In the ancient town, lighting lighting companies such as everywhere, home lighting, commercial lighting, etc., but focus on the fire field, there are only a handful of fire emergency lights, Qi Hui is such a wonderful in the field of professional fire emergency lights. Its speciality is to always adhere to the development of the core of fire emergency lighting products, take the international route and industry brand route, and adhere to the focus of "strong scale" and "improve development potential".
Since its establishment in 1998, Qihui Lighting has been engaged in research, development, manufacturing and sales of professional fire emergency lights for 10 years. For the future development, Qihui has made a long-term plan, and will finally grasp the industry's laws, and will continue to take the road of specialization.
However, people can't help but ask such questions—what is the reason for the lack of such professional production companies? Is the market demand small? So what kind of role does Qihui play? To answer these doubts, the reporter made a special trip to Mr. Liu Yunhua, the person in charge of Zhongshan Qihui Lighting Appliance Co., Ltd.
Industrial environment calls for orderly management
Reporter (hereinafter referred to as the note): How do you view the industrial environment of fire emergency lighting?
Liu Yunhua (hereinafter referred to as Liu): At present, there are nearly 300 enterprises approved by the form of emergency light production enterprises, of which only 100 companies hold two certificates (ie one sign light and one light). But the market is selling far more than this number.
Reporter: So what are the specific performances?
Liu: First of all, there are many manufacturers who do not have the basic conditions and have not passed the factory inspection. Its products are sold directly in the market or affixed with the counterfeit identification mark; secondly, some manufacturers have passed the factory condition inspection, but some of the products sold have not been tested by the National Fire Electronic Product Quality Supervision and Inspection Center. After tampering with the inspection report and the accreditation certificate of the certified product, they pretend to be the sales report and certificate of the uncertified product for sale; again, the production enterprise that has not undergone formal certification and accreditation purchases the accreditation certificate and the use of the inspection report by the award-winning enterprise. Right, its products are completely pretending to be sold through formal approval products.
Reporter: What do you think are the reasons for this phenomenon?
Liu: Users have difficulty in identifying unqualified products. Emergency lights should generally involve several external indicators such as appearance, emergency conversion, emergency work, and working hours. Other internal indicators such as current parameters, voltage parameters, and fault functions are difficult to find and evaluate during use. In this way, the manufacturers and sellers of the unqualified products can take advantage of the opportunity; the user pays insufficient attention to the importance of the product. The purpose of purchasing and using the product is only to meet the inspection and acceptance, knowing that the quality of the product is problematic, but in order to Save money and buy cheap products with quality problems; the direct result of vicious competition in the market and price war is to force manufacturers to do everything possible to reduce costs, in order to survive and guarantee profits, ultimately sacrifice the quality of products; supervision and management of market circulation The lack of space provides a space for survival of inferior products, which ultimately affects the order of the entire industry.
Expand, improve, and efficiently produce and sell
Reporter (hereinafter referred to as the note): What do you think is the reason why Qihui has made great progress?
Liu Yunhua (hereinafter referred to as Liu): I think this should be derived from the country's improvement of engineering acceptance standards and the improvement of safety awareness. Affected by this aspect, we clearly feel that the cake demand for the fire emergency light market in recent years is expanding. This has expanded the space for development to a certain extent.
Reporter: Has the expansion of the market caused many companies to compete for it? What is the impact of this on Qihui?
Liu: Of course we know that the market is now highly transparent. Therefore, many companies have begun to expand into this new field. As a result, professional manufacturers and non-professional manufacturers have emerged. However, since the main business of non-professional manufacturers is not in the fire, it is more likely to be bundled as an accessory product and other products. If we regard the market as a fixed entity, if the market share is fixed within a certain period of time, it will cause a certain degree of squeeze on Qihui.
Reporter: You just mentioned that Qihui will stick to the "turning to large-scale" and "improving the development of the stamina". So what is the specific content?
Liu: “Strengthening†refers to the industrial chain that extends Qihui Firefighting, and strengthens the entire industrial scale of Qihui Firefighting, such as increasing the civilian emergency product line; “improving†refers to the industrial chain of deep Qihui fire protection, and improving their development potential. Such as self-produced some fire products accessories. Qihui will continue to showcase new products and technologies to the industry, so that innovation will lead us forward.
Reporter: Qihui has always advocated to regulate the industry and be the leader of international fire emergency lights. In order to achieve this goal, what aspects does Qihui do?
Liu: Qihui has always adhered to an efficient route, doing a good job in production and sales, and ensuring that the delivery date is completed within three days of the customer placing the order. Strengthen R&D and innovation capabilities to ensure that at least one new product is available every month to increase the competitiveness of products. Adhere to the channel as the king, the layout of the outlets is reasonable, and the density is moderate. In 2007, the marketing strategy plan described this pen grandly and clarified the construction and qualitative work of channel outlets. By analyzing the logistics methods of various regions in China and the development of logistics, we combined the domestic currency distribution methods. Determine which areas are suitable for logistics and which areas are suitable for special contracts. Finally, based on the service nature of Qihui products and the actual resources of the company, the nature of the channel merchants is determined. For example, Zhengzhou in Henan Province, Linyi in Shandong Province, Changzhou in Jiangsu Province, Hefei in Anhui Province, Kunming and Chengdu in Southwest China, etc., support and develop logistics points. Close to the ancient towns of Guangdong, Guangxi, Zhejiang, Fujian and other regions, it can only be divided into separate, set up special dealers. Due to the reasonable layout of the outlets, the appropriate operation mode, and the moderate positioning of products and prices, the company and the company have achieved a win-win situation.
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