Since the iPhone X went on the market, not only has the face recognition technology brought the OLED market, but also the OLED screen has become popular. In the future, the use of OLEDs in the mobile phone field will only increase.
The development trend of the panel industry is completely linked to the market of consumer electronics products. Taking Apple's iPhone X as an example of the recent adoption of OLED panels, it has driven a new wave of soft display market demand.
The analysis agency WitsView recently conducted trend analysis of the panel industry, and noticed that the primary concern in the small-size panel market is that OLEDs are encroaching on the LCD market share. Among them, Apple's latest iPhone X series products are the main reason for the increase in the proportion of the OLED market. With the wave of Apple iPhone X, it is expected that the proportion of OLED panels in the overall smartphone will grow from 28% in 2017 to 33% in 2018, officially exceeding 30%.
According to the analysis, soft OLED panels are still a scarce resource for a few brands, but the promotion of 18:9 full-screen panels is more comprehensive and rapid. According to estimates, the penetration rate of the 18:9 full-screen in the smartphone market will increase significantly from 9.6% in 2017 to 36.2% in 2018, and will cover both high-end and mid-range phones, and even entry-level products. Will be adopted.
Another focus of attention is on OLED TV. In fact, with the addition of brands such as Sony, coupled with the weak sales of rival quantum dot LCD TVs, OLED TV sales in the high-end TV market in 2017, the overall victory. Due to the mass production schedule of the second-generation quantum dot TV panel, the fastest time will not be available until the second half of 2018. Therefore, it is estimated that OLED TV will continue to maintain a competitive advantage in 2018, and the whole machine shipment is expected to be from In 2017, 1.5 million units were upgraded to 2.4 million units in 2018.
As for the large-size panel, it experienced a good year after the third season from the third quarter of 2016 to the second quarter of 2017. The supply and demand situation began in the third quarter of 2017, and there was a significant reversal. It also began to turn to a downtrend. It is estimated that the proportion of oversupply of large-size panels may reach 8.5% throughout the year of 2018, which is 2.5 percentage points higher than the 6% in 2017. Among them, in the first half of 2018, due to the traditional off-season and the 10.5-generation line of China's panel factory, the oversupply situation may not be optimistic. It is estimated that the market will not pick up in the third quarter of 2018.
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