In the recent Milan Fashion Week “2018 Autumn and Winter Showâ€, the internationally renowned luxury brand Dolce & Gabbana replaced the model with 7 drones and held “devoTIon†in the opening three minutes. The series of bags, for the "show" show, this show by the drones attracted the attention of many viewers.
It is understood that the drone can carry the bag regularly, from the background to the front, thanks to the system development of the Japanese media art company RhizomaTIks. Its RhizomaTIks Research division specializes in creating new forms of technology with technology, just as this time Dolce & Gabbana combines drone technology.
The T station is the first place in the fashion industry to get involved in advanced technology. In October 2015, Tommy Hilfiger introduced virtual reality technology to its flagship stores in the US and Europe to showcase the 2015 Fall Fashion Show. Virtual reality technology can make the audience come to the show, let the audience have an unprecedented audio-visual experience, and be on the scene of the cover of the star magazine. This is a big selling point of technology in the fashion industry.
Not only do fashion industries use technology products, but technology companies are also actively seeking to work with the fashion industry. In 2015, Huawei and fashion magazine Vogue launched two women's exclusive Android smart watches to integrate fashion elements into modern technology products. In addition to China's Vogue, Huawei has also launched different products with Vogue in Italy and Spain and GQ in the United States.
Fashion + technology has always been a twin sister flowerTechnology and fashion, both of which mean a trend, now these two trends come together, thanks to the outbreak of the mobile Internet, which allows technology to penetrate people's lives to an unprecedented degree. The global fashion industry is in a benign development phase and will continue to grow in 2018.
The data shows that the global fashion industry's average income growth in 2018 can reach 3.5-4.5%, totaling up to 2.5 trillion US dollars. This figure exceeds the growth rate of 2.5-3.5% in 2017, which is more than three times the increase in 2016, but still below the long-term average of 5.5%. The industry's pre-tax profit margin is expected to stabilize at 10%.
Fashion is moving beyond the limits of the industry and becoming technology itself. Coca-Cola is now working with SpoTIfy, the world's largest streaming music platform, to design a cola that can play music using AR technology. The printing of special bottles or cans is handled by the famous AR promotion marketing company Blippar, users can access iTunes or Google. The store downloads the app, and when aligning with the Coca-Cola or Sprite bottle with the promotional label, the app can play the music on the 189 Spotify lists in turn.
However, some people say that the wearable fashion "has no use for eggs." Overly cumbersome VR head-mounted devices, drones that won't be used all the time, and electronic devices that don't have good performance and performance are the resistance of technology + fashion.
It is not technology, nor fashion, that hinders future wearable devices from going to the mainstream. Incorporating fashion elements into technology can create products that users really want and are willing to “wear outâ€.
Leading the correct posture of technology fashionIt can be predicted that the integration of technology and fashion will be more and more, technology needs to use fashion to enter the mainstream, and fashion needs to use technology to lead the trend.
The impact of technology on fashion is not just about data, but more interesting explorations have begun with personalization. As we all know, traditional customization is a cumbersome and time-consuming process. Customized clothing is expensive and needs to wait, and technology is rapidly spreading such a “luxury experience†to the mass market.
At present, fashion integration technology is still in the early stage of development. Fashion brands do not see technology products as a channel for selling products. Technology can help them better connect with their customers and fans and communicate with them in a more intimate way.
More and more brands are providing technical content to provide content experiences. In the future, more and more technical devices will be distributed to users, which in turn requires more high-standard video. Taking consumers as the driving force, we constantly adapt and adjust, relying on the power of science and technology to continuously innovate.
The fashion industry actively uses its own advantages to embrace fashionable technology companies. In addition to helping fashion brands and designers approach the more popular market, they can also capture consumer trends through unique data advantages and efficiency advantages, thus engaging in the front end of fashion design. To more fully meet the individual needs of each consumer, and ultimately lead the fashion trend.
summaryAfter watching so many big fashion shows of T-shirts, the progress of fashion and technology is inseparable. In the manufacture of smart wearable devices, wear is a personal style of expression, fashion or technology is ultimately serving people, research users have discovered that a new middle class is born, this group is growing larger and occupying an important position in society. We need a better lifestyle to lead. This kind of lifestyle, including technology, culture, art and fashion, must be diversified. In the future, we will focus on this group of people and make life more quality.
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