According to relevant survey data, global TV shipments in the first quarter of 2018 increased by 7.9% compared with the same period last year, reaching 50.6 million units. Among them, liquid crystal display (LCD) TV shipments rose 7.5% to 50.1 million units, while organic light-emitting diode (OLED) TV shipments rose 115.8% year-on-year to about 470,000 units.
According to the latest IHS Markit report, shipments of LCD TVs in 2017 fell by 3.6%. As the average retail price of TV has fallen less than expected, it has had a negative impact on the demand of consumers in many regions. However, the decline in LCD panel prices at the end of 2017 and early 2018 has contributed to better pricing in the end market in the first quarter of 2018; at the same time, before the 2018 World Cup, due to promotions in some major emerging market regions The shipments of many TV brands have also increased to varying degrees.
IHS Markit executive director Paul Gagnon said: "Emerging markets like Latin America have a very strong seasonal response to the World Cup. Especially in Eastern Europe, as the World Cup will be held in Russia this summer, demand in the region is expected. Will soar."
In the first quarter of 2018, TV shipments in Latin America increased by 40% compared with a year ago, with shipments of 50-inch and larger TVs increasing more significantly. According to relevant survey results, Latin America has the highest average selling price in emerging market regions.
In the survey results, despite the average display screen size of 47.3 inches, China's average selling price is at least 446 US dollars. Gagnon pointed out: "The lower LCD panel prices make the pricing competition for Chinese local brands more intense."
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