Outdoor LED displays are widely emerging in major cities in China as emerging media. Jinan has introduced large-scale outdoor LED displays since 2006. At present, there are nearly 40 large outdoor displays in Jinan.
According to outdoor advertising practitioners, the effect of outdoor LED display in Jinan is not good. “The appearance is beautiful, but the heart is very embarrassing.†The public does not recognize the LED display, and the high cost of the LED display also leads to profit. Harder. Some LED advertising screens on the street are not running well, and have been closed in order to save electricity bills.
Outdoor LED display up to 300 square meters
The reporter learned from the outdoor advertising website that the liberation bridge LED screen broadcasts 60 times a day, 15 seconds for a brand advertisement of 30,000 yuan per month, and 30 seconds for a brand advertisement of 50,000 yuan per month.
According to the reporter, there are currently 8 large-scale LED screens operated by advertising companies in Jinan City, which are mostly distributed in the prosperous business district of Jinan City, such as Hongjialou Square, Quancheng Square and Bayi Overpass.
Recently, the reporter came to Sakai Commercial Building. The LED advertising screen above it is the largest LED advertising screen in Jinan. At that time, the film "Storm" was being broadcast. The reporter found that the advertising screen of the office is adjacent to Quancheng Square and Quancheng Road, with an area of ​​about 300 square meters. The advertising screen is at the top of the commercial building, and the location is more conspicuous. The advertisements can be seen in the square or the surrounding roads.
The reporter inquired on the advertising website that the highest advertising price in Jinan is the LED large screen of Quancheng Square, and the large screen area is about 200 square meters. It has been put into use since 2010. The execution price of the execution month hanged on the Internet is 100,000 yuan, and the annual price is 1.2 million yuan.
The entire industry is currently in a downturn
Zhang Xingjun, who once operated the LED screen of Quancheng Square, told reporters that the current use of LED outdoor advertising screens in Jinan is not good, and the whole industry is in a downturn. Zhang Xingjun believes that the current investment situation of LED advertising screens is not optimistic. Although the advertising screen revenue in the prosperous areas is still acceptable, compared with other first-tier cities in China, there is still a big gap in the profit of LED advertising screens in Jinan.
At present, Xu Jianguo, deputy general manager of Shandong Fengyuan Media Co., Ltd., which operates several LED screens in Jinan, told reporters that the current development prospects of LED advertising screens are not optimistic. This is especially true for Jinan, and the whole industry is entering a downturn.
Zhang Zhijun believes that the main reason for the industry downturn is that Jinan’s economic strength is weak, and the advertising time of big brands is relatively short. “It will not be long-term and continuous investment.†Zhang Xingjun also believes that Jinan citizens recognize the LED advertising screen. The degree is low. "The public does not trust LED screen advertisements compared to advertisements such as newspapers and television and radio."
Xu Jianguo believes that for LED advertising screens, merchants do not recognize. “Because LEDs are mobile ads, in seconds, the audience’s arrival rate is low, and the audience may not notice the ads that are updated so quickly.†When the customer feels that they are not getting the corresponding rewards, they stop running.
The reporter learned that due to the failure of the LED advertising screen, sometimes it is inevitable that there is no light or damage to the screen, and the advertiser is very dissatisfied. "The failure of the screen directly affects the delivery rate of the advertisement and the perception of the merchant." Xu Jianguo said.
The monthly photoelectric fee is 20,000 yuan
Shandong Baishida Advertising Media Co., Ltd. is mainly engaged in LED display operation in Bayi Ginza and Hongjialou Square. Ms. Qu, the relevant sales department of the company, told the reporter that “the advertisements currently placed on LED advertising screens are basically real estate advertisements. However, real estate developers believe that LED advertising screens can be played in a roll-up, 24 hours a day, and more inclined to albums, outdoor big cards, wall advertisements, etc."
Zhang Xingjun believes that the high cost of LED screens is the main reason hindering its profitability. The fixed expenses such as electricity, maintenance, maintenance and management fees are large, which causes most outdoor advertising companies to make ends meet. "As far as the cost is concerned, the monthly fixed cost of the advertising screen is as high as 120,000-130,000. After 5 years of use, the LED screen will undergo a large-scale renovation, which is a huge amount."
Xu Jianguo said that the cost of running LED screens is indeed very high. “The average monthly electricity cost is 20,000 to 30,000 yuan, and the annual fixed expenditure of 2 million to 3 million yuan, plus regular maintenance and repair, is very expensive. "The speed of electronic screen replacement is too fast, and it requires frequent maintenance and repair, which undoubtedly increases the burden on the operators.
“When the LED advertising screen just entered the market, it was a new thing, so it triggered a large-scale investment setup, but the actual loss caused many LED advertising screen operators to suffer.†Xu Jianguo said that many operators have failed to attract investment, in order to save electricity bills. Simply turn off the LED screen. “In addition, many advertising screens are closed for the day and open for the night.â€
( This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED . Readers need to verify the relevant content by themselves. )
According to outdoor advertising practitioners, the effect of outdoor LED display in Jinan is not good. “The appearance is beautiful, but the heart is very embarrassing.†The public does not recognize the LED display, and the high cost of the LED display also leads to profit. Harder. Some LED advertising screens on the street are not running well, and have been closed in order to save electricity bills.
