According to statistics from the Ministry of Civil Affairs, China has entered an aging society. The number of elderly people over the age of 60 has exceeded 200 million, accounting for 14.9% of the population. It is estimated that by 2050, the number of elderly people will reach 1/3 of the national population, which is more than the sum of the elderly population in developed countries. With the continuous expansion of the elderly population, the “silver hair industry†has become increasingly prosperous, and elderly people’s mobile phones, hearing aids, and the elderly scooter continue to be popular. However, for the demanding elderly audio and video market, the emergence of older television has lagged behind.
Years ago, Samsung TV specially organized a middle-aged and senior group research meeting to prepare for the launch of new products. Many middle-aged and elderly consumers said that most of the so-called middle-aged and old-aged televisions in shopping malls simply increase the volume of sound. Although some TVs have also optimized display fonts and colors, they do not have satisfactory results.
The reason is that the current products based on the physiological characteristics of the elderly population have not formed a strong differentiated advantage. If you simply increase the volume and increase the font size, ordinary TV can be easily done. How to ensure the volume at the same time soft and not harsh, while ensuring color and beautiful without distortion, should become an important issue for TV manufacturers. It is reported that after studying many samples, Samsung has solved these problems very well. Through technical advantages, it has improved sound saturation, color contrast, and launched a TV that is truly suitable for middle-aged and older people.
More importantly, the lifestyle of the middle-aged and elderly groups is changing quietly. In addition to the basic audio and video entertainment needs, the demands for more functions are increasingly evident. According to the research results, voice input, remote communication, etc. have become the function points of most middle-aged and older people. TV is no longer just a task of playing video. The shift from the idea of ​​watching television to using television has given rise to a combination of communication functions and television. The "Home & Good" TV series has joined the QQ chat function. Children and relatives and friends can send documents, share pictures and audio via QQ number to this series of televisions, and solve the problem of communication between parents and children.
As the proportion of middle-aged and older people continues to expand, the middle-aged and old-aged market will rise to become one of the important market segments for the television industry. Samsung TV will be the first to enter the game, or it will seize the opportunity.
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