China's Dajiang Science and Technology has become the leading manufacturer of the global drone market, and its price cuts have caused industry rivals to complain, forcing them to lay off or transform.
A few days ago, French drone manufacturer Parrot announced that it will lay off one-third of the staff, mainly because the sales in the fourth quarter did not meet the standard, and the gap was 15% from the target.
The company said that the profit margin of the consumer drone business is too low, and there is no hope of profit growth in the medium and long term.
It is reported that the company will streamline the drone products, and will pay more attention to products such as commercial drones and products with better development prospects in the future. In the fourth quarter of last year, in the company's total income of 60 million euros, consumer drones accounted for 80%, and the future proportion will be reduced.
Foreign media pointed out that China's Dajiang Science and Technology relied on cost competitive advantages to make price hikes, resulting in heavy losses for drone competitors.
Last year, Chris Anderson, CEO of drone software maker 3D RoboTIcs, said in an interview that in less than a year, Dajiang Technology lowered the price of drones by 70%. This competitive advantage led him to The company has withdrawn from the field of drone manufacturing and turned to specialized drone software development.
Why does DJI Technology have a cost advantage? It is reported that the company has a large-scale manufacturing plant in Shenzhen, China, which reduces manufacturing costs.
The media comment pointed out that the experience of the above two drone companies also proved that the technology companies entered the hardware field, not a smooth road, especially in the sky flying hardware, the operation is more difficult.
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