Included in the video industry's three major measurement standards: Webpage + client coverage

With the rapid development of mobile Internet, various video websites have entered the multi-terminal market such as PC and mobile terminal on the basis of the original web platform. The online video industry no longer measures the status of the industry through a single web page coverage. The client's comprehensive user coverage has gradually become one of the three major standards for measuring the strength of the video industry.

According to a series of video website operation data released by iResearch iUserTracker recently, in July 2012, from the perspective of single page coverage, the top three were Youku, Tudou and iQiyi, but integrated webpage and client coverage. After that, Youku maintained the industry's dominant position with a monthly coverage of 269 million yuan, followed closely by Thunder and Tencent videos, and Thunder saw a 2.6 billion integrated coverage that was slightly inferior to Youku, ranking second in the video industry. Tencent Video ranked the third with 240 million users; from September data shows that comprehensive webpage and client coverage, Youku, Thunder, Tencent video still maintain the top three positions in the industry; and released from iResearch According to the latest data from October, Thunder has continued to occupy the top three positions in the industry with an average of 36.24 million comprehensive user coverage.

After experiencing the development of the web page to the client, the coverage of a single web page or client user is no longer sufficient to illustrate the coverage of the video industry. Measuring the strength of the video enterprise through the integrated user coverage of the web page and the client is gradually gaining recognition in the industry. Together with the number of UVs and the length of use, they have become the three major criteria for judging the strength of the video industry. With its high-definition picture quality and industry competitive advantages, Thunder has continued to maintain its top three industry positions in comprehensive user coverage.

The online video industry has always been a constant battlefield. Companies are struggling to compete for their own place. There is a short video strategy to gain market access, focusing on long-term video operations, and deep-rooted self-control content... The homogenization of the video industry is gradually being broken, and both are occupying the market through differentiated competition.

After the merger of Youku Tudou, Youku still takes UGC's advantages in terms of content to occupy an industry advantage under the dual platform operation; Tencent Video, as a rising star, is backed by a powerful group behind, and through the refinement and operation of major events and news events, Tencent video is fast. To achieve its increase in users, successfully squeezed into the first echelon of the video camp.

After seeing the development trend of the industry, Xunlei also took advantage of its differentiated competitive characteristics in film marketing, quickly developed in the video industry, and gradually occupied the mainstream camp of the video industry. Thunder to see the CEO Liu Feng also said at the industry conference several times that Thunder will continue to increase the force in the film and the film industry's comprehensive service chain. According to authoritative data, movie users of online video have exceeded 200 million, accounting for almost half of online video users. Thunder sees through its segment of genuine high-definition movies, gathered a large number of high-value sticky users, and stayed in the industry's TOP3 camp.