Targeting international first-line brands, emergency power supply “leaders” launched a variety of “explosive” products

In any technology industry, it is easier to go from 1 to N, but it is more difficult from 0 to 1. Recently, Shenzhen Bilda Technology Co., Ltd. (abbreviated as “Bilda”) successfully achieved a breakthrough of 0 in the field of outdoor high-power emergency power supply. General Manager Ke Jianjun of Bilda told Gaogong LED: "After the hard work of our R&D team, we finally made new breakthroughs in outdoor high-power emergency power supply. The new products will be 'debut' at the American exhibition in February."

When it comes to emergency power supply, the current application is still not wide enough, but with the enhancement of consumer safety awareness, it will have a broad market space in the future. However, it must be mentioned that at this stage, the emergency power supply products on the market mainly focus on indoor small and medium power, and the basic high power emergency is basically blank.

The introduction of Birda's outdoor high-power emergency power supply will effectively fill the gap in this field. It is reported that Bilda plans to launch four high-power emergency power products. Xia Hongping, vice president of research and development at Bilda, said that these outdoor high-power emergency power supplies can pass the 4KV/6KV surge test, while the protection level reaches IP65 and above, and the emergency power is 30W to 60W. “Our design philosophy is ultra-thin and lightweight, making the power supply and the luminaires thinner and lighter overall.”

In addition, last year, Bilda also launched an "explosive" product - emergency + drive "two in one" integrated intelligent power supply, the product attracted many people at the autumn lantern show in Hong Kong last year. It is understood that this product has effectively "synthesized" LED power supplies, batteries and emergency drives, and is more competitive in terms of functional stability and overall price.

According to reports, the "two in one" intelligent emergency power supply is only 99 yuan, which is a very powerful price for many peer manufacturers. Ke Jianjun admits that high cost performance is the biggest competitive advantage of our emergency power products. “Compared with domestic counterparts, our product price is one-half of the price; compared with international brands such as Philips, the price of Birda products is only one-third.”

Of course, in addition to the price advantage, the Bilda emergency power supply also has a good performance. For each product, Bilda conducts rigorous testing and experimentation. According to Xia Hongping, Bilda will perform input testing, output testing, protection performance testing, safety and reliability testing, and electromagnetic compatibility testing. Each test strictly enforces international and domestic standards.

Based on its excellent price advantage and excellent performance, Birda has established close cooperation with many well-known domestic lighting manufacturers. Ke Jianjun said that Bilda is the earliest manufacturer to invest in R&D and mass production of LED emergency power. Currently, it is mainly targeting international first-line brands such as “Keston” and “Fulham”.

According to Gaogong LED, recently, Birda has received the purchase order of the international first-line brand “Costco”, and completed the order production and shipment as scheduled. Ke Jianjun bluntly said that Bilda's emergency power supply has been recognized by many manufacturers in the industry, and we sincerely welcome more manufacturers to discuss cooperation.

As a "up-and-coming star" in the LED driver power industry, Bilda has gradually emerged in the field of emergency power. It is understood that in 2017, Bilda achieved strong growth, especially the emergency power supply business has been advancing by leaps and bounds. In a short period of one year, the popularity of overseas has increased rapidly. At present, many companies have negotiated OEM cooperation.

Of course, the market can be quickly opened up in the emergency power supply field. Bilda relies on continuous research and development, and builds a certification system and cost-effective.

“Since 2017, Bilda has continuously invested in R&D and technological innovation, and established a complete patent protection and certification system, which has become one of the mainstream power supply brands in the European and American markets.” Ke Jianjun introduced: “As of now, we have successfully launched more than 30 models. Emergency power supply products are the most complete power supply manufacturers on the market."

In fact, Bilda not only has a complete product line, but each product has passed UL listed certification. It is reported that Bilda is the first company in China to pass the UL listed certification. In 2017, Bilda invested more than 5 million in certification. In the face of huge investment, Ke Jianjun did not choose to give up, he still has strong confidence in the emergency power market.

At this stage, there is no need for mandatory installation of emergency power supply in China. At present, only special lighting manufacturers such as Ocean King and Huarong Technology are used in special occasions such as oil and coal mines. Ke Jianjun called for the government to demonstrate and promote applications in public places to provide emergency lighting for emergencies or power outages.

In recent years, with the rapid development of the LED driver industry, the competitive situation has intensified. Bilda has a unique path and has taken an unusual path in the LED emergency power market segment.

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