The energy crisis and the awareness of energy conservation and environmental protection have made the global LED lighting market more promising. Under the conditions of economic globalization, industrial pricing power has become a key link in the industrialization and marketization of innovative technologies. For the domestic LED industry, whoever has mastered the industrial pricing power, whoever has mastered the industrial discourse right.
Domestic demand upgrades LED industry into the world's top three
With the advancement of technology, the LED lighting industry has become a new growth point for the future electronic information industry. Stimulated by the dual interests of the market and policy, the global LED industry is growing rapidly. At present, the global semiconductor lighting industry has formed a three-pronged industrial distribution and competition pattern in the United States, Europe, and Asia. Asia is dominated by Japan, South Korea, and China. The United States and Japan are world leaders in the field of upstream chip equipment; Taiwan's upstream chip and midstream packaging capabilities can not be underestimated; in Europe, traditional lighting giants Philips, Osram, etc. are strongly entering the LED lighting industry.
The reporter was informed that 2012 is a key year for the popularity of LED lighting, and the LED lighting application market is fully open. 2012 is also the key year for the global incandescent lamp ban. The high-end demand will be directly converted into the demand for LED bulbs and downlights. At the same time, the official launch of the three-party LED lighting subsidy policy and the local supporting support policies have also been introduced, creating a good LED lighting domestic demand atmosphere; since the beginning of 2012, the price decline of LED chips has slowed down, and waiters began to purchase LED products. After the external economic recovery, LED lighting demand began to emerge. It is also predicted that in 2010, the national LED lighting industry output value will exceed 150 billion yuan. It is expected that in 2015, LED's market share in China's lighting market will reach 20%, driving the industry scale to 500 billion yuan, China will enter the global LED lighting. The top three in the market.
Pricing is lagging behind the loneliness of the LED industry
China's strategic consensus on environment and energy conservation has been officially launched from the full-scale introduction of the “Twelfth Five-Year Plan†to the recent three-party LED lighting subsidy. The domestic call for speeding up the elimination of inefficient lighting products is getting higher and higher. The LED industry has been included in the country and Guangdong Province strategic emerging industry development plan. According to the "Twelfth Five-Year Plan" goal, by 2015, the luminous efficiency of China's white LED will reach the international advanced level, enter the 30% general lighting market, replace 70% of imported high-brightness chips, and realize the domestic production of MOCVD core equipment and key supporting materials. Focusing on major strategic products such as backlights and automotive lighting, we will strengthen technology integration and achieve large-scale demonstration applications. The industrial scale will reach 500 billion yuan and the development potential will be unlimited.
Faced with the reality of the LED industry frenzy, China's LED lighting industry is large but scattered, but lacks industrial pricing power in the LED industry chain. The pricing power has become a bottleneck restricting the development of the LED industry. In the global LED lighting industry, developed countries in Europe and America, do everything possible to monopolize the industrial pricing power of LEDs in the middle, middle and lower reaches. Multinational corporations also strengthen their pricing control over the industrial chain through technology patenting, patent standardization, and standard licensing. European and American countries have long-term control over the right to formulate LED pricing "rules." Although China is already the world's largest country in LED lighting production, so far, China's leading industrial pricing power in this field is still very small, which seriously restricts the development of China's LED lighting industry.
Giants compete for domestic enterprises to detonate pricing game
China's progress from LED lighting manufacturing and exporting countries to industrial and capital powers is an inherent requirement for the innovation of business models of national enterprises in the coming period. As a domestic LED lighting company, we must face the bottleneck of the pricing power of the global giants in the industry chain that is difficult to overcome in the short term, and find a feasible pricing power game breakthrough strategy to become the key to the giant competition.
"In the field of specialization, we must rely on large-scale support to become bigger, stronger, and more thorough." Galanz Yu Yuchang once commented on the advantages of scale in commercial competition. The scale of production of the enterprise determines the cost sharing of technology development and manpower input. Through scale operation, it is beneficial for enterprises to reduce operating costs and enhance competitiveness.
Technical card quality, the sword of Damsk
At present, the LED market is in the Warring States era when the princes are arguing. The price of LED products is chaotic and the quality is mixed. Therefore, high-quality, cost-effective LED products have become an urgent need in the market.
As we all know, the three main core elements of LED integrated lighting are: light source, lamps and drives. 2012 is called "the first year of LED lighting," which means change, agitation and shock. Among the opportunities for the rapid development of LED lighting, only companies with global industrial pricing power can ride the wind and waves.
In the future, global competition around the pricing power, market, resources, talents, technology, and standards of the LED industry will become more intense. It is not a one-off event for Chinese companies to gain pricing power from a global giant that has resources in the upstream industry chain and is very easy to form a price alliance. But there is no choice. In the era of “price is kingâ€, Chinese LED lighting companies must use international rules to compete with global giants to develop a high-level game, and also to create a “core-differentiated†pricing power global market leading system.