Outdoor LED display up to 300 square meters
The reporter learned from the outdoor advertising website that the liberation bridge LED screen broadcasts 60 times a day, 15 seconds for a brand advertisement of 30,000 yuan per month, and 30 seconds for a brand advertisement of 50,000 yuan per month.
According to the reporter, there are currently 8 large-scale LED screens operated by advertising companies in Jinan City, which are mostly distributed in the prosperous business district of Jinan City, such as Hongjialou Square, Quancheng Square and Bayi Overpass.
Recently, the reporter came to Sakai Commercial Building. The LED advertising screen above it is the largest LED advertising screen in Jinan. At that time, the film "Storm" was being broadcast. The reporter found that the advertising screen of the office is adjacent to Quancheng Square and Quancheng Road, with an area of ​​about 300 square meters. The advertising screen is at the top of the commercial building, and the location is more conspicuous. The advertisements can be seen in the square or the surrounding roads.
The reporter inquired on the advertising website that the highest advertising price in Jinan is the LED large screen of Quancheng Square, and the large screen area is about 200 square meters. It has been put into use since 2010. The execution price of the execution month hanged on the Internet is 100,000 yuan, and the annual price is 1.2 million yuan.
The entire industry is currently in a downturn
Zhang Xingjun, who once operated the LED screen of Quancheng Square, told reporters that the current use of LED outdoor advertising screens in Jinan is not good, and the whole industry is in a downturn. Zhang Xingjun believes that the current investment situation of LED advertising screens is not optimistic. Although the advertising screen revenue in the prosperous areas is still acceptable, compared with other first-tier cities in China, there is still a big gap in the profit of LED advertising screens in Jinan.
At present, Xu Jianguo, deputy general manager of Shandong Fengyuan Media Co., Ltd., which operates several LED screens in Jinan, told reporters that the current development prospects of LED advertising screens are not optimistic. This is especially true for Jinan, and the whole industry is entering a downturn.
Zhang Zhijun believes that the main reason for the industry downturn is that Jinan’s economic strength is weak, and the advertising time of big brands is relatively short. “It will not be long-term and continuous investment.†Zhang Xingjun also believes that Jinan citizens recognize the LED advertising screen. The degree is low. "The public does not trust LED screen advertisements compared to advertisements such as newspapers and television and radio."
Xu Jianguo believes that for LED advertising screens, merchants do not recognize. “Because LEDs are mobile ads, in seconds, the audience’s arrival rate is low, and the audience may not notice the ads that are updated so quickly.†When the customer feels that they are not getting the corresponding rewards, they stop running.
The reporter learned that due to the failure of the LED advertising screen, sometimes it is inevitable that there is no light or damage to the screen, and the advertiser is very dissatisfied. "The failure of the screen directly affects the delivery rate of the advertisement and the perception of the merchant." Xu Jianguo said.
The monthly photoelectric fee is 20,000 yuan
Shandong Baishida Advertising Media Co., Ltd. is mainly engaged in LED display operation in Bayi Ginza and Hongjialou Square. Ms. Qu, the relevant sales department of the company, told the reporter that “the advertisements currently placed on LED advertising screens are basically real estate advertisements. However, real estate developers believe that LED advertising screens can be played in a roll-up, 24 hours a day, and more inclined to albums, outdoor big cards, wall advertisements, etc."
Zhang Xingjun believes that the high cost of LED screens is the main reason hindering its profitability. The fixed expenses such as electricity, maintenance, maintenance and management fees are large, which causes most outdoor advertising companies to make ends meet. "As far as the cost is concerned, the monthly fixed cost of the advertising screen is as high as 120,000-130,000. After 5 years of use, the LED screen will undergo a large-scale renovation, which is a huge amount."
Xu Jianguo said that the cost of running LED screens is indeed very high. “The average monthly electricity cost is 20,000 to 30,000 yuan, and the annual fixed expenditure of 2 million to 3 million yuan, plus regular maintenance and repair, is very expensive. "The speed of electronic screen replacement is too fast, and it requires frequent maintenance and repair, which undoubtedly increases the burden on the operators.
“When the LED advertising screen just entered the market, it was a new thing, so it triggered a large-scale investment setup, but the actual loss caused many LED advertising screen operators to suffer.†Xu Jianguo said that many operators have failed to attract investment, in order to save electricity bills. Simply turn off the LED screen. “In addition, many advertising screens are closed for the day and open for the night.â€
( This article is reproduced on the Internet. The texts and opinions expressed in this article have not been confirmed by this site, nor do they represent the position of Gaogong LED . Readers need to verify the relevant content by themselves. )
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