Internet TV is hitting traditional TV with "high quality and low price"

In spite of these years, TV has been sing and the prediction that television will be eliminated is still on the horizon. But from the run, brothers, I am a singer, the ratings of these variety shows can be seen, television's life is still full of vitality.

This is due to the increasing level of production of television content. On the other hand, because of the rise of Internet TV, watching TV is no longer a passive action. Instead, it can be used on demand and viewed. It is understood that the proportion of reviewing and on-demand broadcasting of variety shows and TV shows is even higher than that of the premiere.

Broadband HDTV is on the rise

In the past one or two years, a kind of broadband network has been used to integrate technologies such as the Internet, multimedia, and communications technologies. The Internet TV provided to home users is quietly occupying the TV market. Currently, the more common products on the market such as the Xiaomi box, Leshi box, and China Unicom Wo family broadband television. The business is developing very fast. Not only has it grown and grown in China, but it is also actively promoting Internet TV related services abroad. Recently, the Canadian Radio, Television, and Telecommunications Commission announced the development of Internet TV in Canada in recent years. Compared with the same period in 2014, it has grown, and the market value in 2014 reached as much as $6.5 billion.

On May 25th, Chris Brown, executive vice president of the American Broadcasting Television Association, saw a decline in the number of TV satellite TV users before, but the number of viewers via the Internet is growing at a rate of 10% per year, while Internet TV users in the United States The number has grown very rapidly.

The digital TV world revenue forecast report pointed out that by 2020, Internet TV revenue will climb to 27.9 billion U.S. dollars, three times that of 2010. From 2014 to 2020, the United States will increase its operating revenue by 1.3 billion U.S. dollars, reaching 9.5 billion U.S. dollars. Canada ranked second with US$2.3 billion. China, ranked third, will add $1.1 billion in revenue to reach $2.1 billion.

Fiber optic transformation is a prerequisite


Since Internet TV has become a trend for the future of television, how can you enjoy it as an ordinary user? It looks like a set-top box, but it is actually a bit higher than the threshold of a set-top box. Because it requires a high-bandwidth network, fiber is a prerequisite. If users are still using copper cables and use 2M, 4M bandwidth, then the role of HD will disappear. Therefore, fiber optic transformation is a prerequisite for watching Internet TV. So what kind of function does Internet TV generally have?

Taking the Wojia broadband TV launched by Beijing Unicom as an example, it is a high-definition home television platform jointly built by Beijing Unicom, Beijing TV, and TV. Can provide hundreds of TV channels, thousands of interactive education, 10,000 karaoke OK, 100,000 hours of television programs. In the current ultra-clear, high-definition aspects of the user's attention, it can provide Blu-ray high-definition Dolby audio-visual enjoyment, as well as the upcoming 3D, 4K features. It also has hundreds of live channels, as well as the country's largest genuine library. Moreover, all live channels can be viewed in real time for 2 hours, and popular channels can be viewed in 7 days. In addition, several main functions of Karaoke, Rainbow Music, Education Online, and TV Lottery are also provided in the application interface. In the community section, many convenience services are provided, including reservations, train inquiries, plane bookings, and catering reservations for more than one hundred hospitals in Beijing.

What is the difference between it and the most traditional TV cable set-top boxes used in Beijing?

First of all, Wojia broadband TV is using Unicom's broadband network, integrating Internet, multimedia, communications and other technologies to provide home users with a variety of interactive services including digital television; and traditional cable TV set-top boxes is a broadcast network , Internet, multimedia, modern communications and other technologies in one, with TV and high-definition interactive set-top boxes as the terminal, to provide users with a variety of video and application services.

Secondly, in addition to live channels, Wojia Broadband TV also provides rich interactive information services such as on-demand, back-to-view contents, special topics, applications, communities, and life; while the focus of traditional cable TV set-top boxes is still biased towards traditional broadcast television services. Less service content.

Whether broadband TV tariffs have advantages

The monthly price of traditional TV in the Beijing market is 18 yuan. What is the cost of Unicom's WoTV broadband TV?

According to the policy released by Beijing Unicom, the current non-time-paid monthly subscriptions for fiber broadband users and smart Wojia users can receive free HD set-top boxes and enjoy free use of two years of preferential policies, the equivalent of two years watching TV at no cost, saving 432 yuan . Wojia broadband TV tariffs have considerable advantages over traditional TVs. After all, Unicom is the dominant broadband operator in Beijing and has significant advantages in fiber network coverage. The free two-year Wojia broadband TV service on fiber networks is also It is a manifestation of an enterprise's benefit to consumers.

According to the introduction of Beijing Unicom, the Wo family broadband TV business exclusive bandwidth, does not occupy the Internet bandwidth, and broadband Internet access will not affect each other. Taking a 20M fiber user as an example, equal to 20M fiber broadband is used for broadband Internet access, and 10M independent broadband is TV exclusive. This has the advantage of not interfering with each other and not affecting each other's network speed. Therefore, broadband users do not have to worry about Wojia broadband TV will affect the speed.

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