After Hisense sponsored the 2018 World Cup, its advertising marketing momentum became stronger and stronger. Today, Hisense World Cup advertisement appears on Jimbocho Road in Japan. Hisense not only took over Sony as the official sponsor of the World Cup, but also advertised Sony's hometown.
Sony was one of the top six sponsors of FIFA and was first listed in 1958. It was the first time the Brazilian team won the World Cup. However, as early as the end of 2014, it was reported that Sony did not renew the World Cup sponsor. According to previous reports by the Japanese business media, Sony did not continue to sponsor FIFA because of its own losses and cut spending.
In fact, in the World Cup sponsorship list, "Sony, Hisense" is merely a representation. The real reason behind this is that the global TV market pattern has been rewritten. Hisense's real replacement for Sony is actually a confident core technology.
Hisense is currently the world's top three color TV brands, with sales only lagging behind Samsung and LG. According to IHS data, Hisense’s overseas brand market share in the first quarter of this year increased by 26% year-on-year, and Hisense remained in the top three in global high-end markets such as 4K TV, curved surface TV, and smart TV.
In the domestic market, the leading edge of Hisense Television is also expanding. Hisense's independently researched and developed high-end products, such as ULED and laser TV, have become leaders in today's mid-to-high end TV market through continuous improvement of picture quality and user experience.
According to the data of China Medical, Hisense is leading the market in large-screen TVs with a size of 55 inches or more. In the case of super-large-size TVs, the advantage is even more pronounced. In the first half of the year, in the 80-inch and 85-inch or above laser TV market, Hisense has firmly secured the top position in the industry, with sales volume reaching 36.53% and 57.50%, respectively, and sales share accounting for 40.92% and 54.78%, respectively.
With the approach of the World Cup, Hisense's use of World Cup advertising marketing is bound to further increase brand influence and contribute to its global sales growth.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Sony was one of the top six sponsors of FIFA and was first listed in 1958. It was the first time the Brazilian team won the World Cup. However, as early as the end of 2014, it was reported that Sony did not renew the World Cup sponsor. According to previous reports by the Japanese business media, Sony did not continue to sponsor FIFA because of its own losses and cut spending.
In fact, in the World Cup sponsorship list, "Sony, Hisense" is merely a representation. The real reason behind this is that the global TV market pattern has been rewritten. Hisense's real replacement for Sony is actually a confident core technology.
Hisense is currently the world's top three color TV brands, with sales only lagging behind Samsung and LG. According to IHS data, Hisense’s overseas brand market share in the first quarter of this year increased by 26% year-on-year, and Hisense remained in the top three in global high-end markets such as 4K TV, curved surface TV, and smart TV.
In the domestic market, the leading edge of Hisense Television is also expanding. Hisense's independently researched and developed high-end products, such as ULED and laser TV, have become leaders in today's mid-to-high end TV market through continuous improvement of picture quality and user experience.
According to the data of China Medical, Hisense is leading the market in large-screen TVs with a size of 55 inches or more. In the case of super-large-size TVs, the advantage is even more pronounced. In the first half of the year, in the 80-inch and 85-inch or above laser TV market, Hisense has firmly secured the top position in the industry, with sales volume reaching 36.53% and 57.50%, respectively, and sales share accounting for 40.92% and 54.78%, respectively.
With the approach of the World Cup, Hisense's use of World Cup advertising marketing is bound to further increase brand influence and contribute to its global sales growth.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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