
October 13 news, according to foreign media reports, also remembered in the retail store to buy the latest version of Windows CDs for about $ 130 price it? If you don't qualify for an upgrade, the price for purchasing a new version of Windows is even as high as $239. This may sound like a distant past, but in reality, users still have to pay when upgrading from Windows 7 and previous versions of Windows to Windows 8.1.
However, the situation will change in the future. The era of charges for operating system upgrades has become a thing of the past. The trend of free upgrades for mobile operating systems and Apple's free upgrade of operating systems for Mac users has caused Microsoft to fall into trouble. Consumers are no longer willing to pay for upgrading their operating systems, but instead want to upgrade their operating system for free during the life of the device.
In the age when users are accustomed to free upgrades of mobile device operating systems, charging for operating system upgrades is no longer appropriate. Why is this mode not suitable for PC? Microsoft has adopted a free upgrade mode for Windows Phone. Why doesn't the PC work?
Microsoft has not disclosed the future Windows pricing strategy. We already know that Windows 8 users can upgrade to 8.1 and 10 for free, but will this trend continue?
If you want to continue to maintain control of the future PC market, Microsoft needs to treat the business and consumer markets differently. It is reasonable to expect that companies will continue to pay for software—even if the aim is simply to obtain upgrade packages and support services for a longer period of time, it is ridiculous to expect consumers to spend more than $100 to upgrade the operating system every 2 years.
For many consumers, upgrading Windows is directly related to PC replacement. Why are so many people still using XP? Their PCs are capable of running Windows 7, but why should they spend $130 and only aim to run the latest operating system? They chose to continue using "stopping" XP because it can "work" well.
Making Windows free for Microsoft has many real benefits. It not only encourages users to upgrade frequently, but also means that users are more willing to use the latest version of Microsoft software and related services. It also means that Microsoft can remove dazzling variety of software versions. While focusing on two markets: consumers and businesses.
Assuming that Windows 10 is free for users of Vista and later versions of Windows, the Windows user base will quickly upgrade to the latest version - just like OS X or iOS users competing to upgrade to the latest version, meaning that Microsoft no longer need to support the previous software, can quickly Users who added the latest version of the software. Microsoft can develop standalone software for enterprise customers.
Because it is free, many home users will upgrade to the latest version of Windows. These users are more willing to buy related services through subscriptions, such as OneDrive or Office365, which will bring "continuous flow" revenue to Microsoft.
I expect that Microsoft will also come to the same conclusion, so that users of Windows 7 and later upgrade to Windows 10 free of charge. For Microsoft, this is a difficult decision - Windows can bring 5 billion US dollars in profits each year, but it is also an important decision, in order not to be marginalized, Microsoft needs to make such a decision.
As PC shipments continue to shrink, Microsoft needs to find new ways to generate revenue through sales support services instead of persuading users to upgrade the operating system every three years.
Consumers no longer buy new computers. They either extend the use of their computers or switch to tablets and mobile phones. Therefore, Microsoft needs to seek alternative ways of earning money beyond Windows. Windows will become a conduit for consumers to purchase Microsoft services.
Although users do not admit it, the era of users paying to upgrade Windows has become a thing of the past.
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