I believe everyone has noticed that in the past November, the price increase frenzy has swept the entire LED industry chain. Among them, the LED packaging industry has experienced bombing price increases, such as Hongli Zhihui, Simai, Zhaochi Energy Saving, Jingke Electronics, Xuyu Optoelectronics and other packaging companies to send price increases.
In the past, the LED packaging industry has been banned from being in the quagmire of low-price competition. Now, the successive price increases of LED chips have broken the inherent low-price competition mode of the industry. The rebound in prices has triggered the resonance of many leading enterprises in the industry. At this time, the psychology of not going up and waiting for, the company tends to develop in the same industry, and prices have risen.
However, when Gaogong LED visited the company, it was found that Zhongshan is a place where Crouching Tiger, Hidden Dragon, under the general trend of price increases, there is still such a packaging company that has not been greatly affected, that is, Jiangmen City, Sunshine Electric Technology Co., Ltd. (hereinafter referred to as "China Sunshine Power").
China Sunshine Electric Exterior
According to Chen Guangming, general manager of China Sunshine Power, “In the face of the pressure of raw material price increase, we will increase production capacity, improve efficiency and reduce costs as a solution. In 2017, we will increase the current monthly capacity of 1800kk to monthly capacity. More than 3000kk, under the premise that raw materials are no longer rising, the product will not raise the price as much as possible."
Noon sun, positive light
It is understood that China Sunshine Power was established in 2010, integrating the research and development, design, production, sales and service of LED packaging. The main products include full range of PCT bracket 2835 high voltage lamp beads, patch 5730/2017/6868, flip COB, high power 1W, 10W-500W integrated light source, LED filament, patch semi-finished products and other light source products.
It is worth mentioning that China Sunshine is also the world's first enterprise of 5730 products and has obtained patents for product technology. Regarding patents, up to now, China Sunshine has applied for 39 product technology patents.
"Noon Sun, the light of the right color." Since the first production line, China Sunshine Electric has been adhering to the business policy of "doing every lamp with regular chips" and "treating each order with sincerity". The unremitting efforts of the company have been widely recognized by many lighting companies, and have become a "top" in the LED packaging industry with a high market share.
It is undeniable that the use of six years of accumulation and precipitation is a rare and persistent. Today, China Sunshine Electric Co., Ltd. already has a supporting factory for high-speed patch equipment, and has established its own LED industrial park to lay the foundation for building a high-end LED industry base.
China Sunshine Electric Industrial Park Planning Map
In fact, since the beginning of this year, the LED packaging industry has accelerated its elimination. International companies and domestic large manufacturers continue to expand in the domestic market, and today's packaging industry device price levels have fallen to the bottom line, large manufacturers rely on centralized procurement and scale effects can still guarantee a certain profit, while domestic small and medium-sized packaging companies do not increase revenues Lee is gradually becoming the norm, and its living space is shrinking. It is only a matter of time before the batch collapses.
The High-tech Research Institute LED Research Institute (GGII) believes that with the rapid increase in industry concentration, the concentration of China's LED packaging industry has increased rapidly in 2016, and the turnover of over 1 billion has become a symbol of packaging and leading enterprises.
As a "young" packaging company, China Sunshine Electric has always been "the leader of the LED industry standard" as the company's mission. According to Chen Guangming, "In the face of the future full of opportunities and challenges, China Sunshine Electric has just started sailing. The second phase of the new plant will be completed in 2017. Every one of us has prepared for the battle. ,To meet new challenges!"
Strengthen team building and work together for common development
Individuals who have not succeeded, only successful teams. High-quality products are inseparable from excellent teams. The engineering team is an important guarantee for product quality and the main force for technological innovation.
According to Chen Guangming, "China Sunshine Electric has senior engineers engaged in the field of semiconductor and optoelectronic devices, more than 20 R&D and technical personnel, and employs senior experts from Taiwan and Japan as technical consultants to make Zhongyang's products quality. And technology is always in the leading position in the industry."
In the past 6 years, China Sunshine Electric has always insisted on vigorously implementing standardized and standardized management, and integrated 7S management system to cultivate a technical backbone and management team with excellent technology and excellent quality.
China Sunshine Electric has always advocated the synergy of teamwork and personal cultivation. In the past six years, China Sunshine has set up a fair and just stage for every employee who agrees with the core concept of Zhongyang Company. Every member of the management team starts from the grassroots level and is promoted through selection. Every employee can feel the pressure of work here, and feel the joy of driving and the sense of accomplishment.
"Currently, we have 300 employees, of which more than 250 are old employees who have accompanied Sunshine Electric. On a certain level, China Sunshine's success today is inseparable from their efforts." Chen Guangming said .
Improve cost performance and create a tacit understanding with customers
Any great cause needs a bunch of passionate people to complete. In Chen Guangming's view, "production is also the same. Every subtle production link in the LED packaging industry will have a direct and far-reaching impact on the quality of the product."
The manufacture of high-quality LED light sources to illuminate every city in the world is a vision that Sunshine Electric has been striving to achieve and carry forward.
Chen Guangming said, "Customer satisfaction is our unremitting pursuit. Every product of China Sunshine Power has remarkable features such as high luminous efficiency, long life, low light decay and low energy consumption."
Indeed, as small as LED product bracket production, internal chip and gold wire fixed welding, phosphor powder and other production raw materials are strictly selected, large to high-speed automatic solid crystal machine, automatic wire bonding machine, screw high-precision automatic dispensing machine Leading the entire line of advanced production equipment in the industry, China Sunshine Electric has always adhered to quality as the yardstick.
China Sunshine Electric Solid Crystal Station
China Sunshine Welding Line Station
China Sunshine Electric Reflow Equipment
Even in the post-processing steps such as injection molding and color separation, Zhongyang Solar has all adopted automatic equipment to improve production efficiency and reduce costs, so as to control quality more accurately.
As we all know, the sales team is the leader of the company's development and the source of sustainable development. Unbelievably, Gaogong LED found that Sunshine Electric did not have a business. How did this happen?
"The same price fights the quality, the same quality fights the price. On the one hand, we down-to-earth to achieve the highest cost performance, the customer's good reputation is our best publicity; on the other hand, China Sunshine has a professional after-sales service team, no matter At the technical level, or at the product quality level, we will provide solutions for the first time.†Chen Guangming told Gaogong LED with confidence.
In addition, the cooperation between China Sunshine Power and its customers is very tacit, because the company's positioning is relatively clear, so it is relatively targeted in the customer screening process.
China Sunshine Electric, a low-key and unobtrusive enterprise, has sprung up in the impetuous LED circle. With such high speed development, there is no business. It is confirmed that the brand is necessary, and the product quality is the king.
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