Hisense took a new step in the European Cup and increased brand influence

Hisense and the European Cup have historical significance. As the strongest soccer tournament in the world, the European Cup has the most extensive fan audience in China; as the world's second largest economy, Chinese brands need the top display platforms like the European Cup. Hisense is the first person to eat crabs and will get a lot of brand exposure: 2016 European Cup TV broadcast will cover more than 230 countries and regions in the world, with an average of over 150 million live viewers per audience, and the cumulative audience is expected to exceed 7 billion, only China There will be more than 1.2 billion people watching.




Hisense and the European Cup have historical significance. As the strongest soccer tournament in the world, the European Cup has the most extensive fan audience in China; as the world's second largest economy, Chinese brands need the top display platforms like the European Cup. Hisense is the first person to eat crabs and will get a lot of brand exposure: 2016 European Cup TV broadcast will cover more than 230 countries and regions in the world, with an average of over 150 million live viewers per audience, and the cumulative audience is expected to exceed 7 billion, only China There will be more than 1.2 billion people watching.


Opening Ceremony Shanghai Letter displayed the first Chinese and English advertising, the Chinese version was "Hisense TV, China's first" and the English version was "Hisense, CHINA'S NO.1 TV BRAND". Hisense has been the No. 1 seller for 13 consecutive years in China and replaced Sony in 2015, making it the top three in the world. According to the latest first-quarter data from IHS, Hisense’s global shipment share reached a record high of 6.5%, and the average TV price is only a dollar difference from LG.

During the European Cup, Hisense will be co-branded with nine world-class brands such as Adidas, Coca Cola and McDonald's. Hisense LOGO will also appear on the face of the ticket and the official background. Hisense's 4K TV and 4G mobile phone will also serve this session. Events. In the FANZONE (fans area) of 10 European cities in France, Hisense will set up an exclusive exhibition area to fully display its numerous products. The Hisense European Cup Baby 8 will also make its debut in the European Cup.

Hisense's European Cup sponsorship interest will continue until 2018. With continuous exposure, the influence of Hisense's global brand will leap to a new level.

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