In San Francisco, Google launched a variety of hardware products, including smart phones, smart homes, and virtual reality devices. These hardwares incorporate Google's artificial intelligence technology, highlighting the company's new development strategy of "artificial intelligence first."
Google set up a hardware division early this year to integrate its internal hardware-related businesses. This is the first time that this department has held a product launch. Google CEO Pi Chai said on the 4th that in the past 10 years, Google has been building a "mobile first" world. In the next 10 years, Google will turn to the world of "artificial intelligence first", and human-computer interaction will become More natural, intuitive, and especially smarter.
Under the new development strategy, the Pixel series of smartphones is the main product in Google's new hardware launch. This is the first mobile phone product to be labeled "G" by Google, and the first mobile phone to run the artificial intelligence application "Google Assistant". Google released the voice digital assistant "Google Assistant" at the developer conference in May this year, which recognizes and processes natural language and acts as a chat bot.
Although Google has released a lot of smart hardware, there are indications that Google's future strategic direction is artificial intelligence. Perhaps Google should rely on artificial intelligence technology like Baidu, including financial, unmanned vehicles, O2O and other aspects of the Internet-based business development, perhaps that is the closer path.
As the two international technology giants, Apple and Google's every move is particularly attractive. In the past National Day holiday, Google held a new autumn product launch conference in San Francisco, USA. The domestic and foreign technology media have reported extensively on this, and after the meeting, it has triggered discussions among many media reporters. However, like this year's Apple's new product launch conference, Google's press conference was not surprising. Even the media reporters pointed out that Google's press conference was "a bit boring" and was very disappointed. .
Why does Google’s press conference make people feel “disappointed and bored�In fact, this is still very surprising. After all, as a leading international technology company, Google’s past new product launches will make many Google “fans†excited, and why this time it becomes boring?
First of all, it should lead global innovation, but Google has released the "backward era" products. We saw that at this new product launch, Google released a pair of new mobile phone Pixel series phones, a DayDream VR glasses, a router Google WiFi and a voice assistant "Google Assistant (Google Assistant)", and none of these products Exceptions are products that are “backwardâ€.
Start with the Pixel series of phones. Google abandoned the Nexus series of mobile phones, known as "Google's pro-son", and instead launched the Pixel series of mobile phones with their own hardware and software. This phone has not many highlights in hardware configuration, such as the Snapdragon 821 processor, metal body, long battery life and other selling points have already been implemented in the flagship mobile phone of domestic manufacturers. In particular, "charging for 15 minutes of battery life for 7 hours" is similar to the selling point of OPPO mobile phones, which makes people feel that they are not new. And more importantly, when the smartphone industry has become a bloody battle, Google's involvement in the manufacture of mobile phones is even more questionable. After all, the "collective defeat" of the domestic Internet mobile phone brand has already been learned. In the case that the core technology, supply chain, and offline channels are not dominant, the unique advantage of a new Android system alone is not only impossible. International giants such as Apple and Samsung are contending, even Huawei OPPO, VIVO and other manufacturers are no match.
Let's talk about VR glasses, this is not a new thing. Especially in the Chinese market, there may even be a feeling of flooding. Internet companies such as LeTV and Storm have already launched many VR glasses in China, and the price is far more expensive than Google’s $79 price. Most importantly, after a short period of enthusiasm, the VR market is limited by the poor experience of hardware and content, and now there is also the meaning of cooling. It is obviously impossible for Google to take the VR industry with its own power. .
The Google Router Google WiFi released next time is the first release, but a "backward product" is also awkward. We know that smart routers are the areas where Huawei, Xiaomi, 360 and other domestic manufacturers have entered and placed high hopes earlier. However, it seems that smart routers can carry far less things than expected, and routers have not yet become smart homes. Center, this category even shows signs of decline. The core intelligent hardware that was previously mentioned by Huawei and Xiaomi, and the sales of intelligent routers are not expected to be high. The Google router is priced at $129 and $299, which is not enough for the people, at least compared with the domestic, it is still a little expensive.
Finally, the most interesting Google Assistant Google Assistant. Despite Google’s artificial intelligence technology, it still has the suspicion of “getting people’s wisdomâ€. To know that Apple's voice assistant Siri has been launched since the release of the iPhone 4S in 2011, and Baidu, the largest search engine manufacturer in China, has already launched the voice assistant product based on artificial intelligence technology at the 2015 Baidu World Congress. . In comparison, Google was launched only a year later, and it is still in a "backward" situation, which makes it difficult to be disappointed.
