Figure ARM's embedded application marketing manager Yan Lifeng (middle) and ARM enterprise application marketing manager Winnie Shao (right) accept an electronic enthusiast network interview
ARM's annual review and 2014 outlook
“ARM just held our annual technical seminar in Shanghai, Beijing and Shenzhen at the end of November. The theme of the conference is ConnecTIng Intelligenceâ€, Yan Lifeng said, “With the rapid development of mobile Internet, mobile terminals are fully intelligent, ARM is strong. It occupies a central position in the mobile processor architecture, as well as servers, networking equipment, smart TVs, set-top boxes, white goods, smart grids, automotive electronics, medical electronics, industrial controls, and wearable devices that have received much attention this year. It’s all blossoming.†Yan Lifeng said that in China, the shipments of ARM-based chip partners based on ARM technology have exceeded 1 billion in 2013. In general, from the perspective of product line research and development, market expansion, and cooperation of partners, ARM's market situation is still good.
In the speech, Tu Lifeng said that ARM is fully blooming in various fields.
All along, ARM has been continuously improving and innovating according to the suggestions from partners (chip manufacturers), end customers, users (customer customers), OEM/ODM, etc., adhering to the concept of “win-win cooperation†and striving to meet the continuous development. Market demand.
Talking about ARM's long-standing success secrets, Yan Lifeng said that ARM is undoubtedly the world's largest IP supplier. In addition to high-performance, low-power IP products, ARM's unique business model is also a key factor in ARM's success. ARM is engaged in the development of the lowest-level processor architecture, does not directly produce the processor, but licenses the design to other chip manufacturers, and also with many partners (covering operating system / compiler / middleware / EDA tools / Foundry and Other system resource manufacturers have joined hands to form a strong ecosystem with ARM as the core, and advocate a win-win or even win-win cooperation model. Yan Lifeng once again stressed: "On the one hand, we will continue to improve and launch new IP products based on customer feedback. On the other hand, we can coordinate and absorb more ecosystem partners resources to cater to the evolving market demand."
The picture is based on the powerful ecosystem of ARM, and ARM advocates a win-win or even win-win cooperation model.
Looking forward to 2014: Yan Lifeng believes that consumer electronics such as mobile phones and tablets are the foundation of ARM and an important part. From the perspective of marketing, ARM will promote more and more embedded, server, Internet of things, etc. From the perspective of the company's market development strategy, whether it is a company high-level meeting or they are speaking or interviewing outside, Both talked about IOT and big data are the focus of the future.
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