LED lighting market penetration continues to rise, price competition is also more intense, LED industry revealed that the international lighting leading factory Philips has set a 2016 LED bulb ex-factory price to 0.8 US dollars ultra-low target, a decline of more than 20%, let the upstream supply chain The pressure on the industry has increased greatly. However, the recent exchange rate of the US dollar has continued to strengthen, which is conducive to ease the pressure on upstream manufacturers to reduce prices. Recently, the mainland LED bulb assembly factory has called out the first season to reach the target price of 0.80 LED bulb in advance, which will ignite. The price of a new wave of LED lighting terminal market war.
On the other hand, as the price of LED bulbs continued to decline sharply, the upstream LED component quotation was close to the cost line, and the top 15 LED manufacturers' revenues all declined. It is reported that in the second half of 2015, the price of medium-power LEDs in the lighting sector fell by 30-40%, and the price of high-power LEDs fell by 20-30%. In view of the lack of price competition for LED components, many LED manufacturers' businesses have declined.
The sharp fall in the price of LED components in the Chinese market has led many companies to withdraw from the LED market. It is reported that in 2015, 4,000 Chinese LED manufacturers exited the LED market. This “going out†closed sales forced other manufacturers to lower the price of LED products. The profitability of the manufacturers has been severely tested. Although the overall LED bulb shipments have increased, it has not helped the manufacturers to improve their operations, so some competitors are forced to withdraw from the market. Some LED manufacturers pointed out that there is almost no difference between LED bulbs and energy-saving bulbs, and LED bulbs still have price cuts in 2016, but the annual decline is expected to slow down.
Even though the market competition is intensifying, the future development potential for the LED industry is still quite large. Zion Research recently released a global LED lighting market report that predicts that the global LED lighting market will reach $42.5 billion in 2020 and a compound annual growth rate (CAGR) of 13% for the period 2015-2020. Among them, the LED lighting market for building applications will usher in rapid growth.
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