Recently, in the semi-annual performance report of Huawei's consumer business, CEO Yu Chengdong revealed that Huawei's smart speaker research and development has reached about 70-80%, and will be released soon. Industry insiders predict that Huawei is very likely to release its first smart speaker around October this year to catch up with the annual double eleven rush. Since then, Huawei's smart home "big ecology" will add newcomers, and it is getting closer to achieving the goal of ecological closed-loop.
Similar to Apple's HomePod, Huawei has always been hesitant on the smart speaker project. Due to repeated denials by senior management in the past, smart speakers have also become one of Huawei's most "difficult to produce" hardware projects in recent years. Despite the late entry, Huawei still has many unique advantages compared with other manufacturers in terms of technology accumulation and ecological layout.
First of all, the advantages of the operating system. As we all know, the main operating systems of home Internet of Things products on the market today are basically cut based on the Android system. Since they are transplanted from the mobile terminal, they often face the diversified Internet of Things products. There will be many unacceptable situations. Huawei has been deeply involved in the smart home ecology for many years, and has already had its own special operating system LiteOS for the Internet of Things system. Although the operating system is only 10K, it is enough to adapt to various Internet of Things application scenarios.
Secondly, Huawei is also very skilled in the accumulation of chip technology. The domestic smart speaker industry chain complies with the "Twenty-Eight Rule". Only the top players in this field can truly participate in the creation of smart speakers and earn 80% of the head’s profits. Many industry chain players are more of a supporting role. Cheap labor and low-profit accessories share the remaining 20% ​​of the profits, and the chip is the core part. As we all know, Huawei is currently the most successful company in the domestic chip field. Its IoT-based chip product line has also been actively deployed on a large scale in recent years. Therefore, compared with other companies, Huawei can create more differences with chip technology.化 advantage.
Finally, in terms of mobile phone market share, Huawei has an absolute huge share. As the largest mobile phone manufacturer in China, Huawei's large number of mobile phone users is a valuable asset for its development of other hardware products and ecology. If it can find a better integration point between mobile phones and smart speakers, it can give full play to its user resources and mobile phone products. With resource advantages, it is not difficult for Huawei to achieve corner overtaking in the field of smart speakers.
However, with the entry of more and more players such as Ali, JD.com, Baidu, Xiaomi and NetEase, coupled with one after another ultra-low price "subsidy cards", now the domestic smart speaker market has completely become a "slaughter field" of price wars. ". Some people in the industry say that Xiaomi’s Xiaoai smart speakers basically only make a dollar when they are sold, while Ali Tmall Elf, Sugar Cube, and Jingdong Dingdong are all inverted posts, and all major giants have done it. Post a few hundred million more psychological preparations. Therefore, at this stage, if other manufacturers want to enter the game, they must also rely on low prices and subsidies to introduce them in a short time, otherwise they can only kill themselves. This is obviously full of challenges for Huawei, a latecomer who has been working on technology. of.
Of course, for Huawei, which is eager to build a "big ecology" for smart homes, smart speakers are indispensable. In the face of increasingly “malignant†competition and erratic future market prospects for the smart speaker industry, it is questionable whether Huawei is really worth investing heavily and blindly spending huge amounts of subsidies, but if it is not ruthless, it will only end up in the end. Dejectedly left for the loser. Therefore, for the future development of the smart speaker business, if Huawei cannot open up new ways of playing (such as cooperating with operators to explore new sales channels), then Huawei and even more domestic mobile phone manufacturers entering the field in the future may only succeed or fail in the "first line". between".
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