What is the biggest difference between today’s children and the past? There may be many answers, but one difference is very representative: this is a generation of people who understand the world lying on the video.
Supported by the global network, the popularization of smart terminals and highly developed streaming media technology, video has changed dramatically from a few years ago. Live and short videos can be enjoyed at any time, and video becomes the biggest entrance to social, e-commerce and entertainment. The development efficiency of the entire video industry chain can be said to be the leader in the Internet industry in recent years.
Then the question is coming. Where will the next video go? The biggest possibility is still AI.
This is not a "self-selling boast" of AI media, but a reasonable deduction based on the AI's perceived upgrade, user learning, and self-judgment. The imagination that these technologies can bring to the video entertainment industry is no less than the emergence of smartphones. More importantly, AI+ video entertainment is more than just a technical imagination, but a real fast-moving channel in an industry cycle.
At last year's Iqiyi World Conference, as one of China's largest video entertainment platforms, iQiyi demonstrated the AI ​​layout of all aspects of its industrial processes, from content production to intelligent creation to distribution and users. Interaction, AI has penetrated into every step of the iQiYi matrix.
At that time, analysts believed that 2017 was the year that iQiyi completed the AI ​​layout.
So, at the Iqiyi World·Conference 2018, especially at the just-concluded Iqiyi World·Conference Smart Video Summit, we have seen some new developments.
Overall, AI is completing the transition from layout to application release from the iQiyi system. Based on the intelligent matching and machine learning capabilities brought by AI, the process is re-engineering the industrial efficiency of the video ecosystem and bringing new imagination to the entertainment system of iQiyi.
For the average reader, understanding the combination of video entertainment and AI may not be easy. Because the change is happening in the back-end industry chain and product performance, the improvement in our final viewing can be described as “smooth and silentâ€.
When we look at the technical system behind us through the lively video itself, we will find that the impact of AI is so thrilling.
The brain polar body summarizes three "variables" to interpret the process and manner of the iQiyi AI ability to apply. After these three changes, the core appeal of AI+ video entertainment is hidden. The ultimate goal of AI+ video is only one: let the user find the happy moment as fast as possible, and keep moving.
Behind the joy of the moment is the grand revolution of the entire video industry.
Industry change: "Iqiyi standard" in the entertainment industry chain
Compared to the real economy, the "production cycle" of the entertainment industry is actually not simple.
In a drama, it is a lengthy industrial process from script, casting, production, to declaration, operation, and realization. And a lot of these links, especially the judgment of the market, are performed by subjective will with personal experience. So we will see that the traffic and funds in the video industry are all concentrated in the head, and a lot of content productivity is ultimately wasted.
When AI penetrates into the video industry, it is imperative to shorten the industry chain process, enhance the accuracy of the entire production to delivery process, reduce time and trial and error costs.
For example, we see AI functions based on star database, intelligent casting, etc., iQiyi is re-creating the production cycle and production method of a video work. Through the accurate judgment of the user group by the AI, the content producer can quickly and accurately find the star suitable for the content and the crowd, thereby avoiding the judgment error of the market.
For example, in the editing stage, PGC content often consumes a lot of manpower and resources in the editing, resulting in high quality ideas can not be achieved. With the power of AI, iQiyi has introduced a smart editing function. Help creators efficiently process massive amounts of video data and intelligently increase video production efficiency.
When every industry production factor is empowered by AI, the creators on the entire platform will have new opportunities: faster production speeds, lower content production costs, and even production factors that could not be quantified and transparent. It has become a reality due to the advent of AI and big data technology.
Unprecedented industrial efficiency means higher competitiveness, which is the “industry change†brought by iQiyi through AI and massive entertainment data.
Due to the application of AI, the content producers can enter the iQiyi system to get the most accurate understanding of the market and complete the content production. Naturally, they hope to cooperate with iQiyi. Perhaps in the near future, the “AI Qiyi Standard†that uses AI to penetrate audiences, directors, screenwriters, and entertainers will become a general knowledge of the industry. The video production process of non-AI applications will naturally be abandoned by industrial capital because of low efficiency.
From the content production, distribution, interaction, and realization of the various links, iQiyi is using AI as the driving force to re-establish industry standards and shorten the industrial cycle. Today, iQiyi's large-scale process of occlusion and AI application landing, the speed of industrial transformation of video entertainment may usher in new development.
Change: AI scene ecology begins to radiate sinking
In the just-launched Iqiyi World·Conference Smart Video Summit Forum, we noticed that “opening†is becoming a new keyword in the AI+ video industry. Focusing on how to build a technical ecology, content ecology and hardware ecology has become a new direction for iQiyi after the completion of the AI ​​layout.
