On the morning of June 30, 2017, Hua Digital Media Network Co., Ltd. and Shenzhen Jiachuang Video Technology Co., Ltd. signed the “Cooperative Agreement for Co-Innovation Pilot Virtual Reality Service†in Shenzhen. The two sides conducted in-depth exchanges and discussions on how to conduct and discuss the future business model of wired network VR in pilot cities. Vice President of Hua Digital Media, Mr. Chen Kunjiang, Chairman of Jiachuang Video Communications, and Zhang Haichuan, General Manager, attended the meeting.
As a next-generation computing platform and interactive platform, virtual reality technology has broad prospects for development. Under this background, Hua Digital Media and Jiachuang Video have signed cooperation agreements for piloting virtual reality services based on the respective advantages of both parties, making full use of the advantages of high-bandwidth transmission and stability of broadcast and television networks, and the research and development of technology related to Jiachuang Video in virtual reality. The results of content production will jointly develop the industrialization and operation cooperation of “Virtual Reality + Radio and Television†(ie, “VR + Radio and TVâ€), and jointly build an international leading radio and television virtual reality broadcast control cloud platform and terminal business presentation system. The two parties will jointly participate in the piloting of VR-related services in the Wah Group's network and accumulate operational experience to provide a large-scale promotion of virtual reality services and achieve a solid foundation for the industrialization of VR+ radio and television.
Deepening their own subdivisions
VR and Broadcasting successfully docked
In fact, before the VR technology became a star power, the two sides have been deeply involved in the blue ocean that combines virtual reality with the cultural industry, and both have become leaders in their respective professional fields.
Hua Digital Media Network Co., Ltd. (hereinafter referred to as “HuaDai Mediaâ€) is a company that specializes in the operation of digital television networks and the development of new media. It is the nation's largest operator and comprehensive service for integrated digital content such as interactive TV, mobile TV, and Internet TV. One of the providers, ranking first in the nation's new media and triple play industry development, has nearly 30 million cable TV users.
Under the three strategic guidelines of “New Network + Applicationâ€, “New Media + Contentâ€, and “Big Data + Development†of the Huada Group, Hua Nuo is moving toward the goal of “smart new network, fusion new mediaâ€. Steps approaching. In June of last year, as one of the important measures to promote the three strategies of the Huada Group, Hua Digital Media launched a nationwide search for a cable network VR solution, and contacted several domestic industry providers and integrators to discuss the industry of cable network VR. Chain complete solution. In August, Huaxing’s own platform, resources, operations, and other advantages were integrated and the “Hua Number 4K·VR Strategic Product Launch Conference†was held. Huaxin 4K channel and 4K on-demand zone, 4K smart set-top box, and China Cable TV network transmission VR solutions and other new products are hot.
Coincidentally, Shenzhen Jiachuang Video Technology Co., Ltd. (hereinafter referred to as "JiaChuang Video") has long been committed to the research and development of related technologies in the field of broadcast and television video, and has been engaged in the editing, transmission, broadcasting and operation of video services for more than 10 years. With experience in technology accumulation and market cultivation, we have established a digital TV business operation platform and integration service for nearly 100 operators in China, covering more than 100 million digital TV users. It is a leading company in the construction of large-scale software systems and integration of network systems in the domestic broadcasting and TV industry. .
In March of last year, Jiachuang Video Communications took the lead in bringing virtual reality content to millions of households through cable TV networks and cable TV terminals. At the same time, it signed a strategic cooperation framework agreement with several national key laboratories to jointly conduct related technical research and standards. Formulation and industrialization promotion. In April of the same year, Jiachuang Vision invested in the preparation of Beijing Yijing Technology Co., Ltd. as a strategic platform for the integration of virtual reality content. In February of this year, Jiachuang Video released the research and development achievements of “VR+ Broadcasting†based on cable TV networks and cable TV terminals...
At this point, the "VR + radio and television" industrialization promotion model formally entered the reality from the concept.
Gathering industrial advantages, try a variety of formats
Build a "VR City"
Hua Digital Media and Jiachuang Video jointly participate in the joint innovation and jointly complete the necessary verification of the previous period, such as verification of technology, market, user feedback and influence. Collecting relevant feedback extensively and conscientiously summarizing the experience of pilot broadcasting, in order to further improve and improve technical systems and innovative business models, thus promoting the virtual reality business on a large scale, creating the largest ecological chain of the virtual reality industry, creating a “VR city†and creating basic conditions. Accumulate necessary experience.
Hua Digital Media will select pilot cities and pilot virtual reality services within the coverage of Jiachuang Video China Networks, and select a certain number of qualified digital TV users as pilot users of virtual reality services. During the piloting period, the two parties will mainly adopt two forms of business, the panoramic video service and the VR video service. The two business forms have their own characteristics and support each other, fully embodying the characteristics of virtual reality technology and the characteristics of broadcasting and television. Both of them support both broadcast and live broadcast formats.
At the same time, under the support of national and local policy support, the promotion of local resources such as culture, tourism, education, and other characteristic advantages will provide digital TV users with an unprecedented variety of virtual reality video viewing experiences. Strive to convert digital TV users in the network into virtual reality digital TV users.
Hua Digital Media vice president of excellence said that through "VR + radio and television" to promote the industrialization of virtual reality, which is to further build the virtual industry's largest ecological chain, has important practical significance. In the future, as the cooperation continues to deepen, the two parties will further explore various new business models such as the combination of virtual reality business and traditional business, combination of size and screen, single and two-way integration, and online and offline integration to discuss paid VR and VR advertisements. New operating models such as product placement advertising, VR live streaming, VR on demand, and event operations have enabled Virtual Reality, the most advanced information technology, to serve the largest number of people and build a “VR city†ecosystem.
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