Three-door refrigerator retail sales occupy the top of the market

In recent years, under the continuous promotion of large enterprises, in the escort of industrial policies, three refrigerators have successfully occupied a major share of the domestic market. Statistics show that: As of the end of April 2012, the retail volume of the three refrigerators accounted for 34.58%, and retail sales accounted for 38.41%. During the same period, the retail volume of the double-door refrigerator market was 53.22%, and the market retail sales accounted for 34.88%. The proportion of retail sales of the three-door refrigerator has exceeded double-door refrigerators, occupying the top spot in the market.

At present, in the sales proportion of all refrigerator products of Midea Electric Appliances, the retail sales of the three-door refrigerators have exceeded the double-door refrigerators, becoming the largest promoter of the domestic three-door refrigerator market. According to the Cooling Express reporter, since the beginning of this year, the proportion of sales of three refrigerators, including Haier, Siemens, and Rongsheng, has exceeded the double-door refrigerators.

Behind the increase in the market share of the three-door refrigerators, it is in recent years that the high-end development of the refrigerator industry in China has gradually taken shape. All refrigerator companies have come to realize that high-end transformation is an imminent task. From the beginning of last year, Midea’s electrical appliances took the lead in targeting a series of products, technologies, and marketing of the three-door refrigerator market, and was considered a strategic plan to “create small markets with small incisions”. In particular, since the beginning of this year, the United States Fandi Luo Italian three refrigerators with "the simplest switching action, the most convenient fresh-keeping function, the most concise design," the three major standards for China's three refrigerators best use experience set.

Different from the technical and functional competition in the era of double-door refrigerators, the opening of the three-door refrigerator era has given rise to the individualization of consumer demand, intelligentization of technological innovation, and diversification of industrial application environments. This means that the popularity of three-door refrigerators depends on innovative solutions to provide users with the best products, which will pose new challenges to the existing business strategies and system layout of home appliance companies.

Experts in the large air-conditioning and refrigeration market believe that the key power of the three-door refrigerators to replace the two-door refrigerators cannot only stop at changes in temperature zones, increase capacity, and upgrade technology, but also allow consumers to purchase and use three-door refrigerators. Double door refrigerator completely different experience. Only in this way can we complete the strategic upgrade of the company's operating quality and brand premium through three alternatives and two-door processes.

After more than 10 years of continuous popularization with the two-door refrigerator, it has become a support mechanism for scale-based support for all companies based on market operations. It is limited by technical thresholds, product quality, and marketing capabilities, and the popularity of the current three-door refrigerators Staying in the high-end strategic transformation system of Midea, Haier, Rongsheng and other large companies can only become the game of several big companies.