——Discussion on the location selection of the lighting market
With the development of the lighting and lighting industry and the increasing demand for lighting fixtures, the existing lighting stores can not meet the demand, more and more lighting market has sprung up all over the country. A new question is placed in front of the operators of the lighting market: how should the lighting market be sited? What factors influence the choice of location in the lighting market? How to find the best balance between people flow and land price? How is the location of the lighting market combined with urban planning and business planning?
Site selection is a key factor in the success of market operations
Qiu Weijun, General Manager of Xinliuying Road Lighting Plaza
The choice of shop address is good or bad, and it will determine the future business profit and loss. In my opinion, the factors of site selection are mainly considered from the following aspects: First, the characteristics of the region, whether there is the survival of the lighting market. Second, regional and surrounding market support and maturity. Third, whether large-scale and standardized effects can be formed in the region. Fourth, whether the market outlook planning and operational concepts can be accepted by the public. Fifth, the government's support and policy concessions. Sixth, the concentration of the market around it. Then, when we decide to open up the lighting market, we must also conduct a comprehensive inspection of the selected locations to understand the population density, customer sources, consumption habits, etc., for example: we can choose some “concentrating the tide, people When I think of buying a certain product, I naturally think of this street. This city often needs to pay attention to the benefits of this spontaneous market when choosing the market. Generally speaking, this kind of market is open in the place where things are gathered together. There are more natural customers, and “money way†is better.
Although the store is located in the downtown area, although it can achieve popularity and popularity in a short time, the rent pressure on the merchants in the market is very large, and the business area of ​​the merchants cannot be made very large. At the same time, logistics will also limit its development of. If the market is placed in the second- and third-level mature professional market, I think the market space is relatively large. Although the flow of people and popularity are not up to the central market in a short time, the government's preferential policies are better than the city center. To be more important, the risk of business operation will be smaller. The scale of the market can also be rationally arranged according to the development trend of the lighting market. The market operation will have more accurate positioning and characteristics. As time goes by, there will be areas. The tendency of the market, the scale of the market will be larger and more professional, and there will be a theme market with lighting, and the popularity will follow.
I am not in favor of "getting together", but I support "dominant party" in the "getting together" market. Because the phenomenon of "getting together" is a performance of the primary stage of the lighting market. Although it can bring the prosperity of the lighting market in a short period of time, this market has no theme, no highlights, no creativity, and brand lighting is limited, so there is no strong impression in the minds of end consumers, if each market Operating like this will lead to vicious competition, which is unfavorable to the lighting industry. The market of “dominant party†is a higher market form. First of all, it must have strong economic strength for protection. In addition, it needs to have good marketing planning ability and support from regional distributors and brand flagship stores. Your own business objectives.
Building a market needs to be timely and profitable
Wang Jianming, deputy general manager of Hangzhou Angel Lighting City
The market is characterized by “time, place and peopleâ€. “Tianshi†means that the time to build the market should be correct and mature; “land profit†means that the market should be combined with the city’s business circle and combined with the market positioning. Find a location suitable for its own development; a market can generally radiate a radius of five to ten kilometers, to fully consider the consumption level and consumption of people in the radiation area, in order to achieve "human harmony."
1 2 3 4 Next Page
Kara offers a wide range of illuminated and non-illuminated Rocker Switches.In this series,Rated current 6A,10A,16A,Ranging from 1 to 6 poles,with many styles of colors and functions. Certifications include UL, CSA, TUV, CE, and more.
Why choose us?
1)As a manufacture, all of our switch parts are made by our own factory in Ningbo. So, price is competitive.
2)We have our own UL testing lab in Taiwan, so quality can be guaranteed.
3) We can provide you with different types of rotary switches for your selection.
4) Various operating force,height and colour for one switch for your choice.
5) Safety, on-time delivery, excellent quality with competitive price.
6) MOQ: 1000pcs,mixed order acceptable, welcome trial order.
7) OEM and ODM professional design.
8) We can provide free samples for your test.
Small-Sized Rocker Switches,Round Rocker Switch,Small Rocker Switch,Mini Rocker Switch
Ningbo Kara Electronic Co.,Ltd. , http://www.kara-switch.com