[PConline talk] At the end of the year, many netizens wanted to buy a TV home, but found that buying TV is much more expensive than it was a few months ago. In particular, Internet TV, which is known as cost-effectiveness, fired the first shot very early, some in 2016. At the end of the year, the brand that mocked the business and claimed that it never increased its price, also increased its price in 2017. Not only television, the entire appliance industry is blowing up a wave of price fluctuations, and the price increase of white electricity just happens before New Year's Day, New Year's Day, etc. The Development and Reform Commission attached great importance to the fact that on January 10th, a "reminder of the price regulation policy of the household appliance industry was held."
Should this electronic product not be cheaper every year? If you think of color TVs and ice washings as electronic products, then they are not rigorous. Because they are not pure electronic products, they will not follow Moore's Law. For example, the LCD panel is an electronic manufacturing industry. The liquid crystal and backlight components are all high-precision processing and manufacturing. At most, there is a relationship between processing chips and electronics, but 80% of the cost of a color TV comes from the panel.
We can come to play a "chasing source" word game to see who the color TV price is. Color TV prices first come from panel prices - Panel prices from panel makers invest in expansion / structural upgrades / raw material prices - expansion and upgrading of the power is the strong demand for color TV - resulting in strong demand due to the low price of TV manufacturers Strategy. Of course, the factors influencing the price increase of color TV are not just these, but from this clue, we can still see that the contradiction between supply and demand imbalances has always existed.
Since the beginning of 15 years, we have enjoyed the price bonus brought by Internet companies to the television industry. By 17 years, we will begin to back up these once-existing bonuses. This middle ground is just the result of mutual game. The entire industry chain knows that the price war has not been a long-term solution. The market size is certain. More and more people are participating in the war. The profits are getting lower and lower. Less than good fruit to eat. Therefore, from top to bottom, everyone unanimously united the front line, raising prices! This atmosphere began with color TV and spread throughout the home appliance industry.
In addition, the price of a product is the result of a two-way choice. It is not the company that owns the final say, but the brand value of the product and the industry value of the product. In order to get rid of the "medium and low-end" shadow, very colorful electric brands also began to explore the high-end market, especially the trend of the domestic color TV to transition to the high-end in the second half of 2016 is becoming increasingly apparent. This brand premium ability also began to become the "culprit" of price increases.
How to look at the trend of price increases?For a mature consumer group, it is acceptable to appropriate price increases. However, price increases should not be the result of quick success and instant benefit, but should be the reason for quality improvement. From the era of profit-making appliances to the era of meager profits, profit margins obliterated a lot of excellence in materials and technologies. No company is willing to spend 200% of its investment to produce only 1% quality-improved products, so the entire market is missing a myriad of such 1%. Even if someone is willing to spend 200% of the money to buy this 1% increase, no one company can provide him.
China’s home appliance companies are still short of such “send lunches†in order to hone their basic abilities, and they are always deliberately imitating others to do “something with styleâ€. But aren't really good companies starting from "box lunches"? It is willing to hone this 1% improvement and make sense of quality the right thing. Consumers will not complain if these prices rise.
Of course, thanks also to these price increases. It has stimulated consumers' attention to the product itself and also improved the quality of consumer quality. On the one hand, no one is willing to let the price cut, but to find out where the value is. At the same time, people are willing to invest more in high-quality products. In turn, this kind of consumer orientation is also a good supervision and incentive for enterprises.
Color TV prices have to buy buy it?In the short term, the upward trend of color TV prices will not stop. If you have already missed the wave of low prices before the Great East Japan Earthquake, it will only be more expensive if you wait. So, buy early and enjoy early. And recently the major e-commerce companies are still carrying out promotional activities for the New Year's Day, and there are certain preferential prices on the price. Internet TV will send promotions by means of sending members. The benefits are not small, and they can be purchased on demand.
The consistent view is that TV buys new products and does not buy them. In particular, some new display technologies are decentralized to mid-to-low-end products and are worth buying. So buying TV at the end of the year must not miss these display technologies:
6000RMB: 4K HDR technology. Although some TVs claim to support HDR technology, they only support HDR video decoding and cannot achieve the HDR effect in terms of display capability. Therefore, the 4K HDR referred to here refers to TVs with a peak brightness of 800nit or more. To make the visual and dark levels of the screen support the hardware and software, in order to have a better visual experience.
10000RMB: QLED technology. If you want to spend 10,000 yuan or less, but want to experience the quality of technology into the class, then Quantum TV is the best choice. The price of some entry-level QD TVs like Samsung and TCL has dropped to less than 10,000 yuan. Its wide color gamut screen will surely surprise you.
10000RMB+: OLED technology. If you want to play high-end goods, then non-OLED TV is none other than. In fact, compared to last year's 20,000 start, the current price has been reduced a lot, domestic Skyworth and Konka have some more than 10,000 points of OLED TV. OLED TVs have natural color and light control advantages. Structures that do not require backlighting also make it lighter and lighter.
Basically, high-end home appliances still do not have any price increase. Its sales volume is limited, and the pricing space is also relatively plentiful, which can absorb the pressure of rising costs. Therefore, consumers with ample budget can target TVs equipped with QLED and OLED technologies. Consumers with limited budgets still have the option of choosing Internet-branded TVs. Now, the "cost-effectiveness" is still sufficient.
Summing up: Copper is in the clams, aluminum is cried, nickel is laughing, tin is jumping, plastics are roaring, paper prices are lofty, and even transportation is coming. But why are our wages not rising? Faced with the entire manufacturing industry's price increases, there are all kinds of frustration, the bustling market economy, over and over again, really can only subdue. Life must continue. For the 1% improvement in quality of life, how many people are spending more than 200% of their hard work, aren't they?
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