OFweek smart home network news According to South Korean media reports, China's smart hardware company Xiaomi has launched on the Korean version of the official website at the end of May this year, the site name is "Mi Korea".
It is understood that the Xiaomi Korean version of the website introduces some smart hardware products and official sales channels for these products in Korea. In addition, the website also shows some company details, including information about founders' profiles and values. However, there is no relevant information about Xiaomi mobile phones and laptops on the website.
South Korean media speculated that the emergence of Xiaomi's Korean version of the website may mean that Xiaomi will officially enter the Korean market. Earlier, there was news that Xiaomi might establish an entity in Seoul, South Korea, to further contact local consumers who like millet products and designs.
“Millet launches a Korean version of the website at the end of May.†A public relations manager at Xiaomi’s Beijing headquarters stated that the establishment of the Korean version of the official website was mainly used to introduce Xiaomi’s ecological chain products and display relevant channel information.
When asked if it was planned to formally enter the Korean market, the official said that Xiaomi valued the Korean market, but there is no more information available.
It is understood that in March of last year, Xiaomi had already sold air purifiers, mobile power supplies, electronic scooters, and weight scales through its South Korean agents, Nanjing Youmi Electronic Technology Co., Ltd. and Koma Trade.
In the past two years, Xiaomi has already made a comeback in South Korea by virtue of its “cost-effectivenessâ€. South Korea's online shopping website INTERPARK sales statistics show that millet, yellow sand masks, Turning Mecard toys, mobile phones and overseas direct sales were selected as the top five online sales in 2015. And during the period from January to December 2015, Xiaomi Mobile Power and Bracelet respectively ranked first and third in the sales ranking of INTERPARK.
However, in the eyes of South Korea's smart phone and electronics makers Samsung Electronics and LG Electronics, it is not easy for Xiaomi to actually enter the Korean market.
"Millet's products may be very popular among young consumers, but it will not affect the entire market. Consumers are very loyal to local brands," said a high-level person from an electronics company in South Korea.
“Taking into account the influence of Huawei in Korea, Xiaomi’s mobile phone has entered the Korean market and is not only facing competition from Samsung and LG, but also facing Huawei’s block.â€
Industry insiders believe that Xiaomi's mobile phones, TVs, and notebooks are difficult to achieve success in the Korean market like charging treasures and bracelets. On the one hand, the South Korean people's recognition of their own brands is very high. On the other hand, Samsung and LG’s home appliances and electronic products have a huge first-mover advantage in terms of technology, word-of-mouth and market share. It is difficult for Xiaomi to enter such a market.
The Korean market is the home base of Samsung and LG. The side of the couch can let others sleep. Prior to this, Xiaomi's low-cost mobile phone has caused Samsung and LG's panic in South Korea. The latter even pressured operators to remove Xiaomi mobile phone products. Most importantly, Samsung and LG are both competitors and their upstream suppliers, and the screens and other components of Xiaomi's mobile phones and TVs are largely supplied by these two companies. If Xiaomi jeopardizes the core interests of Samsung and LG, it does not rule out the possibility that the two could directly make trouble from the upstream supply chain.
Millet's price advantage is indeed a killer, but the Korean market is not as difficult as it is at home.
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