doubled. In Tianjin, the famous poet lived from the media circle to wash air conditioners, and purchased self-cleaning air conditioners for the studio; in Taiyuan Hospital, doctors said that there is a need for clean air conditioners; in Changsha, Haier cleaned air conditioners for a local high-end maternity hospital, harvested Self-cleaning order. Up to now, Haier's deep cleaning has attracted more than 30 TV stations across the country to report healthy air common knowledge to consumers.
Accelerating globalization, Haier established the first overseas health air research laboratory
According to data released by the World Health Organization, more than 80% of the more than 3,000 cities that monitor air quality in 103 countries and regions around the world have air quality that exceeds WHO's recommended standards. Among them, indoor air pollution is an important part of air pollution. In response to the global indoor air problem, Haier Air Conditioning will also transfer the concept of “making air†rather than “making air conditioners†in the Internet of Things era to the world, and export self-cleaning air conditioners to 20 countries around the world to start the process of healthy air globalization.
On April 2nd, local time, Haier Air Conditioning and the University of Geneva's Earth and Environmental Science Laboratory reached a cooperation on healthy air research, and established the first overseas healthy air research laboratory to jointly open the air conditioning from the air to the air. The process of globalization innovation. It is reported that Haier will bring the leading technology achievements such as clean air conditioners to the laboratory, and through the research of experts and professors, analyze the principle of “swallowing light†of Haier's net air conditioner from a theoretical level, and serve the global users with healthy air.
Since Haier explored the "one person in one" mode, Haier has achieved great results in the field of smart life. As part of Haier Smart Home's full-customized customized smart package, Haier Air Conditioning took the lead in breaking the industry's hardware thinking and outputting a complete set of smart air solutions with the user's thinking of “making airâ€. At the same time, Haier Air Conditioning will also transfer the concept of “making air†rather than “making air conditioners†in the Internet of Things era to the world, becoming the first brand of air-conditioning in the Internet of Things era. According to the latest data from Euromonitor International, Haier has achieved the No. 1 sales of global connected air conditioners (including smart air conditioners) for two consecutive years.