Aowei Consulting's monthly monitoring data shows that in April 2012, domestic smart TV sales were 407,000 units, an increase of 251.9% over the same period last year and a 97.2% month-on-month growth. The overall smart TV sales penetration rate in April 2012 has reached 28.2%- This is a difference of less than 2% from the previously predicted market share of 30% in the fourth quarter of 2012. This shows the development of smart TV and its broad market prospects!
Compared with the high-speed popularization of smart TVs, the real application of smart TVs is by no means optimistic: Zhou Houjian, chairman of Hisense Group (Weibo), revealed during the two sessions this year that the access rate of smart TVs is only 40% (the industry believes this has been Is a very optimistic number). The statistics of the relevant persons of the China Electronics Video Industry Association are even lower: "The proportion of real Internet TV active users (on average more than 1 hour of daily boot-up) is less than 10%."
The facts show that consumers use smart TVs in the traditional way of "watching TV"! In view of this situation, industry insiders self-deprecatingly stated that "the current sales of smart TVs are more like selling" normal tying "by selling ordinary TV sets." ——The common people have not figured it out, nor are they ready to welcome an era called smart TV.
In fact, even smart TV manufacturers still have little understanding of smart TV. Smart TV is a fully open platform equipped with an operating system. Users can install and uninstall programs provided by third-party service providers such as software and games. Through such programs, the functions of color TVs can be continuously expanded and can be accessed through network cables. , Wireless network to achieve Internet surfing, you can extend the standard peripheral hardware, input devices, and even work with more computing devices.
This kind of "explanation" is used to make a real product and guide the people to apply it, which is obviously not enough.
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