Obviously, AI can bring more accurate content projection to the video industry; lower production costs; and more efficient industrial efficiency. Aiqiyi and other domestic mainstream video platforms are indeed re-engineering the entire video service system based on AI technology.
But the thing to note is that technology brings about empowerment is not the end, but just the beginning.
Under the premise that the AI ​​potential energy inside the iQiyi system is better self-verified, this year, iQiyi will release the AI ​​technology ecologically, and project the AI ​​into more precise scenes and terminal equipment. This requires iQiyi to open the "change of the public" and develop the AI ​​entertainment empowerment system.
We have seen that Iqi Technology is further deploying AI technology + software layout + hardware ecosystem, which is a new attempt in this direction. iQiyi began to use AI as a crowbar, radiating a larger entertainment ecosystem and more user scenes. The new video experience driven by natural interaction, accurate content recommendation, and intelligent creation can be seen as an industrial barrier accumulated by Aiqiyi, and can also be seen as an iterative channel for the release of Aiqiyi to the industry.
For example, in the technology eco-port, iQiyi announced that it is cooperating with PRCV, the top AI community in China, to launch an AI competition in the field of video entertainment. And for the first time opened the world's largest star video dataset. This event has attracted a large number of AI developers to work together to explore the next generation of AI algorithms in the field of video recommendation. On the product side, iQiyi's VR and terminal equipment cooperation programs are successively recommended, and the AI's accurate portrait, intelligent marketing, intelligent recommendation, natural interaction and other experiences are delivered to the partners together with a large amount of high-quality content. In the video industry ecology, we have achieved leading technology.
Open up the technology development ecology of AI, set up the content creators to enter the track with high quality, and release the AI ​​system to the hardware and software partners. It can be said that iQiyi is leading a multi-sphere layer, from technology to content to the complete transformation of the consumer market.
The next scene of the video may be hidden in the thoughts of thousands of participants at this time.
Entertainment: Where does happiness come from?
Perhaps we can pull out the perspective and look at the integration of AI and the Internet video industry from a higher perspective. What is the ultimate goal?
In addition to optimizing industry processes and expanding the ecological edge, we can see the most fundamental value of AI, which is to optimize the user experience in video interaction. Video content is a product driven by user preferences, and preferences and happiness are among the most difficult to weigh in all commercial values. In the past, the user solution for the video platform was to have a lot of content, and to have a high-quality IP.
But when the content is piled up to a certain level, when users choose and open content has become a luxury time cost, it seems that the next step is no longer a superposition of quantity, but an improvement in user experience.
There are two ways to improve: interactive upgrades and precise touches.
Especially the precision improvement link is the most needed capability of today's video platform, and there seems to be only one driving capability, that is AI.
The immersion, surprise, and pleasure of watching a video is an experience that is difficult to describe. Users often need to spend a lot of time looking for them, and in order for users to get these happiness, content creators, publishers and platforms also cost a lot, and a large part of the cost will eventually be wasted.
Can you optimize this ratio?
In the face of massive content and countless user portraits, this is obviously difficult because of the need to design a multi-faceted understanding and aggregation of users, content, stars, and creators that cannot be accomplished overnight. In the Iqi system, the whole process layout of the iQi system, after driving the various video industry links in the way of AI and data behavior, it seems to be possible to help users find happiness more accurately.
This may be the core appeal of AI and video entertainment: let the entertainment itself change.
At the IP level, today's iQiyi is the biggest winner of AI's understanding of the star. The aggregation relationship between the star and the market, users and content is a difficult thing to understand. But today, iQiyi is using data barriers and precise AI algorithms. The truth behind it is revealed.
At the content production level, iQiyi uses AI to create multi-level production requirements, allowing creators to enter the user's field of vision in the shortest distance and complete the accurate harvest of “content is happinessâ€.
At the user level, through AI, iQiyi brings a new hardware interactive experience, content matching, video eco-energy and user accurate portrait capabilities, allowing a large number of users to accurately build a content hobby system.
Knowing the stars, knowing how to make and understanding the users is a necessary step towards a precise entertainment experience. After sufficiency of potential energy at these levels, the next step is to improve the core accuracy of video entertainment: quantify happiness and replicate it.
Iqiyi, which is fully analysing AI, may be able to see the opportunity to fully upgrade the video entertainment experience with the thorough and efficient use of full-process AI and the new user-platform interaction based on AI.
The moment to capture the heartbeat with AI is perhaps the most fascinating imagination that the new technology brings to the video industry.
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