Japanese media reveals Samsung’s true purpose of approaching BYD

South Korea's Samsung Electronics announced on July 15 that it will contribute to BYD. The proportion of investment and the amount of investment have not yet been determined. According to Korean media reports, it is expected to be about 3 billion yuan to ensure a 2% stake. The reason why Samsung is close to BYD, which leads the Chinese market in the field of eco-cars such as pure electric vehicles (EVs), is the lack of a sense of crisis in the auto parts business such as automotive semiconductors. Some people believe that in order to promote the sales of car batteries, Samsung hopes to obtain the Chinese government's certification.

"Strengthening the semiconductor business of pure electric vehicles is the main purpose. In the future, we will negotiate various business cooperation." Samsung made the above statement on the same day to fund BYD. In addition, BYD also disclosed its negotiations with Samsung on the same day through its listed Shenzhen Stock Exchange. On this basis, it issued a statement saying that the two parties will jointly grasp the huge opportunities for the rapid development of global electric vehicles and promote the related electric vehicle business. Sustainable development.

The Chinese eco-car market, which is the core of cooperation between the two parties, is expanding rapidly. Sales of pure electric vehicles and plug-in hybrid vehicles (PHVs) reached approximately 330,000 units in 2015, up from 4.4 times in the previous year due to the government's generous subsidies.

Leading the fast-growing market is BYD, a well-known shareholder with investment companies led by Warren Buffett, a famous American investor. The company's FY2015 (as of December 2015) sales of pure electric vehicles and plug-in hybrid vehicles totaled 58,000 vehicles, this fiscal year plans to sell 12 to 150,000 vehicles. In addition, the amount of semiconductor and electronic components that are indispensable for vehicle control is also very large. And Samsung is taking a fancy to this.

Samsung occupies the world's largest market share in the field of storage semiconductors used in smartphones, but it lacks presence in the automotive semiconductor industry as a growth market. Not only semiconductors, Samsung’s Samsung SDI, which is engaged in the lithium-ion battery business, has the largest share of the world in the field of smart phones, but it is only used in the field of lithium-ion batteries for pure electric vehicles and plug-in hybrids. Ranked 6th in the world. How to strengthen the business becomes a topic.

In fact, from the Chinese car battery market alone, there is not much time left for Samsung.

"This time there is no drama." In the office of the Samsung Chinese legal person located in Beijing, many people were frustrated between the teams responsible for negotiating with the Chinese government in late June. Samsung filed an application for obtaining a national certification as a car battery company, but it was rejected.

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