The current and future development of led lighting industry

Introduction: In recent years, the overall characteristics of the lighting industry is the transformation from traditional lighting to LED lighting. Through more than ten years of rapid development, LED lighting products are gradually replacing traditional lighting products. Due to the rapid increase in the cost performance of LED lighting products, the penetration of LED lighting products The rate is also increasing year by year, and the future development of the industry is bright.

I. Review of 2015

Due to the rapid improvement of the cost performance of LED lighting products, the market competition is very fierce, leading international famous brand companies to adjust their coping strategies.

PHILIPS began lighting and medical separation in 2015. In February of this year, PHILIPS Lighting Co., Ltd. announced the IPO on the 3rd of this month and will sell 25% of the shares. OSRAM has separated traditional lighting products from LED lighting products since 2015. , Established LEDVANCE company, will accept buyer's quotation in the near future. On the first day of the Frankfurt Lighting Fair, OSRAM officially announced the establishment of LEDVANCE; GE merged LED with other energy-related businesses to establish a new company, CURENT, and announced that it stopped selling CFLs; Toshiba sold its Chinese business to Konka, following Samsung. Withdrawal from the Chinese lighting market; Sharp is controlled by Taiwan’s Hon Hai and expects that the lighting business will be greatly affected; Samsung will continue to shrink its LED business after exiting the overseas lighting market. Not long ago, it will sell some of its packaging equipment at a discounted price. It was completely different two years ago.

The above phenomenon can be seen: While Chinese companies have entered the LED lighting market in large numbers, the large international companies adopt adjustment strategies. This does not mean that they do not have technical advantages, but that in the fierce competition, the advantages are no longer significant, affecting the company’s profitability. Instead, focus on more profitable businesses.

Second, the review of the domestic industry in 2015

In 2015, the industry's total sales were 560 billion yuan, an increase of 8% year-on-year, and the value of exports was 45.3 billion US dollars, up 9% year-on-year, of which LED lighting products exported 10.8 billion US dollars, an increase of 20% year-on-year; the industry-wide increase in sales and exports in recent years For the first time, it came down to single digits. In 2014, it was 10.5% and 15.5% respectively.

Analysis of the reasons: First, due to the rapid development of China's lighting industry, it has already presented a situation of oversupply, overcapacity, and insufficient domestic and foreign demand. Second, due to the rapid development of China's lighting industry, the base number has been very large, and the market share in the international market Already high. It is expected that there will be no double-digit increase in the future. The Chinese lighting industry will enter the new normal with the development of China's economy.

Third, the outlook for 2016

As large enterprises in developed countries adjust their strategies one after another, the market share of Chinese lighting products in the global market is expanding. Other developing countries do not have the advantages of the industrial chain and provide opportunities for Chinese companies. Companies that seize opportunities for transformation and upgrading will gain market access. .

In the first quarter of 2016, the export value of lighting products was US$8.5 billion, which was a decrease of 14.8% compared with the same period of last year. This situation did not exist for many years, indicating a serious situation.

For LED lighting products, the market for light source replacement products is still relatively prosperous, such as bulbs, lamps, MR16, PAR lamps, etc. However, with fierce price competition, the filament lamp market has shown signs of significant growth, which is highly appreciated by European and American users.

In addition to downlights for indoor lighting, flat panel lamps, and ceiling lamps, high-power high-bay lamps are also entering the market. Outdoor street lamps and spotlights have also been recognized by the international market.

Another trend is that domestic manufacturers of light sources produce LED replacement lamps at the same time as large-scale production. They will continue to enter the LED lighting market. This trend will continue in the future and will exert pressure on traditional lighting manufacturers. This is also the future trend of LED lighting products.

Another trend advocated by Europe is Human Centric Lighting. People-oriented lighting is lighting that is beneficial to people's physical and mental health. This is a higher level of lighting.

Fourth, the 2016 Frankfurt Exhibition of Chinese exhibitors

The Frankfurt Lighting Fair is the world's largest and highest level professional lighting exhibition (Light+Building). The biggest change this year is that the area of ​​Hall 10 has doubled, doubling the area of ​​businesses in China, Hong Kong, and Taiwan.

Chinese exhibitors not only showed significant progress in exhibition area, stand construction, and product display. Many Chinese companies used the show to learn about products, technology, and markets. This year, several Chinese companies sent dozens of people to visit, which is evident. Some companies advertise at the show.

V. Show of major foreign companies at the 2016 Frankfurt show

PHILIPS is mainly based on intelligent lighting, whether indoor or outdoor lighting highlights this theme, home lighting also has a scenario-style demonstration of 24-hour home lighting under the smart control of the situation; OSRAM is officially declared LEDVANCE established, and the new The company's product line has been shown in specialized regions.

Panasonic, a Japanese company, did not participate in the lighting product display, but used VS booths to display accessories. After TOSHIBA exited the Chinese market, it did not withdraw from Europe and showed their lighting products.

The lighting products are represented by German companies and Italian companies represented by ERCO. Their advanced design concepts and exquisite workmanship level are worthy of serious study by Chinese companies.

Sixth, 2016 American Lighting Exhibition

The American exhibition moved to San Diego for the first time this year. As in previous years, with the exception of GE, PHILIPS, OSRAM and SYLVANIA, Acuity Brands, the American luminaire's boss, was particularly prominent. Cooper, the old American luminaire, had disappeared and replaced him with EATON.

Japanese exhibitors include Panasonic, Nichia, Iwasaki, Oxtail, etc. Iwasaki and Niuwei also introduced high-power LED lamps. Korean companies Samsung, LG, and Seoul all exhibited, mostly LED devices.

The number of exhibiting companies in China is the largest in recent years, about 50, of which Chenhui, Yaxiu, Sunshine, ProLogis, TCP, Debang, Mulinsen, Zhouming and Jiuzhou have all exhibited for many consecutive years. A new feature this year is About 20 Shenzhen LED lighting companies exhibited for the first time.

Another feature of the U.S. show is that light source companies have turned to light fixtures. CREE has fully exhibited indoor and outdoor lamps. Chinese companies Sunshine, Debang, and TCP have also exhibited all kinds of lighting products.

Conclusion

In short, China's lighting industry has developed rapidly in the past 20 years, and remarkable progress has been made in the transformation of traditional light sources to LED in the past decade, but there is still a gap in product design and process technology compared with developed countries in Europe and America. , we must continue to work hard.

At present, China's lighting industry is over-supplying due to the excessive number of companies and overcapacity; the future trend is still to focus on integration; on the one hand, a number of enterprises will be enlarged and strengthened through mergers and reorganization; on the other hand, a group of non-competitive players will be phased out. The enterprises make China's lighting industry more healthy and more competitive.

Source: Shenzhen Weili Light Source Technology Co., Ltd.