In September of this year, the “2007 First Nanhai Lighting Enterprise Leaders Association†was held in Nanhai, Foshan, and Nanhai Commercial Enterprise Co., Ltd. negotiated a way out; less than half a month, “Foshan Nanhai Hardware Industry (downlights) Alliance Standard†was officially announced. Implementation; In October, Foshan Jiamei Lighting announced in the ancient town of Dengdu that the production base in Gusan Industrial Zone in Guzhen has been fully put into operation. A series of actions by Foshan Shangzhao Enterprise show that China's commercial photos will be upgraded again, and large-scale operation will become the dominant direction, and positional warfare will become the main competitive situation.
Channel formation pattern
Among the commercial enterprises, NVC, Sanxiong, Aurora, Jiamei, Sanli, Delta, Pins, Sidon, Lake, Southeast, and Langshi have developed rapidly and are active. However, these enterprises have encountered development difficulties more or less, including products, services, models, talents, capital and other aspects. These defects are more reflected in the comprehensive competitiveness. Because of historical and market consumption demand, commercial lighting is more inclined to learn from the traditional electric light source development model in product development, channel development and brand promotion than other areas of the lighting industry.
In recent years, the importance of the brand of Shangzhao enterprises has reached an unprecedented height. After the exploration of the sales model and the refinement and promotion of the new product concept in the previous two years, the sales channels of commercial lighting enterprises have stabilized and gradually extended to the market below the second-tier market, and the market has been rationally planned and integrated. The original guerrillas They have already made a bloody path in their respective fields and transformed into the regular army. Haojue is a member of the hard work. According to He Chimin, general manager of Haojue, they have established and implemented the strategic positioning of the mid-to-high-end commercial license brand in recent years, and have continuously expanded and optimized the product structure to extend their products to specialization, systemization and quality. Create a core competitiveness that conforms to the development of the industry and enterprises.
Business photo home penetration integration
Jiamei set up a home lighting production base in the ancient town, which can not help but remind people of the fact that NVC set up a home lighting branch in the ancient town last May. As early as 2004, NVC began planning and began to enter the field of electrician, home and other fields. At that time, some people in the industry pointed out that the field of home lighting will be the next profit growth point pursued by NVC and other commercial giants. Today, this judgment has begun to become a reality. NVC, Jiamei and Sanli have entered the field of home lighting; Sanxiong? Aurora entered the field of electrical engineering; at the same time, some traditional home and electrician companies have also begun to enter the business field, such as Op, Langeng, Delixi, SOK, etc. . The competition in the lighting industry market is no longer the tide of small sailboats, but more of a strong dialogue between the combined fleets. Some enterprises have become the forerunners of this development trend. For example, after the adjustment of the enterprise structure, NVC adopts the principle of what is missing, and gradually improves the product line of the enterprise, and has developed into a lighting enterprise with a complete product group.
First-line seeking for the second line
After the market inspection, General Manager Chen Jun summed up the development trend of Shangzhao Enterprise's “first-line seeking, second-line seeking, and third-line survivalâ€. In August, NVC and the United States GE officially signed a strategic cooperation agreement, riding the dust in the lighting industry, becoming a true portrayal of "first-line seeking for big".
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Channel formation pattern
Among the commercial enterprises, NVC, Sanxiong, Aurora, Jiamei, Sanli, Delta, Pins, Sidon, Lake, Southeast, and Langshi have developed rapidly and are active. However, these enterprises have encountered development difficulties more or less, including products, services, models, talents, capital and other aspects. These defects are more reflected in the comprehensive competitiveness. Because of historical and market consumption demand, commercial lighting is more inclined to learn from the traditional electric light source development model in product development, channel development and brand promotion than other areas of the lighting industry.
In recent years, the importance of the brand of Shangzhao enterprises has reached an unprecedented height. After the exploration of the sales model and the refinement and promotion of the new product concept in the previous two years, the sales channels of commercial lighting enterprises have stabilized and gradually extended to the market below the second-tier market, and the market has been rationally planned and integrated. The original guerrillas They have already made a bloody path in their respective fields and transformed into the regular army. Haojue is a member of the hard work. According to He Chimin, general manager of Haojue, they have established and implemented the strategic positioning of the mid-to-high-end commercial license brand in recent years, and have continuously expanded and optimized the product structure to extend their products to specialization, systemization and quality. Create a core competitiveness that conforms to the development of the industry and enterprises.
Business photo home penetration integration
Jiamei set up a home lighting production base in the ancient town, which can not help but remind people of the fact that NVC set up a home lighting branch in the ancient town last May. As early as 2004, NVC began planning and began to enter the field of electrician, home and other fields. At that time, some people in the industry pointed out that the field of home lighting will be the next profit growth point pursued by NVC and other commercial giants. Today, this judgment has begun to become a reality. NVC, Jiamei and Sanli have entered the field of home lighting; Sanxiong? Aurora entered the field of electrical engineering; at the same time, some traditional home and electrician companies have also begun to enter the business field, such as Op, Langeng, Delixi, SOK, etc. . The competition in the lighting industry market is no longer the tide of small sailboats, but more of a strong dialogue between the combined fleets. Some enterprises have become the forerunners of this development trend. For example, after the adjustment of the enterprise structure, NVC adopts the principle of what is missing, and gradually improves the product line of the enterprise, and has developed into a lighting enterprise with a complete product group.
First-line seeking for the second line
After the market inspection, General Manager Chen Jun summed up the development trend of Shangzhao Enterprise's “first-line seeking, second-line seeking, and third-line survivalâ€. In August, NVC and the United States GE officially signed a strategic cooperation agreement, riding the dust in the lighting industry, becoming a true portrayal of "first-line seeking for big".
1 2 Next Page
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