Domestic demand upgrades LED industry into the world's top three
With the advancement of technology, the LED lighting industry has become a new growth point for the future electronic information industry. Stimulated by the dual interests of the market and policy, the global LED industry is growing rapidly. At present, the global semiconductor lighting industry has formed a three-pronged industrial distribution and competition pattern in the United States, Europe, and Asia. Asia is dominated by Japan, South Korea, and China. The United States and Japan are world leaders in the field of upstream chip equipment; Taiwan's upstream chip and midstream packaging capabilities can not be underestimated; in Europe, traditional lighting giants Philips, Osram, etc. are strongly entering the LED lighting industry.
The reporter was informed that 2012 is a key year for the popularity of LED lighting, and the LED lighting application market is fully open. 2012 is also the key year for the global incandescent lamp ban. The high-end demand will be directly converted into the demand for LED bulbs and downlights. At the same time, the official launch of the three-party LED lighting subsidy policy and the local supporting support policies have also been introduced, creating a good LED lighting domestic demand atmosphere; since the beginning of 2012, the price decline of LED chips has slowed down, and waiters began to purchase LED products. After the external economic recovery, LED lighting demand began to emerge. It is also predicted that in 2010, the national LED lighting industry output value will exceed 150 billion yuan. It is expected that in 2015, LED's market share in China's lighting market will reach 20%, driving the industry scale to 500 billion yuan, China will enter the global LED lighting. The top three in the market.
Pricing is lagging behind the loneliness of the LED industry
China's strategic consensus on environment and energy conservation has been officially launched from the full-scale introduction of the “Twelfth Five-Year Plan†to the recent three-party LED lighting subsidy. The domestic call for speeding up the elimination of inefficient lighting products is getting higher and higher. The LED industry has been included in the country and Guangdong Province strategic emerging industry development plan. According to the "Twelfth Five-Year Plan" goal, by 2015, the luminous efficiency of China's white LED will reach the international advanced level, enter the 30% general lighting market, replace 70% of imported high-brightness chips, and realize the domestic production of MOCVD core equipment and key supporting materials. Focusing on major strategic products such as backlights and automotive lighting, we will strengthen technology integration and achieve large-scale demonstration applications. The industrial scale will reach 500 billion yuan and the development potential will be unlimited.
Faced with the reality of the LED industry frenzy, China's LED lighting industry is large but scattered, but lacks industrial pricing power in the LED industry chain. The pricing power has become a bottleneck restricting the development of the LED industry. In the global LED lighting industry, developed countries in Europe and America, do everything possible to monopolize the industrial pricing power of LEDs in the middle, middle and lower reaches. Multinational corporations also strengthen their pricing control over the industrial chain through technology patenting, patent standardization, and standard licensing. European and American countries have long-term control over the right to formulate LED pricing "rules." Although China is already the world's largest country in LED lighting production, so far, China's leading industrial pricing power in this field is still very small, which seriously restricts the development of China's LED lighting industry.
Giants compete for domestic enterprises to detonate pricing game
China's progress from LED lighting manufacturing and exporting countries to industrial and capital powers is an inherent requirement for the innovation of business models of national enterprises in the coming period. As a domestic LED lighting company, we must face the bottleneck of the pricing power of the global giants in the industry chain that is difficult to overcome in the short term, and find a feasible pricing power game breakthrough strategy to become the key to the giant competition.
"In the field of specialization, we must rely on large-scale support to become bigger, stronger, and more thorough." Galanz Yu Yuchang once commented on the advantages of scale in commercial competition. The scale of production of the enterprise determines the cost sharing of technology development and manpower input. Through scale operation, it is beneficial for enterprises to reduce operating costs and enhance competitiveness.
Technical card quality, the sword of Damsk
At present, the LED market is in the Warring States era when the princes are arguing. The price of LED products is chaotic and the quality is mixed. Therefore, high-quality, cost-effective LED products have become an urgent need in the market.
As we all know, the three main core elements of LED integrated lighting are: light source, lamps and drives. 2012 is called "the first year of LED lighting," which means change, agitation and shock. Among the opportunities for the rapid development of LED lighting, only companies with global industrial pricing power can ride the wind and waves.
In the future, global competition around the pricing power, market, resources, talents, technology, and standards of the LED industry will become more intense. It is not a one-off event for Chinese companies to gain pricing power from a global giant that has resources in the upstream industry chain and is very easy to form a price alliance. But there is no choice. In the era of “price is kingâ€, Chinese LED lighting companies must use international rules to compete with global giants to develop a high-level game, and also to create a “core-differentiated†pricing power global market leading system.
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