Internet custom home appliance brand commander unveiled Shanghai Home Fair

As a brand positioned on the Internet, the commander of the appliance giant Haier Group has used a completely different approach from the traditional home appliance industry since its birth. After many years of exploration and experimentation, the current commander has a deeper understanding of user needs, especially the needs of young users.


The product displayed by the commander this year is based on the main fashion customization, taking into account young people's demanding appearance and industrial design, introducing the famous Dutch artist Mondrian's geometric style works. A set of yellow appearances of various appliances symbolizes the passion and vitality of young people. Users can also personally design their favorite home appliance appearance models and graffiti, and they can do whatever they want.

Of course, the commander did not use customization as his own label this year. According to the United States' latest prediction of "ten changes in the future of technology," "personality customization" is ranked first. Household appliances also gradually tend to bid farewell to icy and monotonous industrial products, becoming a brand-new field in which people demonstrate their individuality and publicize their attitude towards life. Consumers' diversification of demand for home appliances is creating a huge incremental market.

Therefore, as early as 2011 the commander of electrical appliances will position itself as "custom home appliance brand." In the process of long-term interaction with users, the commander discovered that the current home appliance market has a pain point that product homogeneity cannot meet the individual needs of consumers. On the basis of fully understanding the needs of users, the commander put forward the idea of ​​Internet customization, and always adhered to the user's needs as the basis, and quickly met the personalized needs of users in the Internet era by means of “on-demand, on-demand production”.

"In addition to customization advantages, the commander also adopted the virtual reality network integration model to use the Internet to quickly obtain personalized user needs, and relying on Haier Group's powerful logistics network, service network and marketing network, information network advantages, quickly meet the needs of users under the line, Received the recognition of many users, especially young users.” The commander at the scene told the reporter that on the first day of the exhibition, the consumers who came to experience the tour at the commander’s exhibition area were no less than 10,000 people.

We also found surprises in addition to large appliances at the commander's booth. For example, a very personal Xiaoshuai private theater was exhibited this time. This product is a new generation of smart mobile projection, supports the entire network to search for the latest massive video viewing, is a real sense of the pocket cinema. This kind of product is generally difficult to appear in the traditional household electrical appliance enterprises, but only in the Internet appliance company that takes into account the needs and usage habits of the young people, will launch such products according to the needs of users.

Therefore, to a certain extent, a company like the commander of a commander who creates the needs of a user will no longer be a traditional household electrical appliance company, but an ecosystem. The focus of its competition is not to manufacture products, but to provide the best for users. Experience.