OTT box market unpredictable YunOS entry threshold higher and higher?

Recently, the mandatory national standard Internet TV receiving equipment technical specifications were formally established in the Electronic Information Department of the Ministry of Industry and Information Technology. A notice was issued on April 7 and a standardization work initiation meeting will be held on April 14 this week. With the establishment of the standard specification, the current OTT industry's end-product mix-up will be greatly improved, and this is not necessarily good news for many cottage boxes.


Andrews box VS YunOS who is better?

YunOS is not compatible with Android. The application on YunOS has tried to be compatible with the Android platform but it has not been successful. It seems to be a compatibility issue, but the essence is that Google does not want YunOS to split another ecosystem based on Android, threatening its position in the mobile operating system. And Ali's abacus is also very obvious: do not hesitate to spend a lot of financial resources on the basis of Android for secondary development, is to establish a separate entry point for the mobile Internet - and the operating system seems to be the most sticky.

And YunOS subsidy policy industry insiders know that Alibaba Cloud system in order to universalize the market, all manufacturers who install YunOS system in the TV box can get subsidies. At that time, Ali's action has many television box manufacturers have "hold the thigh." However, as the subsidy policy threshold continues to increase, a large number of copycat boxes are facing the danger of being washed. On the one hand, the suspension service incident of yunOS last year allowed users to completely lose confidence in the YunOS system. On the other hand, even if you choose the YunOS system, you can distinguish the cottages. Is it box? After all, the cottage has no economic strength to support the box, defected to Ali subsidies is also a clear choice, the two systems, the largest proportion of the YunOS cottage; in summary, the Android box victory!
There are laws that can be followed in accordance with the law will be facing the end of the box?

The mandatory impact of the mandatory OTT hardware national standard project should be the copycat box. The copycat box is an Internet TV set-top box license that has not been granted by the country, that is, there is no formal content authorization and no quality 3C certified product.

Shanzhai box is just a play box with network function, with HDMI output function, its quality, workmanship, services are not guaranteed, as users are plugged in TVs, computers or other equipment, simply can not be defined, if there is trouble, these cottage manufacturers It will promptly “walk the road” to transfer production or sales of other products, completely disregarding the user’s feelings and after-sales. In November 2015, the forcibly unloading of user software in the copycat box proved once again that the copycat box was vulnerable!

If the national standard project is not in conformity with the standard box standards, they will not be able to circulate in the normal channels. Although this measure will have a great impact on the OTT industry, in the long run, a clearly defined industry will be conducive to the business model. The construction will also help reduce the intensification of vicious competition in the market, although the pain is inevitable.

Advice from agents and consumers to you

There is no security in the cottage box, so consumers must choose the big brand manufacturers when they choose the TV box. When the agents select the products, they must polish their eyes. A good product will create more wealth for the agents. It is necessary to distinguish between the cottage box and the big brand box!

The world's top 500 Huawei Technologies Co., Ltd., a huge industrial chain and advanced technology is the protection of product quality, and the copycat box will only rely on imitation, assembly, on the one hand to ensure quality and safety, on the other hand, the use of the machine is broken and no after-sales Guarantee: US-listed UTStarcom has a registered capital of 90 million. The strong economic strength has ensured the long-term stable development of the product. PHS still allows users to remember their memories more than 10 years later with a good reputation, and the brand strength and economy of the cottage manufacturers The strength is basically zero. Once difficulties are encountered, bankruptcy is inevitable. In any case, their purpose of earning money has already been reached and the interests of users will not be taken into account. Beijing Xiaomi Technology Co., Ltd. has a registered capital of 50 million. In recent years, Xiaomi series products, Xiaomi Mobile TV, Xiaomi TV and other word of mouth are also extremely high. With superb hardware and outstanding software, they quickly occupy the OTT market. This is also a copycat box that cannot be imitated and surpassed.


The box products launched by the three major brands are also very good in terms of cost-effectiveness and user reputation. Huawei Technologies Co., Ltd. introduced the basic flow of M330 (priced at 349 yuan). The chip uses Hass Hi3798M, 1GB of memory and 4GB of flash memory, and Bluetooth. 4.0 and 5V/2A power supply, high stability. UT Starcom introduced the cost-effective UT Egg 1S (priced at 299 yuan), Quan Zhi H8 eight core support 8 ARM Cortex-A7 core at the same time work, clocked up to 2.0GHz, 1GB memory + 8G flash memory to ensure the machine Fast and smooth; Beijing Xiaomi Technology Co., Ltd. launched Xiaomi Plus 3 (priced at RMB 349). In addition to watching movies and TV programs and game applications for free, it can also project photos and videos from Xiaomi’s mobile phones, iPhones, and iPads onto TVs using WiFi. On the plane, it is particularly outstanding in the multi-screen interactive field!

Finally, the author advised consumers and agents that when choosing a TV box product, carefully consider the similar three brands above to protect their rights and interests!

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