Highlight the manufacturing power of big countries, interpretation of TCL Germany IFA new conference highlights

The highly anticipated global consumer electronics show, the Berlin International Consumer Electronics Show (IFA), is about to open. As the world's top three Chinese companies in the color TV industry, TCL took the lead in launching a new product launch in Berlin, Germany, and officially launched a new series of TVs featuring the artificial intelligence system, the X6, C5, and P6 televisions, highlighting its status as a “Great Power”. The brand's self-confidence and strength.
Strength One: Chinese Made IFA Have Indispensable Factors to Win World Respect

Li Dongsheng, chairman of TCL Group, debuted a new product launch conference and said in the opening remarks that this year was the seventh time TCL participated in the IFA exhibition. The TCL IFA booth area has also expanded from more than 700 square meters in 2011 to more than 1,800 square meters today; The TCL Multimedia 2017 global new product launch event is also held here, which is an exciting change. These are not only the changes of TCL, but also the epitome of the rise of the entire Chinese manufacturing industry in the international market.

“We chose to hold a global launch conference for new products at IFA in Germany because this is an excellent opportunity to show the world the power of Chinese manufacturing. In particular, the IFA exhibition was held in Berlin, Germany. German manufacturing has always been known to the world. TCL is paying tribute to this. When it comes to craftsmanship, we always remind ourselves to continue to innovate beyond, instead of simply copying. China's manufacturing is confident and has such strength, said Wang Cheng, Vice President of TCL Corporation, TCL Multimedia COO and General Manager of China Business Unit.

As Chinese-made products have gained higher and higher ratings in terms of quality, the influence of China's own brands has also gradually increased. Today, TCL is leading the craftsmanship of the big country brands into the living room of global consumers and gaining more recognition. The experience from scratch to the top three in the global market lies in TCL’s continuous innovation and development, especially in high-end markets controlled by home appliance companies in countries such as Japan and South Korea. For example, in the North American market, TCL has been evaluated for three consecutive years. The fastest growing TV brand in the US market. As one of the first Chinese technology brands to enter overseas markets, nearly half of TCL’s revenue comes from markets outside China. In the future, TCL will also speed up its operations in Europe, the United States and Southeast Asia as well as India, Brazil and Russia.
Strength 2: TCL 65-inch X6 XESS Private Theater Recreating the Classic At this conference, the X/C/P three series of new products were released by TCL Multimedia senior designer Tiago Abreu, the most important one being the concept of artistic aesthetics. The 85-inch X6 XESS private cinema, a super flagship product created with cinematic sound and picture technology, was enhanced in terms of picture quality, sound quality and design. It is expected to be listed in the domestic market in mid-September, with a pre-sale price of 9,999 yuan.

Quality: In order to achieve the cinematic quality effect, X6 XESS private cinema uses a stable and reliable inorganic quantum dot material, featuring high color gamut, high color capacity, pure color, and long color, so that the X6 is displayed on the screen. Reached the peak of the world.
6 Using the local dimming 600 partitioned Galaxy multi-zone backlight control technology, 1200 pure light sources precisely control the brightness, ensuring excellent image quality while achieving a breakthrough in the distance of the backlight OD12. The thickness of the X6 machine is only 24.8mm, while the industry's multi-backlit partitioned large-screen TVs usually have a thickness of 30-50mm. Whether it is a picture or a dark detail, it can be clearly presented.

The X6 XESS private cinema also carries Dolby Vision HDR technology. HDR innovations provide support for Dolby's most advanced cinemas globally. With this technology, Dolby Vision can achieve higher brightness and contrast, as well as more comprehensive and richer colors, thereby rewriting the home TV experience.
Sound quality is an important condition for whether a television can be called a private cinema. The X6 uses Dolby Panasonic, DTS:X sound technology and Harman Kardon 7.1.4 sound, which is the world's first top-notch TV with 12-channel sound. Dolby Panorama sounds an immersive listening experience that allows sound to appear and move anywhere around you, including over the top of the head, making the audience feel as if they are in a fun story.

In the aspect of designing technology, the most intuitive impression of the X6 XESS private cinema is elegant and noble, like precious works of art in the family. TCL skillfully blends Eastern design thinking with Western modern design styles to create a new international design style unique to the X6 XESS private cinema. Inspired by nature and craftsmanship, the X6 uses a glossy walnut finish and reddish-brown metal for local embellishment. The perfect combination of technology and art has made the X6 as elegant and elegant as luxury art.
In addition to the super flagship TV X6, TCL has also released C5 Urban Blues TV and P6 Ultra Thin TV. C5 Urban Blues TV is a product tailored for urban crowds who have a unique and distinctive personality badge, a broader vision and a great desire for the pursuit of quality of life. P6 Ultra Thin TV is a product created for the now 80s and 90s that are now independent, confident and fashionable. Currently listed in the country, users can go to the United States, Suning and other stores to buy.
Strength III: Artificial Intelligence (AI) is shocked by European partners. For artificial intelligence that sweeps the field of science and technology and changes human life, Tiago said that TCL has already performed a technical layout. The three major series of X/C/P are equipped with TCL labor. Smart little T. For the current users with painless interaction, inaccurate content acquisition, and unconnected smart devices, the TCL Artificial Intelligence TV relies on multiple interaction technologies such as far-field voice, robot vision, and smart sensors, enabling the TV to be controlled without a remote controller.

In addition, the artificial intelligence T can help the user to reach the desired content in one step, and can also implement personalized content recommendation for different users. TCL cooperates with providers of globally renowned Internet resources such as Google and Baidu to provide users with comprehensive, timely and accurate big data resources. The TCL Artificial Intelligence T accompanies you more and knows you better.

Gong Jing, general manager of Baidu’s Secret Business Unit at the press conference, stated that as an Android system in the artificial intelligence era, DuerOS hopes to export Baidu’s high-quality resources and AI capabilities to industry partners and jointly create the ultimate voice interactive experience. DuerOS is very pleased to cooperate with TCL. This represents the strong strategic alliance between artificial intelligence giants and home appliance giants. It will revolutionize television voice interaction and bring users the most exquisite experience.
The global color TV market has accelerated the transformation and upgrading of high-end, quality, and intelligence. At the same time, the market has also abandoned the traditional competition methods such as homogenization and price war. Whoever masters the core technology direction can occupy the development opportunity. As the leading brand of domestic quantum dot TV, TCL has continuously increased technological investment, promoted technological advancement and application, and constantly improved the layout of quantum dot products, gaining a double harvest of market and reputation. At the same time, TCL took hold of this year's hot artificial intelligence technology. TCL developed artificial intelligence T to get rid of the phenomenon of homogenization of similar products in the market. Through a series of advanced interactive technologies, it can bring more perfect personalization to users. Experience.
With the improvement of the ability to create and innovate, China’s own brands will be able to release more in the international market with higher quality products and more influential brand power under the guidance of companies represented by TCL. vitality.

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