What makes people even more disappointed is that Google is "in the face of the hottest artificial intelligence field." We saw that at this new product launch, whether it is a smart hardware product such as mobile phones, VR glasses, routers, or Google Voice Assistant, it is not a leading technology product, which is not in line with the "identity" of Google's international technology giants. We must know that many people are looking forward to the launch of new products such as Google and Apple. It is hoped that they will be able to appreciate the style and charm of the most cutting-edge new technology and new products in the first time, and Google will release a series of "backward" "Products are inevitably boring and disappointing. The most disappointing thing is the stagnation of artificial intelligence technology, especially after AlphaGo has won numerous attentions around the world. This time, only one voice assistant is closely related to artificial intelligence technology. Others are some. The new intelligent hardware products, this obviously can not help but disappoint.
Is the Google strategy lost with intelligent hardware?On the other hand, we know that since the name changed to Alphabet, Google has clearly positioned itself as an artificial intelligence company. But this new product release released a series of smart hardware products, but directly against the standard Apple, which even makes people feel that Google's strategic positioning seems a bit lost.
First of all, after Google has used the AlphaGo to popularize the concept of artificial intelligence in the public, there has been no further action, at least the media has disclosed very little. In comparison, domestic Internet companies are advancing in artificial intelligence. Domestic Internet companies such as Baidu have announced the transition to artificial intelligence, and have begun to introduce new products based on artificial intelligence technology. For example, at this year's Baidu World Congress, Baidu released artificial intelligence application products in the aspects of finance, O2O, content ecology, etc. Even Baidu applied artificial intelligence technology to the expansion of its international business.
Obviously, as a big player in the field of artificial intelligence that has been leading the domestic "players", Google is not willing to be overtaken by Chinese Internet companies, and is also eager to prove its ability and control in artificial intelligence. This series of smart hardware around "Google Assistant" is an attempt. However, Google has not had much success in the hardware field, and the foundation is still very weak. Just relying on the few backward smart hardware products released now, not only can not win the competition with Apple, but also may let it Losing the leading edge in artificial intelligence technology, and then being surpassed by Internet companies such as Amazon and Baidu, which are working in the field of artificial intelligence.
In fact, as a search engine company, it has a wide user base, and a huge amount of data accumulation, especially in the technical fields such as big data mining and machine learning. Google should continue to strengthen its technological advantages in artificial intelligence and launch a platform that can apply artificial intelligence technology to more fields. However, from the launch of more and more intelligent hardware products at this conference, Google’s current strategy is to create intelligent hardware portals by directly manufacturing and selling more intelligent hardware products, and then to achieve software and hardware. The field controls the entire artificial intelligence ecosystem. Now it seems that this is a little far-fetched feeling, leaving its core technical advantage, in direct competition with Apple in hardware, is inevitably at a disadvantage, with these slightly backward intelligent hardware products can not shake Apple closed Ecosystem.
Second, as an Internet company and artificial intelligence company, Google is easy to get into the quagmire. Especially from the experience of domestic Internet companies doing intelligent hardware products, there are very few successful Internet companies involved in the hardware field, and ultimately the traditional intelligent hardware companies have won. Taking the smart phone industry as an example, although Xiaomi experienced a short-lived scenery, it was quickly overtaken by traditional manufacturers with more accumulation in supply chain, offline channels and technological innovation. This time, Google abandoned the former OEMs such as Samsung and LG, and will face the same problem in manufacturing mobile phones in person. Although Google has strong financial resources, it does not have to worry about the capital chain, but because of related technologies and channels. It has a small accumulation and it is easy to get into a quagmire.
Moreover, the most important thing is that large-scale involves the design, production, manufacturing and sales of intelligent hardware products, which will make people doubt whether Google's strategic direction as an artificial intelligence company has changed. At the moment, artificial intelligence is clearly the development direction of the next generation of the Internet. At this time, Google has chosen to place heavy troops in the field of intelligent hardware. Obviously, there will be some strategic out of focus. In comparison, domestic companies such as Baidu claim to be deploying artificial intelligence are more clear, and there is not much involvement in the hardware field, but continuous research and deep cultivation in artificial intelligence technology to launch based on New products in artificial intelligence technology, and their rise will likely make Google suffer from the enemy.
Overall, although Google has released a lot of smart hardware, there are indications that Google's future strategic direction is artificial intelligence. However, using intelligent hardware as a breakthrough to build an artificial intelligence ecosystem is obviously a more difficult and tortuous road. Perhaps Google should rely on artificial intelligence technology like Baidu, including financial, unmanned vehicles, O2O and other aspects of the Internet-based business development, perhaps that is the closer path.
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