[High-tech LED reporter / Wang Cairong] After the Spring Festival, the trend of the domestic packaging industry market pattern caused by changes in the terminal LED application market has once again warmed up.
In particular, the price war for several years has led many packaging companies to start looking for new development models.
In recent years, benefiting from the strong demand for LED downstream applications, the LED packaging industry has developed rapidly and price competition has become increasingly fierce. However, with the influence of multiple factors such as packaging process, cost control, capacity scale and supply chain, the differentiation between domestic packaging companies is becoming more and more obvious.
Jingtai Optoelectronics from Shenzhen is clearly aware of this. Their goal is to become the world's most competitive LED packaging company, but the first step is to become the first echelon of the domestic packaging industry.
On February 23, 2014, Jingtai Optoelectronics released a series of LED packaging devices in PCT2835, drive integrated COB series, outdoor 3535 waterproof series and full color 1010.
"The current packaging market is still in a changing stage, and the downstream market is in strong demand. Domestic packaging manufacturers continue to expand production. In the future, the winning factors for packaging companies will be management capabilities, cost control, scale and brand." Gong Wen, general manager of Optoelectronics, said in an interview with Gao Gong LED. In fact, despite the rapid growth in demand for LED packaging in the past two years, gross profit and prices have declined rapidly. The phenomenon of increasing production without increasing revenues and increasing profits without increasing profits has begun to accelerate the transformation and upgrading of enterprises.
Gong Wen told reporters that with the gap in production capacity, market share and supply chain of large factories, the domestic packaging industry is forming a competitive situation of the first, second and third echelon. “Listed companies and large-scale factories represented by Ruifeng Optoelectronics and Hongli Optoelectronics belong to the first echelon, but this pattern is full of uncertainties, and the second and third echelon companies still have a greater chance to become the first echelon.â€
The current business of Jingtai Optoelectronics includes display packaging and lighting-grade white light packaging. It pioneered the MLCOB concept and successfully developed a variety of light engines based on MLCOB technology, which has achieved a good reputation in the market. In 2012, Jingtai Optoelectronics entered the top ten list of “China's Lighting White LED Packaging Enterprise Competitiveness Ranking†released by the High-tech LED Industry Research Institute for the first time.
Gong Wen said that the core competitiveness of enterprises is mainly reflected in the two aspects of technology level and cost control. Jingtai Optoelectronics' annual minimum investment in this area accounts for 5%-8% of the total turnover. On the one hand, it develops new packaging modes, improves product performance and reduces costs, while on the other hand, it studies the harmony of photothermal power. Unification, which is the lighting solution.
In this regard, Gong Wen said: "The current focus of Jingtai Optoelectronics is to strengthen the LED packaging products, further enhance the company's domestic market share, and soon become the first echelon of domestic packaging manufacturers."
In particular, the price war for several years has led many packaging companies to start looking for new development models.
In recent years, benefiting from the strong demand for LED downstream applications, the LED packaging industry has developed rapidly and price competition has become increasingly fierce. However, with the influence of multiple factors such as packaging process, cost control, capacity scale and supply chain, the differentiation between domestic packaging companies is becoming more and more obvious.
Jingtai Optoelectronics from Shenzhen is clearly aware of this. Their goal is to become the world's most competitive LED packaging company, but the first step is to become the first echelon of the domestic packaging industry.
On February 23, 2014, Jingtai Optoelectronics released a series of LED packaging devices in PCT2835, drive integrated COB series, outdoor 3535 waterproof series and full color 1010.
"The current packaging market is still in a changing stage, and the downstream market is in strong demand. Domestic packaging manufacturers continue to expand production. In the future, the winning factors for packaging companies will be management capabilities, cost control, scale and brand." Gong Wen, general manager of Optoelectronics, said in an interview with Gao Gong LED. In fact, despite the rapid growth in demand for LED packaging in the past two years, gross profit and prices have declined rapidly. The phenomenon of increasing production without increasing revenues and increasing profits without increasing profits has begun to accelerate the transformation and upgrading of enterprises.
Gong Wen told reporters that with the gap in production capacity, market share and supply chain of large factories, the domestic packaging industry is forming a competitive situation of the first, second and third echelon. “Listed companies and large-scale factories represented by Ruifeng Optoelectronics and Hongli Optoelectronics belong to the first echelon, but this pattern is full of uncertainties, and the second and third echelon companies still have a greater chance to become the first echelon.â€
The current business of Jingtai Optoelectronics includes display packaging and lighting-grade white light packaging. It pioneered the MLCOB concept and successfully developed a variety of light engines based on MLCOB technology, which has achieved a good reputation in the market. In 2012, Jingtai Optoelectronics entered the top ten list of “China's Lighting White LED Packaging Enterprise Competitiveness Ranking†released by the High-tech LED Industry Research Institute for the first time.
Gong Wen said that the core competitiveness of enterprises is mainly reflected in the two aspects of technology level and cost control. Jingtai Optoelectronics' annual minimum investment in this area accounts for 5%-8% of the total turnover. On the one hand, it develops new packaging modes, improves product performance and reduces costs, while on the other hand, it studies the harmony of photothermal power. Unification, which is the lighting solution.
In this regard, Gong Wen said: "The current focus of Jingtai Optoelectronics is to strengthen the LED packaging products, further enhance the company's domestic market share, and soon become the first echelon of domestic packaging manufacturers."
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