In 2016, thanks to the favorable policies and product quality, BYD electric vehicles have achieved great success in the Beijing market. According to Zhao Changjiang, assistant general manager of BYD sales and marketing director of Beijing-Tianjin, the sales volume of BYD electric vehicles in Beijing reached 20,000 in 2016, and the market share in Beijing reached 36%.
In 2017, BYD’s popularity in Beijing remains undiminished. Zhao Changjiang told the editor that BYD has sold 8,000 vehicles in Beijing so far. In May alone, BYD electric vehicles sold 4,102 vehicles in Beijing. In terms of total volume, up to now, Beijing and Tianjin have selected more than 40,000 BYD new energy vehicles.
“In 2017, our market share in Beijing is 40%, and we strive to reach 45%. The 2017 e5 and 2017 Qin EV300 are fully upgraded, and the user response is very good. Plus the electric SUV Song EV300 is about to enter the Beijing catalogue. I am very confident about BYD's product strength!" said Zhao Changjiang.
According to the sales data of new energy passenger vehicles released by the Federation in May, in May, BYD new energy vehicles (including electric vehicles and hybrid vehicles) achieved sales of 8,631 vehicles nationwide, ranking first in the country.
Why is BYD new energy selling?
First of all, it is a powerful product force and a rich and affordable choice.
Among the pure electric cars with a battery life of 300km, BYD's product range is the most abundant. Design and configuration also meet the needs of different market segments, whether it is the pursuit of cost-effective, or the pursuit of high quality, BYD has a product suitable for consumers. More importantly, BYD can listen to user feedback in a timely manner and quickly improve the product.
For example, after the 2017 e5 subsidy, the price is 129,900 to 149,900 yuan, and the battery life is 305 kilometers. It provides the most affordable choice for consumers who are looking for high cost performance and high cruising range. At the same time, in response to consumer concerns about winter life, the 2017 e5 is fully upgraded and equipped with an intelligent thermostatic control system to ensure that the battery life is not affected by temperature. At the same time, the whole system is equipped with practical configurations such as ESP, central control panel and battery aluminum alloy shield.
According to the sales data of domestic new energy passenger vehicles released in May, the BYD e5 ranked first in the domestic A-class pure electric vehicles with 3,131 units. The user voted with his feet to demonstrate the strength of the BYD electric car.
The editor once drove the e5 from Beijing to Baoding, deep and long-term test, and experienced the PM2.5 green net system, car networking and discharge function, especially using its discharge function boiling water test, functional and practical. For details, please read: "PM2.5 Green Net + Car Network + Discharge Big Move, 2017 BYD e5 Depth Long Test"
For another example, the 2017 Qin EV300 not only has all the configurations of the 2017 e5, but also adds more high-tech configurations. At present, the 2017 Qin EV300 is priced at 169,800 yuan after the subsidy for the main model. It is equipped with intelligent constant temperature control system, PM2.5 green net system, mobile power station function, VTOL 220V power output, remote control driving, cloud service, 12.8 inches. Large screens, etc., provide a better choice for consumers who pursue high endurance and high quality.
For consumers who are pursuing long cruising range, BYD also offers a choice. The e6 comprehensive working range is 400 kilometers, which is comparable to Tesla model s. At present, the e6 main sales model enjoys a subsidy of 230,000, providing the most suitable choice for consumers who pursue high cruising range.
In addition, BYD's main electric vehicle Song EV300 is also listed in mid-April this year. Zhao Changjiang said that the car will enter the Beijing catalogue at the end of June. Song EV300 is equipped with a 40-degree lithium iron phosphate battery, with a comprehensive cruising range of 300 kilometers and a maximum cruising range of more than 350 kilometers. Equipped with ESP, intelligent constant temperature control system, cloud service, PM2.5 green net system, etc., in a small number of electric SUV market, Song EV300 will once again lead the consumer trend.
Another reason is BYD's technological accumulation in the field of new energy, word of mouth accumulation and global market holdings, as well as the reliability of the products thus demonstrated.
New energy vehicles are new things, and consumers don't know much about them. Therefore, they are more inclined to choose brands with more technology accumulation, longer vehicle time, deep brand and technology accumulation, and pursue reliable, durable and safe product quality. BYD started its battery manufacturing and engaged in research and development and manufacturing of new energy vehicles for many years. It not only attracted Buffett's investment, but also Daimler's joint venture. Its electric bus is also sold in more than 50 countries and regions. This provides a powerful endorsement for BYD electric vehicles.
How likely is BYD to challenge Beijing’s 40% target?
Let's take a look at the situation of the electric vehicle market indicators. This year, 60,000 new energy indicators in Beijing have been divided on April 26. For users who get the indicator, the indicator is valid until October 26. On June 14, a leader of the relevant departments of Beijing's new energy field told the editor: This year, the number of electric vehicles in Beijing has already reached 20,000, and now it is maintained at 6,000 vehicles per month.
This means that if there is no discard, the Beijing market still has at least 40,000 indicators users do not buy a car, still waiting to see and choose. This provides a huge market space for BYD electric vehicles.
Song EV300 will contribute a huge increase
Song EV300 will play an important role in the process of BYD electric vehicles challenging 40% market share. On April 17, Song EV300 went public. After subsidies, the luxury national unified price was 19.99 million yuan, while the distinguished type was 20.99 million yuan.
This year is the year of the explosion of electric SUVs. The Chinese people's love for SUVs also continues into the field of new energy vehicles. The Song EV300 will boost the sales of BYD's new energy to a higher level with its comprehensive cost performance advantages such as shape, power, Internet of Vehicles and black technology.
The BYD Song EV300 is equipped with a permanent magnet synchronous high-efficiency high-speed motor. The output power of the motor is 160kW. The lithium iron phosphate battery capacity is 48kWh. The cruising range of the comprehensive working condition is 300km, and the acceleration of 100km is 8.9s. In terms of charging, the Song EV300 supports multiple modes of fast charging and slow charging. The standard 7kw 220V wall-mounted charging box can be fully charged in about 6 hours. Fill it up quickly in 1.2 hours.
Song EV300 configuration is also very rich, CCS cruise control system, large panoramic sunroof, 360° panoramic image, PM2.5 green net system, Carpad multimedia system, memory linkage system, TPMS tire pressure monitoring system, BOS brake priority system, etc. The EV300 has an assembly on it. With CarPad, occupants can easily implement web browsing, online shopping, news browsing, audio-visual entertainment, games, third-party navigation and more in the car. In addition, Song EV300 is also equipped with BYD's unique mobile power station technology, which can directly use the vehicle's power to achieve 220V AC discharge function.
When talking about when the Song EV300 entered the Beijing catalogue, Zhao Changjiang said: "We have submitted all the filing materials to the relevant departments, I believe that time is coming. I expect to enter the catalogue at the end of June and early July. At present, our Song EV order has more than 2,000 orders, and consumers' expectations for this car are very high."
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