The global army turned to attack lighting market, LED lighting prices fluctuate

As the global LED army attacked the lighting market in 2011, the accidental impact on LED lighting prices fluctuates violently, causing the industry to fall into low-price competition. In the past, LED annual average price (ASP) fell by about 20 to 25%, but LED lighting decline in the first half of 2011 was already Reached the level of decline in the past year, it is worth noting that with the start of the third quarter of the war season, some companies have taken the lead in announcing the reduction of their lighting products across the board, the maximum decline even reached 40%.

As the LEDTV market sales are not as expected, the original main attack backlight application industry has switched to the lighting market, resulting in 2011 LED lighting market since the second quarter of the price competition is fierce, the industry originally expected to drive demand after price reduction, but now only feel To the rapid decline in prices, demand growth is still slow, visibility in the third quarter peak season is uncertain. The industry rushed into the consumer LED lighting market at a low price, but customers are looking forward to price cuts. The LED lighting products will be fully reduced by up to 40%. The price reduction will cover indoor and outdoor lighting, and the larger products will be larger lamps. LED lights, outdoor lighting, and home light bulbs have reduced profits by up to 20%. Among them, in the first half of 2011, only the first LED bulbs introduced into volume production in Asia, the earliest Creemtg wafers, using high-power LED COB packaging technology, the original dealer price of 7WLED bulbs is about 34 US dollars, now! Has been reduced to 26 US dollars, a drop of 23%.

After Japan’s earthquake reconstruction demand, LED lighting orders grew strongly in the first half of the year, with T8 lamps as the bulk, and the European and American markets also continued to grow. Currently, the proportion of indoor lighting is about 60% and outdoor lighting is about 40%. Overall, In the first half of the year, the demand for LED lighting was not bad. Starting from June, the existing production line was already full. Considering the growth of customer orders in the second half of the year and the market demand for new products, the manpower and production capacity will be further expanded. The current monthly production capacity of small MR16 lamps is about About 25,000, and is expected to stimulate a substantial price cuts, is expected to drive lighting orders in the second half increased by 20%. According to reports, Samsung actively attacked LED lighting business opportunities in the first half of the year, resulting in the replacement of traditional 40W LED bulbs from US$20-25 to US$15, which is expected to fall to US$10 by the end of the year, and the Taiwanese company has recently introduced NT$199. Yuan's LED bulbs went public and the price cuts exceeded expectations, but it is also expected to accelerate the popularity of the LED lighting market.

Currently, the demand for IT products dominates the LED market. It is expected that TV may still be the main demand area for LED in the next 2 years. However, lighting will become the main application in the LED market. Through the integration of technologies, LED industry will provide lighting. Manufacturers have "high cost", "high reliability" and "in accordance with lighting specifications" LED light source.