The mainland's local mobile phone brand OPPO beat Apple and Samsung in 2016 to win the top spot in mainland China's mobile phone market. The company's founder and CEO Chen Mingyong's business philosophy is: "From the heart, to do a good thing, Be perfect and trust intuition."
Fighting market share beyond Apple HuaweiNetEase Technology and Entrepreneur Network reported that on July 26, 2016, Counterpoint data research, OPPO surpassed Apple, Huawei and Xiaomi for the first time, ranking first with 22.9% market share.
OPPO is a brand of Guangdong Opal Mobile Communications Co., Ltd., established in 2004, is a global intelligent terminal and mobile network company, providing the most advanced smart phones, high-end audio and video equipment and mobile network products and services. The business covers the vast markets such as the mainland, the United States, Russia, Europe, and Southeast Asia.
OPPO's target users are young, not necessarily rich, pursuing fashion, and more women. A coastal female OPPO mobile phone user recalled the original intention of the purchase, "a cute shape, cost-effective."
Unlike the mobile phones he made, Chen Mingyong may not be in line with people's imaginations of beauty, coolness, and cutting-edge. 47 years old, not tall, round face, short hair, calm eyes, dark business T-shirts are stuffed into jeans or suit pants all the year round. But he is an entrepreneur with good aesthetic ability.
Chen Mingyong was born on July 3, 1969, and is a native of Wanyuan City, Sichuan Province. Graduated from the Department of Information and Electronic Engineering of Zhejiang University, registered OPPO brand in 2001. With a familiarity with the audiovisual industry, he has invested in music players, DVD players and so on.
Chen Mingyong even stared at the LCD TV at that time. However, the LCD panel at that time almost completely relied on imports and accounted for 80% of the cost of the whole machine. Chen Mingyong believes that companies such as OPPO have too limited space to play. At the same time, the music player and the DVD market are coming down, Chen Mingyong thinks about how OPPO should go.
Shenzhen Huaqiang North, an industrial zone mainly engaged in the production of electronic and communication products, developed into the largest electronics market in the mainland in 2006. This year, Chen Mingyong spent five hours in Huaqiang North, did not find a favorite mobile phone, which made him firmly believe that "I want to do mobile phone."
Superstar endorsements hit the popularityChen Mingyong is extremely sensitive to the differences in material texture and color. He also examined the OPPO's advertising screens in a frame-by-frame manner. Zhang Hao, OPPO product director, said, "He can rely on intuition to judge whether things are good or bad and point out the unreasonable appearance."
Relying on the founder's personal sense of smell, OPPO quickly launched star products after entering MP3, function machines and other industries. However, Chen Mingyong did not notice the first step in the transformation of the functional machine to the intelligent machine. He said, “I know that everyone is doing a smart phone, but I don’t know what it can be.â€
In order to quickly open up the market, OPPO mobile phone star spokesperson is amazing, the first to find Hollywood superstar Leonardo, to the recent Han Xing Song Zhongji, Taiwanese singer Tian Hao, etc.; advertising slogan "charge five minutes, two hours of talk" stressed mobile phone fast charging "This moment, more clear" explains the accuracy of night shots. Young and functional, people are impressed with OPPO.
Chen Mingyong said that he never set OPPO's business goal as "being stronger than a company". What he always thought was "to make the product very good." OPPO's previous transformation is to uphold "If I do, you can do it." Better confidence."
The director of communications equipment, who has cooperated with Chen Mingyong for 15 years, said that Chen Mingyong, who has some minor problems, asked for a recall. He pursues perfection and ultimate in everything, such a person. This is the case with DVD players from early years.
It is demanding perfection, and practitioners are scarce, so OPPO has succeeded. Turnover and net profit are very important, but Chen Mingyong believes that it is the last link after everything is done. "Don't chase after profit, let profit go after you."
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