The overall color TV industry is tepid, although on the face of sales volume is still increasing year by year, but reflected in the actual sales and profits are not satisfactory, color TV market fell into an embarrassing situation of "volume increase". In addition, since the second half of 2016, due to the continuous price increase of the raw materials such as the panel, the price increase of some TV models caused by Internet TV brand makers has increased by an average of 5% to 8%, which is to make the whole industry It is cast a shadow.
Facing the situation of serious homogeneity and disorderly low-price competition in the market, a profound reform of television is brewing. Many brands of color TV manufacturers began to seek differentiated innovation, strive to create new gimmicks to preempt and capture the color TV industry market. However, differentiation definitely does not mean useless designs that are superfluous, nor is it a matter of arguing about what is called a paradigm, but rather a real experience that brings better experience to consumers. In this regard, Philips, as a veteran European home appliance giant, has taken the lead in innovation and differentiation.
"Vision new ecological" forward-looking strategy layout Today's technology circle, many manufacturers are talking about the concept of ecology, honestly, doing ecology is a necessary condition for companies to become bigger and stronger. However, doing more ecology is the icing on the cake, not the snow. For example, the product is still in the concept stage, or it is still an initial product concept stage. Just talk about ecologicalization with you, and most of it will fall on the ecological road. There are many vendors who are often overstaffed by PPT presentations. However, the implementation of actual products has made consumers feel confused. Even if your products have selling points, the experience you bring to users is fragmented and disconnected from the Internet. Ecologic needs of users in the era.
A good ecosystem is a set of systems that can fully meet the needs of consumers and open up the digital devices you use every day. Philips’ newly-built six-screen camps focusing on TV, monitors, mobile phones, tablets, VRs, and commercial large screens are the “new ecology of visionâ€, which is a relatively mature ecosystem and covers user work. All aspects of life and entertainment, such as smart TVs provide a platform for entertainment for the whole family, displays meet the needs of users for more work, games, etc., while mobile phones meet the needs of personal communication entertainment, and they are no longer simply sending image photos. Simple, but through the Internet, establish a connection with the data center to support and interact with the user customization experience, create a convenient and high-quality life for all types of people.
At the same time, Philips believes that "multi-screen" is not just the user's connection with various life and work scenes through the 'screen', but rather the creation of a multi-screen oriented to user needs is the core. Philips truly does a full category of screen display products, from the 5-inch small screen to the 144-inch large screen, from the mobile terminal to the office, from home to outdoor, and other non-Philips who truly connect the user's life and work scene, this is It is based on the brand's own strong technical strength and good supply chain cooperation relationship, so as to maximize the enrichment of its own product categories to meet consumer demand and market changes.
In short, the user-centric product and service experience created by Philips' "View of the New Ecology" can be said to be a forward-thinking concept of layout innovation.
Innovation technology leads the display revolution with a complete system. Philips' efforts in differentiating product innovation are obvious to all. Among them, Philips TV has formed OLED as the main force, curved surface, ultra-thin, colorful, QD quantum dots, and comfortable vision. Blue and other high-end products all-product lineup, truly full three-dimensional to meet the core demands of consumers.
To know that currently available OLED TV brands on the market are also very few, Internet brands led by LeTV, Xiaomi, and micro-whales have never been referred to, which also reflects the company's technical strength and the integration of upstream and downstream resources. Philips launched the first OLED TV last year. It also incorporates innovative technologies such as Ambilight technology, 4K HDR technology, stereo surround sound technology, as well as the R5000 golden curvature and noble appearance of metal luxury machines. The "hardware combination" shows Philips' strong technical capabilities to meet the needs of today's most discerning consumers.
Here, in particular, special emphasis on Ambilight technology, which is Philips' unique color processing technology "killer." It is possible to provide TV walls of different colors according to specific TV scenes, creating a wide field of vision that resembles a large screen, providing an interesting and lively visual experience for TV viewing. Thanks to the extremely user-friendly design of Ambilight, Philips Ambilight OLED TVs can create an extraordinary viewing experience for consumers.
In addition to the world's first surface Ambilight OLED TV, Philips has also launched the first 98 å‹ 8K megascreen TV, ultra-thin quantum dot TV, surface split family speaker TV, and so on, allowing consumers to witness Philips’ Display strong technical strength.
As the world's most famous old TV brand, Philips believes that under the guidance of the "New Vision of the Vision" strategy, with the whole ecosystem and many innovative products, it will certainly win this war of TV differentiation.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
Facing the situation of serious homogeneity and disorderly low-price competition in the market, a profound reform of television is brewing. Many brands of color TV manufacturers began to seek differentiated innovation, strive to create new gimmicks to preempt and capture the color TV industry market. However, differentiation definitely does not mean useless designs that are superfluous, nor is it a matter of arguing about what is called a paradigm, but rather a real experience that brings better experience to consumers. In this regard, Philips, as a veteran European home appliance giant, has taken the lead in innovation and differentiation.
"Vision new ecological" forward-looking strategy layout Today's technology circle, many manufacturers are talking about the concept of ecology, honestly, doing ecology is a necessary condition for companies to become bigger and stronger. However, doing more ecology is the icing on the cake, not the snow. For example, the product is still in the concept stage, or it is still an initial product concept stage. Just talk about ecologicalization with you, and most of it will fall on the ecological road. There are many vendors who are often overstaffed by PPT presentations. However, the implementation of actual products has made consumers feel confused. Even if your products have selling points, the experience you bring to users is fragmented and disconnected from the Internet. Ecologic needs of users in the era.
At the same time, Philips believes that "multi-screen" is not just the user's connection with various life and work scenes through the 'screen', but rather the creation of a multi-screen oriented to user needs is the core. Philips truly does a full category of screen display products, from the 5-inch small screen to the 144-inch large screen, from the mobile terminal to the office, from home to outdoor, and other non-Philips who truly connect the user's life and work scene, this is It is based on the brand's own strong technical strength and good supply chain cooperation relationship, so as to maximize the enrichment of its own product categories to meet consumer demand and market changes.
In short, the user-centric product and service experience created by Philips' "View of the New Ecology" can be said to be a forward-thinking concept of layout innovation.
Innovation technology leads the display revolution with a complete system. Philips' efforts in differentiating product innovation are obvious to all. Among them, Philips TV has formed OLED as the main force, curved surface, ultra-thin, colorful, QD quantum dots, and comfortable vision. Blue and other high-end products all-product lineup, truly full three-dimensional to meet the core demands of consumers.
Here, in particular, special emphasis on Ambilight technology, which is Philips' unique color processing technology "killer." It is possible to provide TV walls of different colors according to specific TV scenes, creating a wide field of vision that resembles a large screen, providing an interesting and lively visual experience for TV viewing. Thanks to the extremely user-friendly design of Ambilight, Philips Ambilight OLED TVs can create an extraordinary viewing experience for consumers.
In addition to the world's first surface Ambilight OLED TV, Philips has also launched the first 98 å‹ 8K megascreen TV, ultra-thin quantum dot TV, surface split family speaker TV, and so on, allowing consumers to witness Philips’ Display strong technical strength.
As the world's most famous old TV brand, Philips believes that under the guidance of the "New Vision of the Vision" strategy, with the whole ecosystem and many innovative products, it will certainly win this war of TV differentiation.
Smart TV/box information can focus on smart TV information network sofa butler (http://), China's influential TV box and smart TV website, providing information, communication, TV boxes, smart TVs, smart TV software, etc. Answering questions.
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